Latin America
BETCRIS PLANS MAJOR PRESENCE AT THE BRAZILIAN IGAMING SUMMIT 2022
The Brazilian iGaming Summit (BiS) 2022 is coming to São Paulo, Brazil, at the end of this month. With it comes the return of one of the most anticipated events for the Latin American gaming industry. As a dedicated member of the market, gaming operator Betcris will attend the important event.
All activities related to the BiS 2022 will take place in the Espaço Boulevard JK, International Plaza building, in São Paulo on June 28 and 29. In relation to the programming of the event, this year, a series of panels and conferences with very high-level guests will seek to improve and enhance the experience of the participants.
Betcris will have a booth at the event, as well. It will be manned by its Betcris Brazil team with the support of the corporate Betcris team. On behalf of Betcris Brazil will be Rodrigo Aguilar, CRM Manager, and Paula Carvalho, Betcris Brazil’s Content Manager. Participating from the corporate side will be Fernando Garita, Director of Business Development.
BiS 2022 adds something new, the LATAM Affiliates segment. This meeting will promote the exchange of experts in the area of affiliation. It will also include the presence of the main companies in the sector, speakers and digital media, as well as hundreds of affiliates to form a professional networking environment.
BiS 2022 will again bring together all the major players in the affiliate, sports betting and lottery segments. This event is already a reference point for international actors by hosting regulators, operators and authorities as well as ambassadors and representatives from global actors.
Many companies from all three industries are closely following the development of the regulation process, as Brazil is a leader in the gambling and sports betting industry. BiS 2022 will provide relevant and up-to-date content to help project the future market.
Betcris is proud of its connections to Brazil. It was already a sponsor of several sports teams in Latin America, as well as an official sponsor of the NFL and MLB for the area. It recently entered new strategic alliances with the country’s Ceará and Fortaleza soccer clubs. These two teams are the only ones from the Northeast region to play in the First Division of the Campeonato Brasileiro 2022.
In addition, Brazilian soccer phenom Ronaldinho has been a Betcris ambassador for several years. This past February, he was joined by fellow Brazilian athlete Natalia Guitler. The 35-year-old is a world champion in footvolley and teqball, among others. She has also participated in one-on-one competitions against soccer greats, including Ronaldinho.
Gambling in the USA
Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas
Abbiati Casino Equipment, a globally recognised leader in premium casino equipment and technologies, announced a strategic partnership with Hawkins Holdings to strengthen its presence across North and South America. As part of this initiative, seasoned gaming executive Roger Hawkins has been appointed Brand Ambassador and Strategic Consultant for the Americas.
With more than 20 years of executive leadership in the global casino and gaming industry, Hawkins will spearhead the company’s efforts to expand its footprint throughout the Western Hemisphere. His role will include market development, strategic partnerships, regulatory positioning, and the promotion of Abbiati’s legacy of Italian innovation, craftsmanship, and integrity.
“This partnership is about more than market entry – it’s about building deeper awareness, driving product adoption, and reinforcing Abbiati’s commitment to quality across every pit and poker room in the hemisphere,” said Hawkins.
Giorgio Abbiati, CEO of Abbiati Casino Equipment, said: “We have proudly served clients in the Americas for many years, but the time is right to deepen our focus. Roger’s knowledge of our products and his insight into the market make him the ideal partner to lead this next phase.”
Evoplay, the award-winning game development studio, has partnered with Loterías Torito, one of the authorised operators of lottery games in Peru, to supply a tailored portfolio of instant win games.
The collaboration will see five of Evoplay’s most popular instant games, including Adrenaline Rush, Adrenaline Rush: Scratch, Penalty Shoot–out: Street, B–Ball Blitz, and Hockey Shootout, launch on Loterías Torito’s platform. Each title has been localised and tailored to meet the lottery’s regulatory standards and responsible gaming objectives.
Operating both online and across retail locations, Loterías Torito is a trusted name in the Peruvian lottery sector. Its blend of traditional lottery products and digital offerings makes it an ideal partner for Evoplay’s instant game portfolio, which is designed to attract a broader, mobile-first audience.
Breaking into the lottery space marks a significant achievement for Evoplay, following their strategy to expand its presence in regulated markets across Latin America, delivering localised content and tailored solutions to forward-thinking lottery operators.
Frank Cecchini, Head of Lottery at Evoplay, said: “We are immensely proud to be working with Loterías Torito. “I firmly believe our content can bridge the gap between lottery players and online gamers, helping drive revenue in a safe, responsible, and engaging way.”
José Ludeña Díaz, Director of Operations at Loterías Torito, added: “Evoplay’s games are one of a kind. They’re innovative, high-quality, and exactly what we need to appeal to new generations of players while staying true to our mission and values.”
New partnership to see Asia’s leading aggregator expand with operator across Paraguay, Chile and Mexico
Zenith, Asia’s premier iGaming platform provider, has today announced a new partnership with Jugamax, one of Paraguay’s leading operator brands.
Through this new partnership, Zenith will deliver an expanded gaming experience to Jugamax’s players across LatAm via ONEAPI, its award-winning game aggregation platform.
Zenith’s latest deal is expected to be the first of many in LatAm with 2025, with Asia’s leading aggregator already delivering its services to 500 global operators and over 50 million players.
This collaboration will provide Jugamax with seamless access to more than 10,000 top-quality game titles from 150 studios across the operator’s key markets including Chile, Mexico and Paraguay.
Through Zenith’s single, easy-to-integrate solution, Jugamax can now tap into a world-class library of slots, live casino and instant games, each designed to drive both engagement and retention – empowering Jugamax to scale rapidly as it continues its expansion across LatAm.
Jugamax’s integration with ONEAPI will also enable the operator to benefit from faster onboarding, dedicated technical support and access to exclusive rates for leading studios.
This partnership reflects Zenith’s ongoing commitment to providing operators with scalable, efficient and high-performing solutions tailored to the unique intricacies of markets across the LatAm region.
Commenting on the new partnership, Karina Moral, Senior Business Development Manager at Zenith, said: “Partnering with Jugamax marks an exciting step in Zenith’s expansion across LatAm. Their local expertise combined with our powerful aggregation platform will create new opportunities for growth, innovation, and player engagement in Paraguay, Chile and México.
“We already have a global reputation as an award-winning Asia aggregator and we have big plans to expand across LatAm in 2025 and beyond, with a tailored suite of product designed for the exact needs of local players.”b
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