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Zynga to Celebrate Pride Month With LGBTQIA2S+ Inclusive In-Game Events, Social Spotlights and More

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Zynga to Celebrate Pride Month With LGBTQIA2S+ Inclusive In-Game Events, Social Spotlights and More

 

Throughout Pride Month in June, Zynga Inc., a global leader in interactive entertainment, will kick off a celebratory lineup of in-game features, employee spotlights and social integrations across several titles to promote LGBTQIA2S+ inclusivity, diversity and belonging. LGBTQIA2S+ refers to Lesbian, Gay, Bisexual, Transgender, Queer/Questioning, Intersex, Asexual, Two Spirit and countless ways in which people self identify.

To support LGBTQIA2S+ causes, zPride, a Zynga employee resource group, is donating a total of $50,000 to several non-profits. Gifts of $20,000 each will support Brave Space Alliance, the first Black-led, trans-led LGBTQ+ Center, and the LGBT Foundation, a U.K.-based charity that delivers services, advice and support for the LGBTQ+ community. In addition, zPride is joining Gay Gaming Professionals as a corporate sponsor with a $10,000 donation for its scholarship program that helps marginalized and LGBTQ2SA+ students interested in gaming careers.

“I am honored to support zPride’s thoughtful approach to raising awareness through sponsorships that are intersectional, global and upstream,” said Vijay Pendakur, Chief Diversity, Equity and Inclusion Officer of Zynga and the Executive Sponsor for zPride. “At Zynga, we are committed to equity and inclusivity while supporting the LGBTQIA2S+ community throughout gaming and beyond.”

As part of the commemoration, Zynga welcomes all players to join in on the inclusive fun with the following in-game events and social features:

FarmVille 3
Month of June

During Pride Month, FarmVille 3 will spotlight four lovable characters who identify as LGBTQIA2S+: Bobbi Stitch, Ginny Glaze, Chad Wood and Carlos Cardova. As FarmVille 3’s iconic stylist, Bobbi says the best accessories in life are inclusivity, togetherness and acceptance. An award-winning grill master, Ginny is firing up Pride Month with her message that love is love regardless of our differences. Chad, the farm’s resident lumberjack, invites everyone to join him in chopping down biases and planting seeds of love. Carlos is a brilliant and creative ice-cream maker who hopes we can melt our differences and create the perfect scoop of diversity and equality.

Game of Thrones Slots Casino
June 4 – 6 // June 25 – 26

To celebrate Pride Month, Game of Thrones™ Slots Casino will send players on a special Pride-themed quest hosted by the House of Martell. Throughout the month of June, this limited two-day event will feature Oberyn Martell and Ellaria Sand as players spin their way through different slot machines to earn extra coins.

High Heels! // Pride 2022
Month of June

Throughout the month of June, Rollic invites High Heels! players to #PlayWithPride as they strut down the festive runway with brand new characters, new themed accessories and an exclusive Pride heel design! The special in-game event also includes limited-time gift boxes to collect, a new friendly pet to adopt and an exclusive new bonus level full of Pride.

Hit It Rich! Casino Slots // Elvira’s Pride Parade
June 8 – 13

A special guest is coming to Hit It Rich! Casino Slots – Elvira! For a limited time in honor of Pride Month, players can join Elvira’s Pride Parade in-game, spinning their way through different challenges and earning rewards along the way. Those players who complete the SlotVenture challenge will earn a huge jackpot at the end!

Wizard of Oz Slots
Month of June

Pride month is hitting the Emerald City! To celebrate, Wizard of Oz Slots is treating players to special bonus #PlayWithPride challenges and rewards, including a raffle for a RARE Rainbow Pack at the end of June.

WWF 2 // Rainbow Challenge
June 6 – 12 // June 15 – 19

In celebration of Pride Month, Words With Friends 2 invites players to complete special in-game events and earn unique rewards to show their pride. From June 6 to 12, players can engage with a special Solo Challenge where they can advance along the Pride Parade Route against community members to earn unique badges. From June 15 to 19, players can match wits with the couple Gia & Fia to earn a specially themed profile frame. In addition, Words of the Day throughout Pride Month will highlight diverse words.

Zynga Poker
Month of June

Zynga Poker is inviting players to show their pride with a special celebration in-game for the month of June. Kicking off on June 1, players can send high value, pride-themed table gifts to their poker buddies, ranging from Pride cocktails to chips and flags. Players can also express themselves while at the virtual tables with a special Pride emote that will be available for a limited time.

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Arturo Vidal is the new ambassador of the betting site Estelarbet

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Arturo Vidal is the new ambassador of the betting site Estelarbet

 

Estelarbet, Chile’s leading betting site, is proud to introduce Chilean soccer legend Arturo Vidal as its new brand ambassador. The alliance with Vidal, the Chilean with the most titles in history, marks an important milestone for Estelarbet, as he will exclusively promote its entertaining variety of online casino games, spread responsible gaming and provide an impactful gaming experience. Within the strategic agreement, it was established that the sports betting and online casino will include new branded content activations, face-to-face events and community outreach with the widely known “King”.

Sebastián Salazar, CEO of the brand commented: “It is an honor to welcome a true King of Soccer to the Estelarbet crew. We are excited to have Arturo Vidal associated with the brand. I’m sure his presence will help us generate greater awareness that soccer, sports betting, and online casino are all a form of entertainment, as long as they are done responsibly.”

Estelarbet celebrates the Chilean heritage and the genuine love for online gambling that unites them with the soccer player, both being a real case of success on the national and international playing field. His career, which includes truly stellar moments such as his time in the golden generation, being the two-time champion of America with the Chilean national team, being the Chilean soccer player who won the most consecutive First Division leagues, winning 1 title in all the teams he has played, makes him an inspiring figure and idol of the sport at a national and international level.

Jimena Agudelo, Marketing Manager of Estelarbet said: “Our goal will always be to create exceptional and legendary experiences and who better to represent us than a true star like Arturo. His passion for the game, his dedication and commitment are the perfect reflection of the values we defend at Estelarbet. Without a doubt, he is the best strategic partner we have chosen to represent and increase the visibility of the brand not only in Chile, but also in Latin America.”

This partnership will undoubtedly enhance the entertainment, betting and gaming experience for the brand’s customers and provide them with unparalleled content with the fastest payouts in the sector.

Karla Porto, Influencer Manager says: “Estelarbet’s partnership with Arturo Vidal, is a bet on the great visibility and recognition he has worldwide. With more than 20 million followers on his Instagram account, he has a broad base, which translates into a massive platform to promote the brand, reaching a diverse audience passionate about soccer and sports in general. This will undoubtedly boost Estelarbet’s visibility regionally and attract new users interested in sports betting.”

With Arturo Vidal as the brand’s star, Estelarbet continues to reaffirm its commitment to offer an extraordinary, exciting and safe gaming experience for all users of the platform in Latam.

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Latest News

Continent 8 Technologies set to debut in Brazil: Latin America’s next iGaming frontier

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Full-service digital and cloud infrastructure provider to support customers launching in the fast-growing, emerging regulated Brazilian market with its cutting-edge solutions

Continent 8 Technologies, the award-winning managed hosting, connectivity, cloud and cybersecurity provider to the global iGaming and online sports betting industry, is set to launch in Brazil. This strategic expansion aims to address growing customer demand in this rapidly emerging market. The move comes in anticipation of the market’s quick progression towards a comprehensive regulation of its online offering, with an expected launch in the summer of 2024.

Its move into Brazil strengthens its position in the wider Latin America region, where it has taken an ambitious first-to-market approach to deliver tailored solutions to customers in the likes of Colombia, Peru and Puerto Rico. Brazil adds to a private network spanning more than 100 locations across the world, making it one of the Top 20 best connected networks globally.

Operators and suppliers in Brazil will be able to benefit from Continent 8’s full suite of innovative and reliable digital and cloud infrastructure solutions including a Public Cloud, a scalable and cost-effective offering, with a usage-based commercial model to suit the customer.

Customers will also be able to access its Gaming Exchange, a powerful private internet that offers unrivalled speed, capacity, and security, as well as a full suite of cybersecurity solutions designed to combat the ever-changing threat landscape.

Cybersecurity will be a major concern for both operators and suppliers making a move in Brazil as it is a hotbed for cyber-attacks, in addition to the iGaming and online sports betting industry being one of the most vulnerable to attack ahead of healthcare and finance.

Luana Monje, Sales Executive at Continent 8 Technologies, said: “Brazil looks set to be a hugely significant market and one that our customers are keen to explore.

“Digital and cloud infrastructure is the foundation of any successful online business, and we are delighted to be launching in Brazil to support new and existing customers with our solutions and services as they make their move in the market.”

Continent 8 has strategically positioned itself with certified operations in various locations across Latin America. This recent expansion into the Brazilian territory is integral to Continent 8’s long-term Latin American and global growth strategy as the company looks to deliver essential local, technical, and regulatory support in each new and emerging market.

Michael Tobin, Founder and CEO of Continent 8 Technologies, added: “For more than 25 years, we have been supporting customers as they launch into new and growing markets, and we couldn’t be more excited to be doing this in Brazil.

“This is a market that offers tremendous potential to both operators and suppliers, but they must have the right foundation in place to maximise the opportunities on the table. Continent 8 has the experience, expertise, and solutions to help businesses do just that.”

 

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eSports

L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament

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The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions.

 

Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.

“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”

L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.

The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).

The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.

It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.

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