Canada
Pocket Gamer Connects is coming to Toronto for the very first time this July

Don’t miss the opportunity to connect with 400 top companies and 750 professionals at the leading global gaming industry conference this summer in Toronto.
Pocket Gamer Connects, the leading b2b games industry conference, is returning to Canada for the first time since 2016. This time, the conference will be taking place in the all-new dynamic location of Toronto from July 6-7. It’s the same conference you know and love in a brand new place brimming with opportunities for the industry. Some 750 professionals are expected to be in attendance representing 400 leading companies from around the globe, spanning from C-level executives to developers, from publishers to students, you’ll find them all at Pocket Gamer Connects Toronto.
Pocket Gamer Connects conferences have made a name for themselves across the world stage through creating unparalleled opportunities to connect with incredible international games industry companies. Since the very first Connects conference in 2014, the team has developed a stellar reputation for delivering the highest quality games industry events that set the perfect stage for attendees to expand their networks and gain exceptional insights on what they need to do to propel their businesses to the next level. Among the 400 companies that will be present at our upcoming Toronto conference, attendees will get the chance to meet with representatives from Netflix, Google, Electronic Arts, Wizards of the Coast, A Thinking Ape, Starcaster Games, Photon, Dimoso, Viral Nation and many, many more.
Just like the top-tier quality of brands that will be joining us this July, we have an incredible line-up of the biggest authorities in the industry as speakers. They will be diving into all the hottest topics facing the industry today, covering mobile, PC, console, blockchain, web3, the metaverse and much more. PG Connects will get you up-to-date with all the latest industry trends and any emerging growth opportunities you need to know about. Our stellar lineup is made up of absolute powerhouses in the industry, and it includes Franci Dimitrovska of Electronic Arts, Elena Doty of Google Firebase, Margaret McClure of Netflix Games, John Eberhardt of Wizards of the Coast, Kenshi Arasaki of A Thinking Ape, Patty Toledo of YAHAHA, Shum Singh of Agnitio Capital, Martin MacMillan of Pollen VC and over 150 other major industry authorities that will be sharing their wealth of expertise with us.
Explore the future of brand partnerships at the Brands x Ads x Games Summit
All Pocket Gamer Connects Toronto attendees gain complimentary access to our first ever Brands x Ads x Games Summit, which is taking place right alongside the conference from July 6 to 7.
This summit is designed to focus upon the latest trends in the games industry and the spaces where games meet brands and advertising. It’s a prime opportunity to stay on top of all the up-and-coming branding trends and scope out new opportunities to elevate your ad strategies. Attendees will enjoy hearing talks spanning all the hot topics in the industry ranging from developing on blockchain to what we can learn from games delving into the metaverse to esports innovation and the first-ever iteration of our new Brand Booster track, which is dedicated to analysing success stories, failures and opportunities where brands meet the growing games industry. You can look forward to hearing from Nick Branstator of Playwire, Mark Val of Photon, Tim Tello of Pocketful of Quarters, Daniel Griffiths of Steel Media, Adam Starcaster of Starcaster Games, Jean-Philippe Steinmetz of AcceleratXR, Nav Gupta of Chaarmi Worlds Inc., Nimrod Shanit of Holy City VR and Bobby Baird of Stream Hatchet and many more as they lead insightful, future-gazing discussions in the summit.
Secure your spot at Pocket Gamer Connects Toronto today and connect with leading authorities in the games industry this July 6-7.
Canada
Northern Super League Partners with Stats Perform

Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
Canada
Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
Canada
PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario

PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
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