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Social Betting Marketplace BettorEdge Achieves 75% User Retention, Surpassing Industry Average Retention Rates

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Social Betting Marketplace BettorEdge Wins Rising Star Award at SBC North America 2022

 

BettorEdge, a no-fee social betting marketplace connecting sports fans, announced today it has achieved a 75% user retention rate in its first 18 months of operation. Three-fourths of users stay on the BettorEdge platform after completing their first order, far above research that shows an average of only 40% after a customer first downloads a mobile app. [Apptentive]

As of June 2022, 36 jurisdictions have passed legislation legalizing sportsbooks. BettorEdge retains 75% of its users in states where sportsbooks are not yet legal, and 72% in states where they are available. BettorEdge’s social betting marketplace is qualified to be live and legal in 45 states because there is no fee involved.

“Our data shows that sports bettors are craving a different experience that the sportsbooks aren’t currently providing,” said Greg Kajewski, Co-Founder of BettorEdge. “Bettors want social interaction, transparent pricing and the option to give back to people in need. BettorEdge combines all of those aspects in an easy-to-use app.”

The sports betting boom in the past few years has betting operators placing greater significance on retaining valuable users, but it is proving more difficult as bettors are “promotion hopping” and the well-known fact that bettors only choose one or two operators to use in the long-term. BettorEdge has cracked the code by offering a more equitable betting experience.

“BettorEdge’s community is strong and growing. We experienced a 750% increase in order volume from 2021 to 2022 during the NCAA tournament,” said James Seils, Co-Founder of BettorEdge. “We have plans to expand our features and make the experience even more engaging ahead of football season, including a discover feature that will show users personalized orders, events and posts based on past activity.”

Since launching in January 2021, BettorEdge has grown to a community of almost 11,000 users who have bet $36 million in orders collectively. On the platform, users are shown what they saved in fees on each order and are offered the opportunity to donate that saved fee to one of BettorEdge’s charitable partners. To date, one-fourth of users have donated and earlier this year, BettorEdge donated $10,000 to Chad Greenway’s Lead the Way Foundation.

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PRAGMATIC PLAY AND ECUABET SEAL BINGO PARTNERSHIP EXTENSION

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PRAGMATIC PLAY AND ECUABET SEAL BINGO PARTNERSHIP EXTENSION

 

Pragmatic Play has enhanced its partnership with Ecuadorian operator Ecuabet thanks to the addition of its full suite of Bingo products.

Joining Pragmatic Play’s award-winning Slots portfolio, players at Ecuabet will be able to enjoy the provider’s extensive library of player favourite Bingo products, including classic variants such as 90 ball, as well as the innovative Sweet Bonanza Bingo.

The partnership extension is the latest growth for Pragmatic Play in the country and aligns with its strategic progress in the wider LatAm region, where it remains at the forefront of one of the most vibrant markets globally.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “It’s always a pleasure to see existing valued partners request more products and with Pragmatic Play’s Bingo content, we know Ecuabet and its players are getting the very best the industry has to offer.

“The strength of Pragmatic Play’s multi-product offering for operators is clear and the supplier will continue to strengthen each category to ensure LatAm markets the content their players demand.”

Liliana Zuluaga, Manager at Ecuabet, said: “Bingo is hugely popular in Ecuador and we know that Pragmatic Play’s games offer us the right level of quality and diversity we need to maintain our high standards at Ecuabet.

“Having proudly hosted its Slots catalogue for some time now, we know what we’re getting with Pragmatic Play. Its titles will continue to be a huge benefit to our overall proposition and the new Bingo content is key to that.”

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Clark County residents can bring a friend for free to Super Bingo $160,000 tournaments at the Plaza Hotel & Casino in March and April

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Home to downtown Las Vegas’ only bingo room, the Plaza Hotel & Casino is offering Clark County, Nevada residents who register for the next Super Bingo tournaments occurring March 4-6 and April 8-10 the opportunity to bring a friend for free.

Held in the Plaza’s expansive ballroom, Super Bingo draws nearly 1,000 people from the local Las Vegas valley and across the country and Canada for the opportunity to win big playing fun-filled games of bingo over two days, with a $50,000 super coverall both days while socializing with like-minded bingo players.

Bingo-only registration is $160 per person, and Clark County residents who register can bring a friend for free. Registration is available online at https://www.plazahotelcasino.com/bingo/super-bingo-registration/. Hotel-and-bingo packages start at $300 for a four-night stay with no resort fee.

All Super Bingo players receive one 6-on paper pack for both days, two daubers, free drinks via an open bar at all sessions, boxed lunch both days, and $10 in free slot play after the first day’s session.

Bingo at the Plaza Hotel & CasinoThe Plaza’s Bingo room offers six daily bingo sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located on the 3rd floor. By parking on the third floor of the Plaza’s self-parking garage, guests have convenient and direct access to the Plaza’s bingo room and parking is validated for bingo players.

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Compliance Updates

Scientific Games Testifies at Maryland House Ways and Means Hearing in Support of Proposed iLottery Legislation

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The Public Policy and Government Affairs Senior Vice-President for Scientific Games, Christine Wechsler, testified today before the Maryland House Ways and Means Committee to share the company’s support of House Bill 1218, State Lottery – Internet Sales Authorization and Distribution of Proceeds. If adopted, the legislation would authorize the Maryland Lottery to offer its games to in-state consumers through online sales channels.

Wechsler discussed the importance of remaining competitive and modernizing at the same pace as other gaming products offered in the market in order to maintain and grow the Maryland Lottery’s more than $714 million in profits returned annually.

“The Maryland Lottery is like all other businesses selling products to consumers; it must modernize to meet changing consumer demand,” Wechsler said in a prepared testimony. “Providing convenient and relevant experiences to consumers online and at retail will be critical to enable the Maryland Lottery’s sustainability and maximize revenue potential for the state.”

Wechsler also shared key iLottery facts with the Committee as it considers this legislation, which included:

  • iLottery doesn’t cannibalize bricks-and-mortar retail sales. Of the twelve United States lotteries selling online today, none have experienced cannibalization at retail. Retail sales have grown faster in iLottery jurisdictions than in states that do not sell online.
  • Online sales platforms provide player protections and tools that support healthy, responsible lottery play. Key platform features can include the ability to self-exclude, engage in cooling-off periods and/or set limits on deposit and play amounts.
  • iLottery is a new, convenient sales channel to offer lottery products; it is not designed to be a substitute for or compete with casino games. iLottery has proven in other states to successfully co-exist with iCasino, sports betting and other forms of gaming.

As a 27-year partner to the Maryland Lottery, Scientific Games provides the systems technology, terminals and communications infrastructure supporting sales of its lottery games at retail. The company also provides the Maryland Lottery with other key products and services including printed instant games and inventory management software as well as manages the entire interactive category which includes the My Lottery Rewards loyalty program, associated mobile app and second-chance promotions.

“Our focus has always been on delivering solutions and services to facilitate retail growth and maximize profit returned to Maryland’s beneficiaries,” Wechsler said. “And we are invested and fully committed to helping shape a successful iLottery framework for the state that responsibly drives continued growth across the Maryland Lottery’s established bricks-and-mortar retailer network while providing incremental online revenue.

Scientific Games is the global leader in retail instant games, a major provider of retail systems and technology and an industry pioneer in iLottery and digital lottery solutions that drive profits for government-sponsored lottery programs. The company is a trusted partner to more than 130 lotteries spanning 50 countries including over 30 iLottery customers.

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