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Play'n GO is returning to the Global Gaming Expo in Las Vegas this year
Play'n GO is returning to the Global Gaming Expo in Las Vegas this year

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Betfred Sports and Long Shot’s Partner to Bring Sports Betting to Maryland

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Betfred Sports has signed an agreement with Long Shot’s of Frederick, Maryland to bring retail and online sports betting to Maryland pending regulatory approval.

A temporary retail sportsbook will be adjacent to the Maryland Jockey Club’s OTB within Long Shot’s for the 2022 football season. A permanent, 8800 square foot, state-of-the-art sportsbook with a video wall and comfortable theater-style seating will open just after the first of the year. A robust food and beverage menu will also be available. Online betting will be launched when formally allowed by state regulators.

“We were at the forefront of bringing sports betting to Maryland and specifically to Frederick. We are thrilled to open a sportsbook at Long Shot’s in partnership with Betfred Sports. We are proud that Long Shot’s is one of the premier off-track betting locations in the State and we look forward to achieving similar success with sports wagering. Long Shot’s will not only boost the local economy but contribute to enhancing the education of our students,” Long Shot’s CEO Alyse Cohen said.

“We identified Long Shot’s very early when searching for a Maryland partner. When combining Betfred’s 50 years of bookmaking experience and Long Shot’s success with off-track betting, we believe this will be a formidable partnership to compete in the Maryland sports betting space,” Bryan Bennett, Chief Operating Officer at Betfred Sports, said.

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The temporary sportsbook, scheduled to open in September pending regulatory approval, will consist of in-person betting windows and self-serve betting kiosks.

Compliance Updates

Octoplay kicks off expansion into the US by obtaining a Michigan provisional license

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Octoplay kicks off expansion into the US by obtaining a Michigan provisional license

 

Octoplay continues its expansion in North America by obtaining its provisional license for Michigan, marking the beginning of the company’s highly anticipated entry into the United States.

The Michigan provisional license is a key first step in Octoplay’s introduction of its innovative slot games to the American market, starting with operators in the Great Lakes State. This move into the US follows Octoplay’s recent successes in Europe, where the company has rapidly expanded its presence in Italy, Slovakia, Denmark, and Ontario over the past few months.

Gavin Hamilton, Chairman at Octoplay said: “Obtaining the Michigan provisional license marks the beginning of our entry into the United States, a key market for our future growth. We look forward to bringing our premium products and games to American players, starting in Michigan.”

“While we’ve seen great success in European markets recently, our entry into the US represents a new chapter for Octoplay,” Hamilton added. “We’re committed to establishing a strong presence in the American iGaming landscape, leveraging our experience in regulated markets to deliver exceptional gaming experiences to US players and operators.”

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Octoplay’s expansion into new markets, including the US, allows more operators to access its popular slot games. This provisional license will not only extend Octoplay’s reach but also enable Michigan operators to offer the high-quality content their players seek.

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Movers and Shakers: Creating noise in the shark tank: what it takes to build a successful slot studio

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Movers and Shakers: Creating noise in the shark tank: what it takes to build a successful slot studio

 

Fredrik Johansson, CEO and Founder at Fantasma Games, on the challenging environment and organizational focus it takes for developers to create a sustainable business amid ever-increasing levels of competition.

 

Five years ago, the market entry barrier for a new game studio was relatively low.

This, combined with the low cost of accessing global and local distribution networks through well-established aggregators, led to an influx of studios moving into the space.

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The result? Today, there are more than 750 game studios that released close to 11,000 new titles during 2023 alone – on average, an operator takes content from more than 60 providers.

One of the main challenges is that game themes and mechanical similarities now exist between the vast majority of games, and this is impacting the wider competitiveness of the market, and ability to position a unique player experience.

The market barrier entry for a new game studio is now incredibly high and for those who can get up and running, actually staying in the game is almost impossible.

Why? Because studios need to build trust with their portfolio and product roadmap and have a proven track record of creating premium content that hits the market with players.

If you can’t achieve this, you quickly find there is no demand for your games.

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Does this mean new studios can’t succeed? Of course not. Fantasma Games is proof that with a clear focus and strategic direction you can get in on the action and find meaningful and trustful place in the market.

We have been able to establish ourselves as an innovative and premium provider of player-centric games that go beyond gambling to truly engage players.

We also keep our promises, and our customers are confident in our ability to continue to deliver games that perform highly and generate outstanding player engagement KPIs.

For me, this is crucial to the success of any studio.

Studios must be able to deliver premium, high-performing games that resonate with a wide range of player audiences in multiple markets, but they must also earn the trust of their operator partners.

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Operators need to be confident in the studio’s strategic growth agenda and ambitions and that they will not only meet but exceed the goals they have set.

Of course, the success of a studio’s games comes into this and that is why the product roadmap must be balanced.

For Fantasma, this means daring to innovate and try something new while at the same time capitalising on existing high-performing mechanical frameworks that we know hit the mark with players.

The studios that take this approach can find they quickly move on from being the new kid on the block to being a major player in the content provision space.

For Fantasma, this has been achieved by working with a clear strategic plan and having a truly talented and passionate team always willing to go the extra mile to make a difference.

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Hard work, focus and dedication from all our teams have been key to unlocking the strategic milestones that have enabled us to become established in this industry.

Again, I can’t downplay how important it has been to foster trusted relationships with our customers who believe in our roadmap and organisational capabilities just as much as we do.

Of course, you must always ensure the business is moving forward and that’s why we recently launched our own remote game server, FantasmaXpand.

This allows us to capitalise on existing partnerships and expand our joint collaborative initiatives in a way that ensures our customers are integral to how our roadmap is prioritised and developed.

It means our teams can focus on enhancing the technology roadmap, tuned and calibrated to our customer’s specific needs which in turn allows us to bring even more value to our partners.

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This includes being able to deploy our content into new markets – another important capability for a studio to not only survive but thrive.

It has been natural for us to expand our geographical footprint alongside our international customers, as well as build strong local partnerships in key markets such as the US.

This ensures we stay relevant and allows us to keep optimising our global and local games roadmap in tight collaboration with our partners.

So, when you look at what goes into making a studio a success today compared to five years ago, it’s perhaps easy to see why some companies simply don’t make it.

Thankfully, Fantasma is a success story, but it has taken a great deal of passion and hard work to get to where we are today – and this is just the beginning.

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IGT PlayDigital Launches Global Sensation Mystery of the Lamp Game in US Online Gaming Markets

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International Game Technology PLC announced that IGT PlayDigital recently released the award-winning Mystery of the Lamp game in several U.S. online gaming jurisdictions – New Jersey, Pennsylvania, Michigan, and West Virginia. IGT’s Mystery of the Lamp game rose to super-star status by achieving high performance in land-based casinos worldwide and winning “Top Performing NEW Premium Game” at the lauded 2024 EKG Slot Awards Show.

IGT PlayDigital’s version of the player-favorite game retains many of the same attributes that continue to propel the success of the land-based game, including its three collection-pot mechanics, vibrant art package, and attractive bonuses.

“Adding Mystery of the Lamp to IGT PlayDigital’s content library for the U.S. enables our customers to offer players another highly successful IGT land-based game across platforms. Much like we did with IGT’s Prosperity Link’s arrival in the online space, we anticipate players and operators will quickly gravitate to Mystery of the Lamp given its strong following around the world and the quality of the gameplay experience,” said Gil Rotem, President of IGT PlayDigital.

IGT PlayDigital introduced Mystery of the Lamp Treasure Oasis, one of five IGT Mystery of the Lamp themes. The game has a 5×3 reel configuration, features four compelling jackpots and includes Hold & Win-style bonus play.

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