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RED KNOT COMMUNICATIONS ANNOUNCES ASHLEY DABB AS HEAD OF US OPERATIONS

Experienced sports PR and communications executive joins Red Knot as a partner, building U.S. office to service clients with North American and Latin American sports, sports betting and gaming interests
Red Knot Communications has announced the appointment of sports communication and marketing expert Ashley Dabb as Head of U.S. Operations. Dabb brings over a decade of sports PR and marketing experience to Red Knot Communications including eight years with MLS team the Philadelphia Union where she was Vice President, Marketing & Communications; three years as the Chief Marketing Officer with the National Lacrosse League; and two years running communications for the Pennsylvania Convention Center. Dabb most recently was with Odds On Compliance spearheading their marketing and communications efforts.
âRed Knot has a pretty unique proposition, specializing in helping clients on the intersection of sports and sports betting to better tell their story to the world. Ashleyâs experience developing comms teams in U.S. sports clubs and leagues melded to her more recent work in sports betting compliance and regulation make her a perfect fit to lead Red Knotâs U.S. growth,â said Camilla Wright, Partner, Red Knot.
âI am delighted to be joining Red Knot Communications at such a time of critical growth for the business,â added Ashley Dabb. âIâm looking forward to working at the intersection of my passionsâsports and sports bettingâand building successful campaigns for our current and future clients.
Dabb was previously a Visiting Sports Marketing Professor at Saint Josephâs University where she taught sports marketing, esports marketing to graduate and undergraduate students, and worked with industry professionals to place Saint Josephâs Universityâs best and brightest as student interns. Prior to joining Saint Josephâs, Dabb served as the Senior Communications Manager for the Pennsylvania Convention Center, and as the Chief Marketing Officer for the National Lacrosse League (NLL). She joined the NLL after nearly a decade with the Philadelphia Union, Major League Soccerâs 16th franchise, where she served as the Vice President of Marketing and Communications.
A graduate of Saint Josephâs University (B.S.), Neumann University (M.S.), and Rutgers Law School (J.D.), Dabb has been recognized for her outstanding achievements as a recipient of the Leaders 40 Under 40 Marketing and Communications award in 2017, and in 2018 was named on the Forbes list of Women to Watch and the Distinguished Alumni Award from Neumann University.
eSports
Esportes da Sorte celebrates Brazilian culture with Parintins and SĂŁo JoĂŁo Sponsorships

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.
The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.
This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 SĂŁo JoĂŁo festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.
Esportes da Sorteâs focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.
For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the BumbĂłdromo, the Truck da Sorte â a space combining karaoke and free hydration â as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.
Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented:Â âEsportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. Itâs more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the SĂŁo JoĂŁo festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.â
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Betano, Official Sponsor of CONMEBOL Copa AmĂ©rica Femenina 2025âą

- Â The sponsorship agreement between CONMEBOL and Betano reinforces their commitment to the development of football, as part of organising one of the continentâs most important tournaments.
- The CONMEBOL Copa América Femenina 2025⹠will be held in Ecuador from July 12 to August 2.
CONMEBOL (ConfederaciĂłn Sudamericana de FĂștbol) and Kaizen Gaming are proud to announce the laterâs premium sports betting and online gaming brand, Betano, as the Official Sponsor of CONMEBOL Copa AmĂ©rica Femenina 2025âą.
Hosted in Ecuador from July 12th to August 2nd, this yearâs tournament is especially significant as it marks the 10th anniversary of the CONMEBOL Copa AmĂ©rica Femeninaâą. Bringing together South Americaâs 10 womenâs football teams, the tournament is a celebration of both football in the continent and womenâs sport. At the end of each game, Betano will present the top-performing player with the âMVP Betanoâ award.
Alejandro DomĂnguez, President of CONMEBOL, said: “South American women’s football is experiencing an extraordinary moment. Each edition of the CONMEBOL Copa AmĂ©rica Femenina showcases the growth of talent, passion, and commitment of our playersâtrue ambassadors of the sport and a source of inspiration for millions of girls across the continent and around the world. Having Betano’s support encourages us to continue raising the level of the tournament and to provide more opportunities for our athletes to shine on the field and keep leaving their mark both on and off the pitch.”
Julio Iglesias Hernando, Chief Commercial Officer of Kaizen Gaming, commented: “We are proud to be once again collaborating with CONMEBOL for what promises to be an exciting tournament for all football fans to enjoy. Sponsoring CONMEBOL Copa AmĂ©rica Femenina 2025âą is very important for us, as we continue supporting the development of football globally and womenâs football in particular. It is amazing to see how the competition has grown in size and strength, while showcasing the skills of some of the worldâs best female footballers.â
The sponsorship of CONMEBOL Copa AmĂ©rica Femenina 2025âą is part of Betano and CONMEBOLâs broader partnership, which started with the CONMEBOL Copa AmĂ©ricaâąïž 2024 and extends through 2028. In addition to supporting CONMEBOL Copa AmĂ©rica Femenina 2025âą, the partnership also sees Betano as the Official Sponsor of the CONMEBOL Pre-Olympic tournament, CONMEBOL Copa AmĂ©rica Futsal Men and Women and CONMEBOL Copa AmĂ©rica Beach Soccer.
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