Latin America
PIXBET is present at the biggest betting event in Brazil and is acclaimed ‘Sponsorship of the Year’ at BiS 2022
The potential and future of the sports betting and gaming sector in Brazil was intensely debated by experts and players from the world industry on June 28, 29 and 30 at the second Brazilian iGaming Summit (BiS 2022) and first Afiliados Latam, in São Paulo . PIXBET, the bookmaker that most sponsors football teams in the country and is fully committed to the Brazilian public, was present throughout the event and members of its team contributed to the conversations about the Brazilian market by participating in the panels.
In addition, PIXBET was awarded in the second edition of the Brazilian iGaming Awards, an exclusive ceremony for the iGaming market that ended the program for the first day of the main betting event in the country.
Leading company in the segment, PIXBET was extremely honored to win the other nominees in the ‘Sponsorship of the Year’ category. Held for the first time in December last year, Brazilian iGaming Awards is an award that honors professionals and brands that are standing out and making a difference in the area.
Winning a specific award in a category that praises partnerships signed by companies only demonstrates PIXBET’s commitment to continue supporting the Brazilian sports scene with activations, new campaigns and special promotions for the public. The leading company in the sector also made a point of exploring all the possibilities provided by BiS 2022 and Latam Affiliates, taking the opportunity to increase the visibility of its sponsorships to traditional Brazilian clubs with the exposure of a series of official uniforms with its stamped brand.
The Head of Sponsorships, Influencers and Activations at PIXBET, Mateus Lemos explained the importance of participating in such an event: “The event is very important because the main players in the betting market, affiliates and related areas are present. And, this is very good because we never know tomorrow and how we are going to do new business”.
Lemos added: “PIXBET’s idea is to stay in the event, as we are also in the clubs to mark and show who we are and our positioning. And PIXBET itself, also in its greatness, brings disclosure, representation and shows that in fact we will always be active in the market and that we are here to stay and we will stay”.
The bookmaker once again shows that it remains attentive not only to new market trends, but also to the demands of Brazilian players. For this reason, PIXBET has recently inserted an entire section dedicated to the competitive eSports circuit, an area that is gaining more and more fans in Brazil. The company also stands out for providing the best payment methods in operation in Brazil and the fastest withdrawal in the world, via PIX.
Gambling in the USA
Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas
Abbiati Casino Equipment, a globally recognised leader in premium casino equipment and technologies, announced a strategic partnership with Hawkins Holdings to strengthen its presence across North and South America. As part of this initiative, seasoned gaming executive Roger Hawkins has been appointed Brand Ambassador and Strategic Consultant for the Americas.
With more than 20 years of executive leadership in the global casino and gaming industry, Hawkins will spearhead the company’s efforts to expand its footprint throughout the Western Hemisphere. His role will include market development, strategic partnerships, regulatory positioning, and the promotion of Abbiati’s legacy of Italian innovation, craftsmanship, and integrity.
“This partnership is about more than market entry – it’s about building deeper awareness, driving product adoption, and reinforcing Abbiati’s commitment to quality across every pit and poker room in the hemisphere,” said Hawkins.
Giorgio Abbiati, CEO of Abbiati Casino Equipment, said: “We have proudly served clients in the Americas for many years, but the time is right to deepen our focus. Roger’s knowledge of our products and his insight into the market make him the ideal partner to lead this next phase.”
Evoplay, the award-winning game development studio, has partnered with Loterías Torito, one of the authorised operators of lottery games in Peru, to supply a tailored portfolio of instant win games.
The collaboration will see five of Evoplay’s most popular instant games, including Adrenaline Rush, Adrenaline Rush: Scratch, Penalty Shoot–out: Street, B–Ball Blitz, and Hockey Shootout, launch on Loterías Torito’s platform. Each title has been localised and tailored to meet the lottery’s regulatory standards and responsible gaming objectives.
Operating both online and across retail locations, Loterías Torito is a trusted name in the Peruvian lottery sector. Its blend of traditional lottery products and digital offerings makes it an ideal partner for Evoplay’s instant game portfolio, which is designed to attract a broader, mobile-first audience.
Breaking into the lottery space marks a significant achievement for Evoplay, following their strategy to expand its presence in regulated markets across Latin America, delivering localised content and tailored solutions to forward-thinking lottery operators.
Frank Cecchini, Head of Lottery at Evoplay, said: “We are immensely proud to be working with Loterías Torito. “I firmly believe our content can bridge the gap between lottery players and online gamers, helping drive revenue in a safe, responsible, and engaging way.”
José Ludeña Díaz, Director of Operations at Loterías Torito, added: “Evoplay’s games are one of a kind. They’re innovative, high-quality, and exactly what we need to appeal to new generations of players while staying true to our mission and values.”
New partnership to see Asia’s leading aggregator expand with operator across Paraguay, Chile and Mexico
Zenith, Asia’s premier iGaming platform provider, has today announced a new partnership with Jugamax, one of Paraguay’s leading operator brands.
Through this new partnership, Zenith will deliver an expanded gaming experience to Jugamax’s players across LatAm via ONEAPI, its award-winning game aggregation platform.
Zenith’s latest deal is expected to be the first of many in LatAm with 2025, with Asia’s leading aggregator already delivering its services to 500 global operators and over 50 million players.
This collaboration will provide Jugamax with seamless access to more than 10,000 top-quality game titles from 150 studios across the operator’s key markets including Chile, Mexico and Paraguay.
Through Zenith’s single, easy-to-integrate solution, Jugamax can now tap into a world-class library of slots, live casino and instant games, each designed to drive both engagement and retention – empowering Jugamax to scale rapidly as it continues its expansion across LatAm.
Jugamax’s integration with ONEAPI will also enable the operator to benefit from faster onboarding, dedicated technical support and access to exclusive rates for leading studios.
This partnership reflects Zenith’s ongoing commitment to providing operators with scalable, efficient and high-performing solutions tailored to the unique intricacies of markets across the LatAm region.
Commenting on the new partnership, Karina Moral, Senior Business Development Manager at Zenith, said: “Partnering with Jugamax marks an exciting step in Zenith’s expansion across LatAm. Their local expertise combined with our powerful aggregation platform will create new opportunities for growth, innovation, and player engagement in Paraguay, Chile and México.
“We already have a global reputation as an award-winning Asia aggregator and we have big plans to expand across LatAm in 2025 and beyond, with a tailored suite of product designed for the exact needs of local players.”b
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