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PIXBET is present at the biggest betting event in Brazil and is acclaimed ‘Sponsorship of the Year’ at BiS 2022

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PIXBET is present at the biggest betting event in Brazil and is acclaimed 'Sponsorship of the Year' at BiS 2022

 

The potential and future of the sports betting and gaming sector in Brazil was intensely debated by experts and players from the world industry on June 28, 29 and 30 at the second Brazilian iGaming Summit (BiS 2022) and first Afiliados Latam, in São Paulo . PIXBET, the bookmaker that most sponsors football teams in the country and is fully committed to the Brazilian public, was present throughout the event and members of its team contributed to the conversations about the Brazilian market by participating in the panels.

In addition, PIXBET was awarded in the second edition of the Brazilian iGaming Awards, an exclusive ceremony for the iGaming market that ended the program for the first day of the main betting event in the country.

Leading company in the segment, PIXBET was extremely honored to win the other nominees in the ‘Sponsorship of the Year’ category. Held for the first time in December last year, Brazilian iGaming Awards is an award that honors professionals and brands that are standing out and making a difference in the area.

Winning a specific award in a category that praises partnerships signed by companies only demonstrates PIXBET’s commitment to continue supporting the Brazilian sports scene with activations, new campaigns and special promotions for the public. The leading company in the sector also made a point of exploring all the possibilities provided by BiS 2022 and Latam Affiliates, taking the opportunity to increase the visibility of its sponsorships to traditional Brazilian clubs with the exposure of a series of official uniforms with its stamped brand.

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The Head of Sponsorships, Influencers and Activations at PIXBET, Mateus Lemos explained the importance of participating in such an event: “The event is very important because the main players in the betting market, affiliates and related areas are present. And, this is very good because we never know tomorrow and how we are going to do new business”.

Lemos added: “PIXBET’s idea is to stay in the event, as we are also in the clubs to mark and show who we are and our positioning. And PIXBET itself, also in its greatness, brings disclosure, representation and shows that in fact we will always be active in the market and that we are here to stay and we will stay”.

The bookmaker once again shows that it remains attentive not only to new market trends, but also to the demands of Brazilian players. For this reason, PIXBET has recently inserted an entire section dedicated to the competitive eSports circuit, an area that is gaining more and more fans in Brazil. The company also stands out for providing the best payment methods in operation in Brazil and the fastest withdrawal in the world, via PIX.

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SPORTRADAR’S ORAKO TO POWER VICCA GROUP’S “NEW” ZAMBA SPORTSBOOK IN COLOMBIA

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Vicca Group is implementing Sportradar’s (NASDAQ: SRAD) all-in-one ORAKO sportsbook to power its sports betting business in Colombia. To deliver a modern wagering experience for customers of its Zamba sportsbook, the South American operator is leveraging ORAKO’s feature-rich and high-performance capabilities that scale in real-time and are optimised for intense data loads around popular betting events.

Driven by Sportradar’s advanced artificial intelligence capabilities, ORAKO’s technical components have been independently certified by Colombia’s market regulator, Gaming Labs International (GLI). This endorsement confirms that the systems powering the refreshed Zamba sportsbook adhere to local licencing and compliance requirements. Further, the GLI certification allows Sportradar to partner with any licenced sports betting business in the Colombian market.

The Zamba sportsbook is underpinned by Sportradar’s Managed Trading Services (MTS), a market leading trading and risk management tool, and features a comprehensive range of pre-match and live betting content from Sportradar’s premium sports partners which include major U.S. leagues including the NBA, NHL and MLB, as well as competitions from global soccer organisations such as CONMEBOL and UEFA.

Jacob Lopez, Senior Vice President Managed Sportsbook Services at Sportradar said: “Sportradar is well positioned to further Zamba’s growth ambitions in the dynamic Colombian market. ORAKO provides operators access to Sportradar’s full portfolio of betting products and services, providing them the ability to choose how to set-up their sportsbook. Combined with our team’s deep industry insights and unparalleled expertise, the Vicca Group now has the tools to provide an exciting, best-in-class sports betting experience to their customers.”

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Enrique Amorocho, Business Development Manager at ZAMBA said: “We greatly value the state-of-the-art technology and innovation that Sportradar brings to the table via the ORAKO solution. Through our collaboration we can offer our customers a more advanced and exciting online sports betting experience with an expanded range of sports events and a greater variety of betting markets.”

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Latin America

ZITRO CELEBRATES GROWTH IN PERU WITH EXCLUSIVE ZITRO EXPERIENCE EVENT

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Zitro held its Zitro Experience event on June 12th at the exclusive Villa Cosentino in Lima, Peru. The event was a unique opportunity to network in a relaxed atmosphere, while customers enjoyed a spectacular product presentation, followed by a fantastic musical performance.

“Our Zitro Experience event was the perfect opportunity to connect with our clients in Peru,” said Alejandra Burato, Zitro’s Regional Director for Latin America. “At Zitro, we have a strong commitment to the Peruvian market, and this event was a true celebration of our continued success in the country. We’ve been present in Peru for several years now, and our dedication is reflected in our constant investment of resources, the expansion of our team, and our gradual growth across gaming establishments in the country.”

At this edition of Zitro Experience Peru, the company presented a wide range of new products and games specifically designed for the region’s audience. Zitro offers Peruvian operators’ products with greater added value, characterized not only by the interconnected version of their machines in the same room (LAP) but also by the possibility of interconnecting machines in multiple locations, under a Wide Area Progressive (WAP) network. This product line allows operators to link Zitro’s premium WAP games, on the Altius Glare cabinet, across all their locations.

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Zitro also presented games with proven performance in various markets worldwide in recent months. These include ‘Fu Frog’, ‘Fu Pots’, and ‘Billy the Pig’. Furthermore, the company unveiled its latest releases: ‘Energy Link’, ‘Drum Dynasty’, ‘Night Link’, ‘Hit Selection’, and ‘Epic Empires’.

In addition to these titles, Zitro also introduced the new ‘Mega Lounge’ concept. This designated area within the casino features a selection of Zitro games and machines interconnected with each other. All machines playing in the lounge simultaneously will contribute to a MEGA jackpot. When a player wins the MEGA, all machines will celebrate together, providing players with a unique communal gaming experience. ‘Mega Lounge’ allows operators to combine different Zitro games and cabinets under the same concept to offer an enhanced and diverse gaming experience, making it unique in the industry.

Sebastian Salat, Zitro’s President International, added: “Our Zitro Experience event has been a wonderful opportunity to meet, once again, with customers and friends and showcase the products we have developed for the market. This event will undoubtedly solidify our position as the leading casino supplier in Peru and further strengthen our achievements in the region. At Zitro, we are convinced of the enormous potential offered by this market, and therefore, our project focuses on continuing to grow in the country and across LatAm.”

 

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Aposta Ganha partners with Netflix to become first gaming company to team up with the streaming giant in Brazil

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Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, has scored a groundbreaking agreement to become the first betting brand to exclusively run advertising campaigns in Brazil for Netflix customers.

Rafa Márquez, former player and idol of Barcelona and the Mexican national football team, stars in the 30-second commercial. The concept was developed by the company’s marketing team alongside a Spanish production company. Football’s unmatched excitement and adrenaline are captured perfectly using powerful imagery and an impactful script.

The short film is already being aired and can be seen in two spots within the streaming platform’s basic package, currently the largest in the world. Netflix also leads the market share index for streaming platforms in Brazil, according to JustWatch 2023 Q4 data, which reported the company securing 27% of the market that equates to 66 million users.

Aposta Ganha’s debut advert can be viewed on youtube.

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Hugo Baungartner, Aposta Ganha CCO, said: “Working with Rafa Márquez on this beautiful video piece was a joy and the results speak for themselves. Our marketing team has brilliantly captured the essence of the world’s most popular sport that is a major part of Aposta Ganha’s story. Partnering with Netflix is not only a first for the betting industry, but a golden opportunity to showcase our brand in front of millions of viewers.”

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