Latin America
PRAGMATIC PLAY GOES LIVE WITH GUAZUBET IN MISIONES, ARGENTINA

The provider expands reach in Argentina with a partnership with Guazubet
Pragmatic Play, a leading content provider to the iGaming industry has grown its presence within Argentina through its latest partnership with leading operator GuazuBet, in the province of Misiones.
GuazuBet customers have now access to one of Pragmatic Play’s prominent vertical: its award-winning slot titles portfolio, including hits as Eye of Cleopatra™ and Chicken Chase™ alongside longstanding fan favourite titles like Wolf Gold™.
Pragmatic Play will soon also provide its popular Live Casino vertical, including classic casino games like Roulette and Blackjack and innovative titles such as gameshow-inspired Sweet Bonanza CandyLand.
This latest partnership signed by Pragmatic Play will increase the provider’s reach in both Argentina and across the wider Latin American market.
Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “We are pleased to have secured this latest deal with GuazuBet, the most important operator in Misiones, Argentina. Increasing the player base of two of our most successful verticals is something we are particularly focused on and we are very happy to bring Guazubet customers our high-quality titles.”
Calixto Puchalski, Gaming Manager at GuazuBet, said: “We’re very pleased to partner with Pragmatic Play, one of the leading multi-product providers in their industry. Their impressive track record of content delivery in Argentina has been eye-catching, and we’re looking forward to a strong working relationship going forward. Beside the outstanding content, they give us continuous support by delivering strategic ideas, promotional tools and marketing materials.”
GuazuBet has a unique partnership in the region since it’s operated by the local regulator, Instituto Provincial de Loterías y Casino S.E. (IPLyC SE), and is powered by Wildar Gaming which provides software solutions and a 360° set of operational services. Together with Pragmatic Play, is the perfect team to provide the province population with the best online gaming experience.
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BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil

Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazil’s sports market.
BETesporte, a betting platform that proudly carries “sports” in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way — accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.
“Over the last four months, we’ve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. We’ve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, Gaúcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. We’ve also invested in Series A and B of the Brasileirão, placing our brand on Brazil’s biggest football stages and ensuring mass exposure with a high value per impression. It’s a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,” said Thiago Carvalho, CFO at BETesporte.
Among the platform’s most notable recent acquisitions is brand exposure during Brazil’s national team matches in the World Cup Qualifiers — a move that reinforces BETesporte’s presence on the global football stage and strengthens its connection with fans during highly visible moments.
“We truly believe in the power of sports as a driver of connection and engagement. At BETesporte, we’re constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazil’s sports scene through active sponsorships in Series A and B of the national league — with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,” added Danylo Campos, CTO of BETesporte.
Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu — an initiative that helps uncover new talent and democratize access to high-performance sports.
The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.
BETesporte’s credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and Macaé — personalities who bring even more legitimacy to the company’s presence in the sports world.
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CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

Palace Bingo & Sports Bets Casino in Cancún has taken a major step forward by introducing Zitro’s revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.
The newly installed titles—Legendary Sword, Triple Charm Journey, Fairyland Quest, and Merging Fu Pots —are designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.
Representatives from El Palacio de los Números commented: “The addition of Zitro’s games and CONCEPT cabinets at our Cancún casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.”
Johnny Ortiz Viveiros, founder of Zitro, added: “We’re very pleased that Palace Bingo & Sports Bets Casino in Cancún has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.”
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