Latin America
Betfair Becomes Official Betting Sponsor of Palmeiras

Two-year agreement includes master sponsorship of the women’s team and presence on all digital assets
Betfair, part of Flutter Entertainment plc, has become the official betting sponsor of Sociedade Esportiva Palmeiras, one of Brazil’s most successful and most popular league football clubs.
The two-year partnership provides for the inclusion of Betfair on all of the club’s digital platforms as well as on the Palmeiras women’s team kit in what is one of the largest partnerships in the country for women’s football. Betfair will also work with Palmeiras on a series of promotions and initiatives, including offering fans unique experiences on the field.
To kick-off the partnership, international Betfair brand ambassador, five times champion and historic club idol Rivaldo joined Palmeiras in Brazil as part of a teaser campaign with President Leila Pereira. Betfair and Palmeiras also launched a joint manifesto on social media networks celebrating the possibilities and opportunities that sport presents to clubs, players and communities.
Kimberley Daly, Marketing Director at Betfair, said:
“We are delighted to be partnering with Palmeiras. Together with the club, Betfair’s role is to invest in creating opportunities for women to excel in the sport, as well as continue investing in the men’s team, whose recent successes brought joy to the alviverde fans. Betfair puts fans at the forefront of everything we do and this is very much in line with the values of the Palmeiras Family. We are very excited to be part of the Alviverde Family as well.”
Leila Pereira, President of Palmeiras, said:
“We are very proud to announce our partnership with Betfair, one of the world’s leading operators in the sports betting industry. This agreement will allow our women’s team to continue growing and winning titles. Palmeiras is a multisports association and we are always looking for ways to strengthen the different modalities within the club to ensure that all of them are self-sufficient.”
Betfair has a history of investing in football in South America. Since 2019, the brand has been the official sponsor of the two largest and most esteemed club football competitions in South America, the annual CONMEBOL Copa Libertadores and the Copa Sudamericana. Both agreements showcase the Betfair brand across South America through in-stadia branding, broadcast and digital advertising.
In January this year, Betfair also announced its official 2022 season sponsorship of the most watched regional football tournament in Brazil, the Campeonato Carioca.
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Esportes Gaming Brasil introduces LOTTU, its new digital betting platform focused on innovation and user experience

Esportes Gaming Brasil has just launched LOTTU, its new digital betting and entertainment platform. Modern, bold, and interactive, the brand was created with the purpose of delivering a faster, more personalized, and more efficient experience for bettors.
With this launch, the group now operates with the maximum limit of three brands authorized by the five-year federal license granted by the Secretariat of Prizes and Betting of the Ministry of Finance (SPA/MF), as established by Law 14.790/2023. In addition to LOTTU, the portfolio includes Esportes da Sorte and OnaBet.
“LOTTU reflects everything we’ve learned in recent years, but with a real leap in performance and usability. It is a platform built from the ground up, with a focus on speed, real-time promotions, and navigation tailored to different bettor profiles,” says Darwin Henrique da Silva Filho, CEO of Esportes Gaming Brasil Group.
With proprietary architecture and a high degree of customization, LOTTU offers features that allow greater flexibility for promotions, dynamic layouts, and a smoother user journey. The applied technology expands interaction and engagement possibilities, with an emphasis on responsiveness and operational intelligence.
“The arrival of LOTTU represents more than just a portfolio expansion. It materializes a brand that combines technology, aesthetics, and dynamism to deliver a truly differentiated experience. From concept to design, every detail was crafted to connect with the modern bettor, who values agility, trust, and innovation,” highlights Marcela Campos, Vice President of Esportes Gaming Brasil.
The system also incorporates monitoring tools that proactively identify signs of risky behavior—redirecting users to specialized support channels and reinforcing the group’s commitment to responsible gaming practices.
More than expanding its portfolio, the launch of LOTTU consolidates Esportes Gaming Brasil as one of the leading groups in the sector, with a strong institutional presence in Brazil’s sports and cultural scene—through initiatives such as sponsorships of clubs like Corinthians, Ceará, Ferroviária, and Náutico, and support for regional events such as Carnival, São João, and the Parintins Festival.
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Brazil Proposes Bill to Raise Gambling Age to 21 and Limit Monthly Bets

Brazil is considering changes to its gambling regulations. The proposed bill would raise the legal betting age to 21. It also aims to introduce a monthly wagering cap, limiting players to the equivalent of one minimum wage.
On Aug. 20, Senator Humberto Costa introduced Projeto de Lei 3,754/2025, a bill that aims to impose new restrictions on Brazil’s gambling industry. The proposal seeks to amend several articles of law 14,790/2023 (the country’s fixed-odds betting legislation), including a ban on gambling advertisements outside the hours of 10 p.m. to 6 a.m. across radio, television, and online video platforms.
The bill would prohibit public displays and sponsorships in cultural, artistic, and festival events. It would also ban gambling marketing in schools and universities and forbid advertising targeting anyone under the age of 21.
In addition to raising the legal gambling age in Brazil, Costa’s bill would establish a monthly betting cap for each player. That would be the equivalent of one minimum wage, which is BRL 1518 (approximately $276). The restriction would apply uniformly across all licensed operators.
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ADOBAD Warns Against Govt’s Gambling Regulation Project

The Dominican Republic is at the intersection of the issue of gambling regulation. The Asociación Dominicana de Bancas Deportivas (ADOBAD) has been critical of the government’s proposal, warning that, as initially presented, it would cause market instability, encourage tax evasion, and be a platform for organized crime.
In June, the government of the Dominican Republic presented to Congress a bill for regulating games of chance. A main aspect of the draft is the creation of the Dirección General de Juegos de Azar (DGJA), an organ issuing licenses in 15 gambling modalities.
On initial observation, the proposal appears to be looking for more control and order in a fast-growing business. Critics, however, argue that the bill has serious flaws that can boomerang and encourage what the bill aims to ban.
Representing sports betting operators, ADOBAD has pointed out that the new law covers what it identifies as “grave errors” and a “deficient institutional design.”
Raúl Martínez, a lawyer and member of ADOBAD, called on the legislators to be responsible in fulfilling their mandate. Martínez cautioned that lawmakers are not meant to simply pass the text blindly without doing an intensive study of the implications. Martínez predicted that the bill would stimulate “very high levels of tax evasion” and destabilize the gambling industry.
One of the greatest concerns of ADOBAD is the risk of unchecked growth. In Martínez’s view, project approval would affect an unbridled availability of game alternatives, bringing about an uncontrolled growth of gambling shops.
He named this condition a “slumification” of the business, and warned that this would invite money laundering and the influx of individuals with connections to organized crime. Unsustainably operated facilities, in his opinion, would represent extreme threats to financial transparency.
The trade association has also highlighted that there are ongoing irregularities. Some concessionaires, it claims, are offering electronic gaming services without a license. Despite rampant complaints, regulators have been unable to act against these abuses.
ADOBAD claims that if the habits go on even under present conditions, the risks will just multiply with the new organization, allowing a freer, more unregulated expansion of the market. This could encourage the slot machines and computer games to be placed in places other than regulated casinos or sports betting stores, in any public or private venue.
Besides criminal and regulatory risk, job loss on a large scale is a worry. ADOBAD has warned that approximately 20,000 jobs are at stake if the bill is passed in its existing form. More than 3500 sports betting businesses will be affected, threatening thousands of families’ livelihoods whose earnings depend on this sector.
ADOBAD has been adamant that the association is not opposed to regulation in general but demands a balanced and better-designed system. The association demands that legislation bestow significant emphasis on transparency, tax compliance, market stability, and safeguarding legitimate operators.
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