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Data and AI specialist Future Anthem completes Series A funding to accelerate growth, product R&D and launch in North America

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Future Anthem completes Series A funding to accelerate growth, product R&D and launch in North America

 

Strategic partner Bettor Capital leads funding round alongside new and existing investors

Future Anthem, the pioneering AI and data science powerhouse, has closed a Series A round of financing to accelerate its growth with significant product investment, and to launch in North America with a focus on sports betting.

The financing round was led by Bettor Capital, the early-stage venture firm that focuses on software and technology providers in the real-money gambling industry, with participation from iGaming and sports betting investment firm Sharp Alpha Advisors, seasoned industry veterans including Benjie Cherniak, and select other new investors to complement existing shareholders.

The capital will be used to build continued momentum across existing products and customers, establish a US-based headquarters, and build a local team of sales, product, data and delivery specialists to service the rapidly expanding North and Latin American markets. The funding will also allow Future Anthem to significantly scale its machine learning models and AI products, expand its leadership position in online casino, and expand further into sports betting and other gaming verticals.

“After three trailblazing years of growth and industry recognition, this significant investment marks a major milestone for Future Anthem,” said CEO Leigh Nissim. “I’m incredibly proud of our team, technology, and customer achievements. This investment demonstrates huge market and commercial confidence in our suite of AI solutions and the value they deliver to our customers.”

“We have the perfect strategic partner in Bettor Capital, the leading sports betting and gaming investors in the market, to support us as we supercharge the next phase of our commercial growth and product development. We will be leaning on their US market operational expertise to help take the company not just to the next level, but many beyond.”

Multi-award winning Future Anthem is trusted by more than 20 leading operators and studios, including Bally’s, Betfred, Big Time Gaming, Blueprint Gaming and Paddy Power Betfair amongst others.

The company humanises data with AI through its all-in-one Amplifier AI product that allows its customers to personalise in real-time, optimise performance and enhance customer experience. The platform has also significantly advanced responsible gambling and player protection standards. Amplifier AI is powered by Anthemetrics, the world’s largest behavioural data set for casinos, made up of 172 billion customer transactions and 250 million hours of customer engagement.

“Future Anthem is a disruptive, best-in-class technology business that we have watched closely and admired for some time. Its value-add, high ROI core offering, established customer base, and talented team give it a clear leadership position and opportunity for sustained growth in this market,” said Dave VanEgmond, founder and partner at Bettor Capital.

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“Data and AI is a primary focus across the gambling industry and Future Anthem perfectly fits our thesis of a best-in-class software solution that adds value to operators and studios. We’re excited to partner with Leigh and the team to help Future Anthem scale in North America and drive momentum across iGaming, sports betting, and adjacent verticals.”

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Winpot names Miroslava Montemayor as brand ambassador

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Winpot names Miroslava Montemayor as brand ambassador

 

Leading Mexican online casino and sportsbook, and glamorous sports broadcaster, join forces to promote the brand to more players than ever before

Winpot, Mexico’s player-favourite online casino and sports betting brand, has signed popular sports broadcaster Miroslava Montemayor to its growing team of brand ambassadors.

Miroslava is a former beauty pageant winner who has become one of the leading sports broadcasters and TV personalities in Mexico.

Her TV career began back in 2014, appearing on TV Azteca Noreste’s sports show where she covered the 2015 Pro Bowl and the Super Bowl XLIX from Glendale, Arizona.

She then left Azteca to join ESPN, where she presented the Spanish-language version of NFL Live, as well as ESPN Mexico’s afternoon sports talk show, Los Capitanes.

In 2017, she became anchor for the Spanish version of SportsCenter and hosted a show called Otra Ronda, which aired on ESPN2 in Mexico.

Today, she hosts the Champions League and Premier League coverage for TNT Sports Mexico.

As a Winpot brand ambassador, she will promote the hugely popular online casino and sportsbook to her fans through a range of campaigns and media activations.

This includes the brand’s latest TV campaign, set to air in August, which is focused on Winpot offering the best odds, guaranteed.

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Winpot, which is powered by the cutting-edge Wiztech platform, has become the go-to destination for online casino players and sports bettors in Mexico.

It offers generous bonuses, localised payment options and a vast game lobby covering slots, table games, instant wins, live dealer and more, as well as the best odds across a huge range of sports.

Yoni Sidi, CEO at Winpot, said: “Miroslava is one of the most loved sports broadcasters in Mexico, combining her deep knowledge of the game with her captivating presenting style.

“This has seen her build a large and loyal fanbase across Mexico, and through this partnership, we can introduce these people to Winpot for the first time.

“We are really excited about our upcoming TV ad campaign, with Miroslava taking centre stage.”

Miroslava Montemayor, sports broadcaster and Winpot brand ambassador, added: “Winpot is one of the most trusted betting brands in Mexico, and I’m delighted to have been announced as a brand ambassador.

“I’ve had great fun filming the TV ad campaign and look forward to seeing it hit TV screens in August.

“This partnership is the perfect fit – I have a large and loyal fanbase of sports enthusiasts, and Winpot provides the superior sports betting experience they deserve.”

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BMM Testlabs’ Travis Foley Appointed Chair of IGSA’s Emerging Technology Committee

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BMM Testlabs’ Travis Foley Appointed Chair of IGSA’s Emerging Technology Committee

 

BMM Testlabs (“BMM” or “the Company”) announced that Travis Foley, Chief Government and Regulatory Officer, has been appointed Chair of the Emerging Technology Committee (ETC) for the International Gaming Standards Association (IGSA).

The ETC is a specialized committee within IGSA focused on identifying and evaluating transformative technologies likely to be deployed within the gaming industry. As Chair, Foley will lead collaborative efforts to support suppliers, regulators, and operators with clear frameworks, regulatory guidance, and standardization strategies that ensure the safe and efficient implementation of new technologies.

IGSA President Mark Pace said, “We are thrilled to have Travis lead the Emerging Technology Committee at such a critical time in the gaming industry. His deep understanding of regulatory frameworks and new and evolving gaming products and solutions will be invaluable as we work to guide the industry through the safe and practical adoption of groundbreaking technologies.”

Foley said, “The gaming industry is evolving rapidly, with technologies like AI, blockchain, cloud-based systems, and advanced remote gaming platforms reshaping how we think about compliance and innovation. I’m honored and excited to chair the Emerging Technology Committee and to work alongside IGSA’s members and global stakeholders to help see new technologies implemented safely, securely, and with integrity.”

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Stake strikes new global partnership with Street League Skateboarding

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Stake strikes new global partnership with Street League Skateboarding

 

The worlds of street culture and cutting-edge entertainment collide as Street League Skateboarding (SLS) and online gaming powerhouse Stake announce a new global partnership.

This partnership, which kicked off with Stake center stage as the Presenting Rights Partner of SLS Miami and the first SLS Takeover in Santa Monica in May, will run throughout the SLS Championship Tour season, culminating with the Super Crown in SĂŁo Paulo in December.

The wide-ranging partnership will see Stake prominently featured across the live events with branding on key skate course features and broadcast segments at the biggest skateboarding events worldwide.

Additionally, fans can expect to see the Stake brand integrated into the unique SLS social content, including the “What’s at Stake” event preview, and the all-new Game of S.T.A.K.E. – a creative twist on the classic Game of Skate, which will feature a head-to-head battle between SLS pros.

To round out the partnership, Stake will also be the presenting rights partner of the annual Trick of the Year contest, which allows skaters worldwide to submit their tricks for the illustrious prize. The Trick of the Year award winners will be announced in December.

“We’re excited to welcome an exciting brand like Stake to the SLS family”, said Frank Lamicella, CEO of Thrill Sports and parent company of SLS. “This partnership will deliver innovative activation elements and experiences to both our brands and fans as we travel the world for the 2025 SLS Championship Tour.”

“Skateboarding is more than sport – it’s fashion, music, culture, and raw energy. That’s exactly the space Stake loves to play in, and SLS is the perfect partner to bring that to life,” said Akhil Sarin, Chief Marketing Officer at Stake. “This alignment makes it an excellent partnership for our brand.”

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