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eSports

HAWKS TALON GC UPSET BACK-TO-BACK NBA 2K LEAGUE CHAMPIONS WIZARDS DG AS PART OF ‘BATTLE OF THE BLACKTOP’

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HAWKS TALON GC UPSET BACK-TO-BACK NBA 2K LEAGUE CHAMPIONS WIZARDS DG AS PART OF ‘BATTLE OF THE BLACKTOP’

 

Hawks Talon Gaming Defeated Wizards DG as Part of In-Person 3v3 Regional Matchup at ‘The Lab Presented by Diggi Games by Georgia Lottery’

 In the first 3v3 in-person regional matchup in NBA 2K League history, Hawks Talon GC defeated Wizards DG by a score of 3-1 in games to 21 as part of the ‘Battle of the Blacktop.’ The games were held at ‘The Lab presented by Diggi Games by Georgia Lottery’, located at the award-winning State Farm Arena in Atlanta on Tuesday evening.

“It is great to be able to host another live event at our home arena,” said Hawks Talon Gaming Director of Esports Wesley Acuff. “There are so many people who have worked hard to pull this off from arena operations to partnerships, and we want to host more esports events in the future.”

Hawks Talon Gaming is now the first NBA 2K League team to host an in-person regional 5v5 matchup as well as a 3v3 matchup. Last week, Hawks Talon Gaming defeated Hornets Venom GT in-person in a 5v5 matchup in Atlanta, 80-66.

In-person matchups had only ever occurred at neutral sites that the league had set up to host games in the past, including regular season and playoff matchups. This game was part of the Seed Weeks portion of the schedule, where teams battle for points to qualify for the NBA 2K League Playoffs in August.

Hawks Talon dropped the first game of the set before turning the ship around and defeating Wizards DG, the back-to-back reigning champions of the NBA 2K League, in three consecutive games to win the matchup. Caesar Martinez (CEEZ) averaged 13.3 points per game in the three victories to help push Hawks Talon Gaming closer to clinching a spot in the NBA 2K League Playoffs.

“I loved our intensity and our teamwork tonight,” said Hawks Talon Gaming Head Coach Ismael Diaz-Tolentino. “It always helps to play in front of our fans. They brought great energy, and we are proud to be 2-0 in front of them. We want to defend The Lab Presented by Diggi Games by Georgia Lottery and make it a a tough place for opponents to play.”

The team will finish the 3v3 portion of the Seed Weeks schedule over the next two weeks with games against Knicks Gaming (Wednesday at 7 p.m. ET), Magic Gaming (Tuesday, July 26 at 8 p.m. ET), Bucks Gaming (Wednesday, July 27 at 7 p.m. ET), and T-Wolves Gaming (Friday, July 29 at 7 p.m. ET). Seed weeks consisted of two weeks of 5v5 and will feature two weeks of 3v3 games beginning tonight. Seed weeks contribute to the Season Five of NBA 2K League’s playoff picture, earning teams points towards a berth in Indianapolis for the end-of-year tournaments.

Compliance Updates

Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires

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Oddin.gg has been officially registered as a supplier by the Lottery of the City of Buenos Aires (LOTBA). This authorization clears the way for Oddin.gg to provide its end-to-end esports betting ecosystem—including its Odds Feed, Risk Management, BetBuilder, Widgets, and more—to licensed operators in the City of Buenos Aires. The milestone reinforces Oddin.gg’s strategic focus on supporting partners across Latin America.

LOTBA, the regulatory authority for online gaming within the Autonomous City of Buenos Aires, is well known for its rigorous compliance and technical standards. While the body manages licensing and enforcement, suppliers must undergo a formal registration process before providing services to local operators. Oddin.gg’s successful registration confirms that it has met all relevant technical, financial, and compliance requirements.

Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg, said: “Being officially registered with LOTBA marks an important step in Oddin.gg’s long-term commitment to the Latin American market. Esports is gaining real traction across the region, and we want operators in Buenos Aires—and beyond—to have the tools and insight to deliver a top-tier esports betting experience. We’re not just bringing leading technology—we’re bringing the local expertise and regulatory awareness needed to help our partners like Betsson and Jugadon grow.”

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eSports

Mirage Digital Announces Partnership with Team Liquid

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Mirage Digital, the next-generation content studio shaping the future of digital entertainment, announced a groundbreaking partnership with global eSports organization Team Liquid. With over 35 million social media followers across platforms, 100+ championship titles with its over 120+ players and content creators worldwide, Team Liquid is the highest earning eSports team in the world to launch a 24/7 live-streaming programming experience surrounding the fan-favorite World of Warcraft: Race to World First event.

Mirage has created a new content monetization model for creators and enterprising entities, unlocking previously untapped non-traditional revenue streams. The company helps its clients with repurposing, redistributing, licensing, and selling content across numerous platforms and territories. Resulting in over a million dollars for its eclectic roster of over 300 creators, the company leverages its extensive creator network and expertise in original content development, to redefine digital content syndication. Mirage Digital is bridging the gap between creators and enterprise opportunities by sourcing high-quality content from creators and repurposing it for expanded deal flow and pipeline of distribution across OTT and FAST platforms.

Team Liquid, coming off a championship win in March, is set to make history with its most ambitious Race to World First campaign yet, with live coverage kicking off in July. For the first time, the tournament and its surrounding content will be broadcast beyond Twitch to OTT and FAST audiences, expanding access for new and longtime fans alike.

“This launch marks a huge moment not just for Team Liquid, but for the future of all eSports and creator content. We’re unlocking a format that merges always-on content with world-class competitive play, giving fans a reason to tune in every hour of every day. This is a monumental moment for both television networks and eSports to recognize the boundaries they are breaking in both parallels,” said Griffin Haddrill, Founder of Mirage Digital.

The multi-day broadcast includes full tournament coverage alongside exclusive behind-the-scenes content, player profiles, real-time strategy breakdowns, and each day’s highlights – providing an unprecedented level of access to Team Liquid’s journey and personalities within the event.

Team Liquid will bring its world-renowned Race to World First event to new audiences with a livestream on The Roku Channel in late August. Widely regarded as one of the most thrilling competitions in MMORPG gaming, Race to World First draws millions of global viewers eager to watch elite teams battle for supremacy in World of Warcraft. Known for pushing the boundaries of eSports entertainment, Team Liquid is once again innovating – this marks the first time the iconic event will be available via a dedicated OTT streaming platform, giving fans an even more immersive viewing experience.

“This collaboration is the result of our mission to re-imagine where and how gaming and creator content lives. All parties saw an opportunity to take one of the most anticipated eSports events of the year and expand its reach to new audiences through OTT and FAST distribution. This is about creating long-term value for teams, fans, and platforms alike—and Race to World First is just the beginning,” said Robin Bigge, Co-CEO of Mirage Digital.

“This is a historic evolution in how we bring eSports to the world. We’ve built a legacy on competitive excellence, and this partnership lets us showcase the heart, hustle, and humanity of our players in a way we’ve never done before—24/7, across every screen,” said Claire Hungate, President & COO of Team Liquid.

This moment also marks the first time Team Liquid has programmed content specifically for a FAST Channel, a move that speaks to the maturation and crossover appeal of eSports for general audiences.

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Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships

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Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships

 

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.

The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.

This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 São João festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.

Esportes da Sorte’s focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.

For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the Bumbódromo, the Truck da Sorte — a space combining karaoke and free hydration — as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.

Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented: “Esportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. It’s more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the São João festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.”

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