Press Releases
Astralis Capital among second round investors as Sports Gambling Guides receives an additional $2M in funding
Pioneering social media sports marketing company reaches $3.25M in financing following cash injection from gaming industry-focused venture capital firm and other investors
Sports Gambling Guides (SGG), the elite social media sports marketing company that counts FanDuel, DraftKings and BetMGM among its extensive list of advertising partners, has announced it’s received a $2 million investment from iGaming venture capital firm, Astralis Capital.
Having launched in 2020, SGG was established by a father/son duo and now boasts a young but vastly experienced team of 17 entrepreneurs among its ranks. Offering a bold new tale on conventional affiliate marketing, the company specializes in social media and now represents a network of 800+ Twitter and Instagram content creators / influencers with a combined audience of 22+ million followers.
Astralis Capital, meanwhile, is a venture capital firm dedicated to identifying and investing in transformative businesses in the digital gaming space via its Astralis Fund I LP, an iGaming, Sports Betting and Digital Gaming-focused Venture fund, co managed by Tisno Onggara and Evan Meya. The group’s focus has always been on supporting innovative management teams at compelling early-stage companies while also providing the strategic guidance and industry connectivity required to help them maximize stakeholder value.
Given the profile and trajectory of SGG, it’s not hard to see why they were selected by Astralis and others to receive further funding. In the past two years, the company has established itself as one of the three largest U.S. sports gambling accounts on Instagram as well as one of the top 10 on Twitter.
With daily postings that receive millions of impressions in targeted markets across the U.S., SGG has steadily expanded its client database to include big-name sports betting brands like FanDuel, DraftKings, BetMGM, PointsBet and more, as well as leading Daily Fantasy Sports operator, PrizePicks.
With more major partners in the pipeline for 2022, SGG is currently licensed in all legal online betting states in the U.S. and will be looking to expand into more as and when new jurisdictions open up. In addition to its disruptive approach to conventional affiliate marketing, the company has also been praised for the cost-effective nature of its business model and the value it provides to partners.
Troy Paul, Co-Founder and President of Sports Gambling Guides said: “We’re delighted to have been selected for funding by Astralis Capital and many other additional investors. The decision by all of these groups to finance our business is testament to the great work we’ve done so far and the fact that we share a similar vision for growth going forward.
“Over the coming months, we intend to repay the faith investors’ have shown in us by expanding our client database and providing engaging social media content that reaches an even bigger audience. We’re looking forward to running exciting campaigns that return even greater value to our partners.”
Evan Meyer, Managing Director at Astralis Capital Management LP “Since their launch in 2020, SGG has rapidly and judiciously built a significant presence in the affiliate and advertising space. With their expanding product capability set, influencer / follower bases, we believe SGG can be a partner of choice for a wide range of advertisers to reach passionate and loyal sports and gambling enthusiasts”
There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
Latest News
Betano Teams up with FIFA as Official Partner of the FIFA Club World Cup 2025™ for South America
Betano, a leading online sports betting brand owned by Kaizen Gaming, is today announcing a new partnership as it becomes Official Partner of the FIFA Club World Cup 2025™ for South America.
Following a successful collaboration for the FIFA World Cup Qatar 2022TM, Betano and FIFA are once again joining forces to excite and entertain football fans throughout the FIFA Club World Cup 2025. The new tournament features 32 of the world’s top club teams competing in the United States from June 14th to July 13th, culminating in the final at MetLife Stadium in New York, New Jersey. All 6 international confederations under FIFA will be represented, with teams’ qualifying on sporting merit such as winning their respective major continental club competition or through a ranking from having strong performances over a four-year period in the continental competition.
George Daskalakis, co-founder and CEO of Kaizen Gaming, said: “After being the first sports betting operator to support the FIFA World Cup™ in Qatar in 2022, we are proud that Betano is joining forces with FIFA once again – this time for the FIFA Club World Cup 2025™. It is a privilege to work closely with FIFA for a tournament that brings together millions of fans from all around the world as they get to watch the best club teams and players football has to offer. This year’s tournament is particularly special, as it marks a moment in history as the inaugural edition.”
Romy Gai, Chief Business Officer at FIFA said: “We are thrilled to be collaborating once again with Kaizen Gaming and its Betano brand. Our shared ethos of enhancing the fan experience delivered huge successes during the FIFA World Cup Qatar 2022TM, and we are excited to be working with their team to deliver another world-class tournament. Over the past three years, we have seen the Betano brand grow and expand, and we know fans will be excited for this next step.”
The Professional Fighters League (PFL) announced a new partnership that designates FanDuel, North America’s leading online gaming company, as the Official U.S. Sports Betting Partner of the PFL World Tournament and Champions Series.
This landmark agreement marks a major step forward in integrating real-time betting data and experiences into MMA’s fastest-growing sports league. As part of the partnership, FanDuel will provide official betting odds across all PFL events and broadcasts, starting with the upcoming Semifinals on June 12 in Nashville, delivering an enhanced, data-driven experience to millions of MMA fans across the country.
“We’re thrilled to partner with FanDuel as we look to advance the sport by delivering a premium and unique betting experience to the millions of passionate MMA fans in the US,” said Mike Chioditti, SVP of New Business for the PFL. “Betting is a key engagement driver for today’s sports audience, and through this partnership, we’re delivering unrivaled access to our fans.”
“We are excited to bring our new partnership to life and collaborate with the league to enhance the experience of wagering on PFL events,” said Karol Corcoran, Senior Vice President and General Manager of FanDuel Sportsbook. “As our partnership kicks off, we look forward to offering passionate MMA fans another way to engage with their favorite athletes.”
FanDuel’s logos will also be featured in and around the cage, and FanDuel has exclusive rights to utilize PFL logos and “Official Partner” branding for advertising and promotions, including the Tale of the Tape and presenting sponsor. Additionally, PFL and FanDuel will collaborate on exclusive, themed content across their social and digital platforms.
Fans will be able to bet on all 2025 PFL World Tournament events and PFL Champions Series events. The full schedule for upcoming PFL events are below. Updates will follow in the coming weeks.
2025 PFL World Tournament 5: Semifinals – June 12 – Nashville Municipal Auditorium, Nashville
2025 PFL World Tournament 6: Semifinals – June 20 – INTRUST Bank Arena, Wichita
2025 PFL World Tournament 7: Semifinals – June 27 – Wintrust Arena, Chicago
2025 PFL Champions Series – July 19 – GrandWest Arena, Cape Town, Africa
2025 PFL World Tournament 8: Finals – August 1 – Jim Whelan Boardwalk Hall, Atlantic City, NJ
2025 PFL World Tournament 9: Finals – August 15 – Bojangles Coliseum, Charlotte, NC
2025 PFL World Tournament 10: Finals – August 21 – Hard Rock Live at Seminole Hard Rock Hotel & Casino Hollywood, Hollywood, Florida
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