The potential and future of the sports betting and gaming sector in Brazil was intensely debated by experts and players from the world industry on June 28, 29 and 30 at the second Brazilian iGaming Summit (BiS 2022) and first Afiliados Latam, in São Paulo . PIXBET, the bookmaker that most sponsors football teams in the country and is fully committed to the Brazilian public, was present throughout the event and members of its team contributed to the conversations about the Brazilian market by participating in the panels.
In addition, PIXBET was awarded in the second edition of the Brazilian iGaming Awards, an exclusive ceremony for the iGaming market that ended the program for the first day of the main betting event in the country.
Leading company in the segment, PIXBET was extremely honored to win the other nominees in the ‘Sponsorship of the Year’ category. Held for the first time in December last year, Brazilian iGaming Awards is an award that honors professionals and brands that are standing out and making a difference in the area.
Winning a specific award in a category that praises partnerships signed by companies only demonstrates PIXBET’s commitment to continue supporting the Brazilian sports scene with activations, new campaigns and special promotions for the public. The leading company in the sector also made a point of exploring all the possibilities provided by BiS 2022 and Latam Affiliates, taking the opportunity to increase the visibility of its sponsorships to traditional Brazilian clubs with the exposure of a series of official uniforms with its stamped brand.
The Head of Sponsorships, Influencers and Activations at PIXBET, Mateus Lemos explained the importance of participating in such an event: “The event is very important because the main players in the betting market, affiliates and related areas are present. And, this is very good because we never know tomorrow and how we are going to do new business”.
Lemos added: “PIXBET’s idea is to stay in the event, as we are also in the clubs to mark and show who we are and our positioning. And PIXBET itself, also in its greatness, brings disclosure, representation and shows that in fact we will always be active in the market and that we are here to stay and we will stay”.
The bookmaker once again shows that it remains attentive not only to new market trends, but also to the demands of Brazilian players. For this reason, PIXBET has recently inserted an entire section dedicated to the competitive eSports circuit, an area that is gaining more and more fans in Brazil. The company also stands out for providing the best payment methods in operation in Brazil and the fastest withdrawal in the world, via PIX.
PRAGMATIC PLAY AND ECUABET SEAL BINGO PARTNERSHIP EXTENSION
Pragmatic Play has enhanced its partnership with Ecuadorian operator Ecuabet thanks to the addition of its full suite of Bingo products.
Joining Pragmatic Play’s award-winning Slots portfolio, players at Ecuabet will be able to enjoy the provider’s extensive library of player favourite Bingo products, including classic variants such as 90 ball, as well as the innovative Sweet Bonanza Bingo.
The partnership extension is the latest growth for Pragmatic Play in the country and aligns with its strategic progress in the wider LatAm region, where it remains at the forefront of one of the most vibrant markets globally.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “It’s always a pleasure to see existing valued partners request more products and with Pragmatic Play’s Bingo content, we know Ecuabet and its players are getting the very best the industry has to offer.
“The strength of Pragmatic Play’s multi-product offering for operators is clear and the supplier will continue to strengthen each category to ensure LatAm markets the content their players demand.”
Liliana Zuluaga, Manager at Ecuabet, said: “Bingo is hugely popular in Ecuador and we know that Pragmatic Play’s games offer us the right level of quality and diversity we need to maintain our high standards at Ecuabet.
“Having proudly hosted its Slots catalogue for some time now, we know what we’re getting with Pragmatic Play. Its titles will continue to be a huge benefit to our overall proposition and the new Bingo content is key to that.”
SBC Summit Rio: An Exploration of the Dynamic Brazilian Landscape
The inaugural edition of SBC Summit Rio will see 3,000 industry professionals with a keen interest in the Brazilian market convene at the Windsor Convention and Expo Center in Rio de Janeiro from March 5 to 7.
SBC Summit Rio has answered the demands of the industry by being the first industry event to take place in Brazil in the wake of the region’s recent regulation. Serving as Brazil’s senior executive betting and gaming event, SBC Summit Rio will host key industry executives from both regional and international operators alongside affiliates, suppliers, game studios and representatives from regulators, media, sports teams and leagues.
The event will act as the ideal hub for in-depth conversations around the burgeoning Brazilian market, discussing regulatory strategies, innovative technologies and services whilst also reflecting on Brazil’s journey to regulation and exploring future trends set to evolve the dynamic Brazilian landscape.
“Brazil has caught the attention of many in the industry as a dynamic and flourishing market that holds untold possibilities and we are truly honoured to be the first industry event to be held in Brazil since its regulation,” the founder and Chief Executive Officer for SBC, Rasmus Sojmark, said. “With the regulated market still in its infancy, SBC Summit Rio will serve as a pivotal platform for all members of the industry to come together to discuss forward-thinking strategies, forge meaningful partnerships and ultimately push the market forward.”
One of the standout features of the event will be the comprehensive conference agenda, which will take place over both core days of the summit. The conference will include four dedicated tracks across two stages and will encompass topics such as leadership, marketing and affiliation, integrity and compliance and innovation.
The first day of the conference (March 6) will feature an exclusive keynote presentation by footballing legend Ze Roberto. With significant contributions to teams like Real Madrid, Bayern Munich and the Brazilian National Team, the High-Performance Strategy keynote promises invaluable insights from one of football’s most iconic figures.
Day two (March 7) will start with a keynote featuring Hazenclever Lopes Cancado, President of the Rio de Janeiro State Lottery (LOTERJ), and Iuri Castro, a representative from the state-owned Brazilian financial services provider CAIXA. The Ask Me Anything – Lottery Edition keynote moderated by Ludovico Calvi, the Honorary President of the United Lotteries for Integrity in Sports (ULIS), will offer an interactive, audience-led format giving a platform to the live audience to submit their questions concerning the Brazilian market to the expert speakers.
Overall, the conference agenda will play host to 100 industry experts as they address key issues pertaining to the Brazilian market. Across the agenda, delegates can expect discussions encompassing the best strategies global operators can utilize for successful entry into the Brazilian market, the best practices for optimal CRM system implementation, optimal methods to successfully establish operator and media partnerships, successful localized marketing strategies and robust discussions on state and federal sports betting licenses. It will also explore the delicate balance between innovation and regulation in shaping the customer experience, the rapidly evolving regulatory and compliance landscape in Brazil, how to incorporate technology that is true to a brand’s specific image and target audience and more.
The exhibition floor will be home to over 70 global and regional exhibiting brands, showcasing the latest games, innovative technologies and services. Companies set to appear across the summit include well-known operators such as 1xBet, BetWinner and EstrelaBet, influential affiliates like bwise Media and KeyAffiliates, innovative game studios such as SmartSoft, Wazdan and Pragmatic Play and suppliers such as BetConstruct, Digitain, IGP and Oddin.gg alongside a host of service providers showcasing their latest products.
In addition to the conference agenda and exhibition floor, SBC Summit Rio will also host multiple daytime and evening networking events:
- Invite-only poker tournament sponsored by WA.Technology at the Windsor Barra Hotel (March 5)
- SBC Summit Rio opening party at the Ilha Itanhanga sponsored by Pay4Fun (March 5)
- SBC Resenha FC Sports Team Meet-Up at the Networking Bar (networking bar is sponsored by Pragmatic Play (A260)) (March 6)
- An invite-only VIP C-level dinner sponsored by WA.Technology held at the Restaurante Casa do Saulo Museu do Amanha (March 6)
- Drinks reception sponsored by Wazdan, located at the Wazdan stand (A170)(March 6)
- Official networking party at the Museu do Amanha sponsored by Aviatrix, GIG, Paybrokers and Pay4Fun (March 6)
- Breakfast for women in gaming in Brazil at the VIP Networking Lounge (the lounge is sponsored by Openbet) sponsored by Clever Advertising and AMIG (F04) (March 7)
- Happy hour sponsored by OpenBet located at the VIP Networking Lounge sponsored by Openbet (F04) (March 7)
- Official closing party at the Camarote Praia sponsored by Xtremepush (March 7)
For groups of three or more, you can purchase a Group Pass Ticket gaining you access to all three days of SBC Summit Rio for the discounted price of R$2500 per person.
Xtremepush opens Brazil office in São Paulo
Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, is opening an office in São Paulo as it continues to invest in the LatAm region.
To aid this expansion, experienced sports betting and CRM specialist, Álvaro Camargo has been hired as Country Manager, and will be building a team to ensure Xtremepush’s Brazilian clients and partners are fully supported with all their CRM, loyalty and gamification needs.
Camargo joins from WeContent, a leading digital marketing company for iGaming in Brazil, where he held the role of Operations Director since 2016. The São Paulo native has vast experience within CRM and has been using the Xtremepush platform as a customer over the past few years.
Xtremepush is exhibiting at next week’s SBC Summit Rio with Camargo attending alongside CEO Tommy Kearns who will be taking part in the ‘AI Revolutionising the Future of Betting Products’ panel. The company lifted the lid on its groundbreaking new AI solution at ICE London and will be on hand to explain its benefits to attendees in Rio.
The opening of the Brazil office and appointment of Camargo is the latest stage in Xtremepush’s growth plan in LatAm following deals over the past few months with casino platform and game developer Vibra Gaming, Brazilian sportsbooks Playr.Bet and Betsul and Arena Esportiva.
Tommy Kearns, CEO of Xtremepush, said: “Brazil and the wider LatAm region is a key strategic focus for Xtremepush in 2024, so it’s incredibly exciting to be opening our first office in São Paulo.
“There are huge opportunities in Brazil, and we already have a solid footprint there, but we are looking to grow quickly and I’m delighted to welcome Álvaro to the Xtremepush family.
“We’ve known him for a long time and he has a really deep understanding of Brazilian marketing and CRM in general. Xtremepush offers a unique combination of CRM, gamification and loyalty marketing powered by AI, so I’m sure he will be a fantastic addition.”
Álvaro Camargo said: “I am so happy to be joining Xtremepush at what is an historic time for sports betting and gaming in Brazil. I have used the Xtremepush platform as a customer and have seen first-hand the value that it has brought to player retention.
“As we’ve seen in the US over the past few years, acquisition is the initial battle but to win the war you need retention and Xtremepush’s platform is the perfect fit for the Brazilian market.
“I couldn’t be starting at a better time with next week’s SBC Summit Rio and I look forward to meeting with any company that is looking to take their CRM and loyalty marketing to a completely new level.”
Xtremepush is exhibiting at SBC Summit Rio (Stand A560) next week and CEO Tommy Kearns is speaking on the ‘AI Revolutionising the Future of Betting Products’ panel at 11:20 local time on Thursday 7 February.
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