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Pocket Gamer Connects is coming to Toronto for the very first time this July

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Pocket Gamer Connects is coming to Toronto for the very first time this July

 

Don’t miss the opportunity to connect with 400 top companies and 750 professionals at the leading global gaming industry conference this summer in Toronto.

Pocket Gamer Connects, the leading b2b games industry conference, is returning to Canada for the first time since 2016. This time, the conference will be taking place in the all-new dynamic location of Toronto from July 6-7. It’s the same conference you know and love in a brand new place brimming with opportunities for the industry. Some 750 professionals are expected to be in attendance representing 400 leading companies from around the globe, spanning from C-level executives to developers, from publishers to students, you’ll find them all at Pocket Gamer Connects Toronto.

Pocket Gamer Connects conferences have made a name for themselves across the world stage through creating unparalleled opportunities to connect with incredible international games industry companies. Since the very first Connects conference in 2014, the team has developed a stellar reputation for delivering the highest quality games industry events that set the perfect stage for attendees to expand their networks and gain exceptional insights on what they need to do to propel their businesses to the next level. Among the 400 companies that will be present at our upcoming Toronto conference, attendees will get the chance to meet with representatives from Netflix, Google, Electronic Arts, Wizards of the Coast, A Thinking Ape, Starcaster Games, Photon, Dimoso, Viral Nation and many, many more.

Just like the top-tier quality of brands that will be joining us this July, we have an incredible line-up of the biggest authorities in the industry as speakers. They will be diving into all the hottest topics facing the industry today, covering mobile, PC, console, blockchain, web3, the metaverse and much more. PG Connects will get you up-to-date with all the latest industry trends and any emerging growth opportunities you need to know about. Our stellar lineup is made up of absolute powerhouses in the industry, and it includes Franci Dimitrovska of Electronic Arts, Elena Doty of Google Firebase, Margaret McClure of Netflix Games, John Eberhardt of Wizards of the Coast, Kenshi Arasaki of A Thinking Ape, Patty Toledo of YAHAHA, Shum Singh of Agnitio Capital, Martin MacMillan of Pollen VC and over 150 other major industry authorities that will be sharing their wealth of expertise with us.

Explore the future of brand partnerships at the Brands x Ads x Games Summit

All Pocket Gamer Connects Toronto attendees gain complimentary access to our first ever Brands x Ads x Games Summit, which is taking place right alongside the conference from July 6 to 7.

This summit is designed to focus upon the latest trends in the games industry and the spaces where games meet brands and advertising. It’s a prime opportunity to stay on top of all the up-and-coming branding trends and scope out new opportunities to elevate your ad strategies. Attendees will enjoy hearing talks spanning all the hot topics in the industry ranging from developing on blockchain to what we can learn from games delving into the metaverse to esports innovation and the first-ever iteration of our new Brand Booster track, which is dedicated to analysing success stories, failures and opportunities where brands meet the growing games industry. You can look forward to hearing from Nick Branstator of Playwire, Mark Val of Photon, Tim Tello of Pocketful of Quarters, Daniel Griffiths of Steel Media, Adam Starcaster of Starcaster Games, Jean-Philippe Steinmetz of AcceleratXR, Nav Gupta of Chaarmi Worlds Inc., Nimrod Shanit of Holy City VR and Bobby Baird of Stream Hatchet and many more as they lead insightful, future-gazing discussions in the summit.

Secure your spot at Pocket Gamer Connects Toronto today and connect with leading authorities in the games industry this July 6-7.

Canada

BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada launches Tracy McGrady Safer Gambling campaign

 

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

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AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

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AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

 

The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.

In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).

Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.

A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.

QUOTE

“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”

Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO

ADDITIONAL INFORMATION

BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:

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  • 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
  • 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.

Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:

a) On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15.
b) On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”.
c) On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”.
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BCLC Launches “What’s played here stays here” Campaign

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BCLC Launches “What’s played here stays here” Campaign

 

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.

The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.

“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.

Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.

“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.

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