Latin America
Betfair Becomes Official Betting Sponsor of Palmeiras
Two-year agreement includes master sponsorship of the women’s team and presence on all digital assets
Betfair, part of Flutter Entertainment plc, has become the official betting sponsor of Sociedade Esportiva Palmeiras, one of Brazil’s most successful and most popular league football clubs.
The two-year partnership provides for the inclusion of Betfair on all of the club’s digital platforms as well as on the Palmeiras women’s team kit in what is one of the largest partnerships in the country for women’s football. Betfair will also work with Palmeiras on a series of promotions and initiatives, including offering fans unique experiences on the field.
To kick-off the partnership, international Betfair brand ambassador, five times champion and historic club idol Rivaldo joined Palmeiras in Brazil as part of a teaser campaign with President Leila Pereira. Betfair and Palmeiras also launched a joint manifesto on social media networks celebrating the possibilities and opportunities that sport presents to clubs, players and communities.
Kimberley Daly, Marketing Director at Betfair, said:
“We are delighted to be partnering with Palmeiras. Together with the club, Betfair’s role is to invest in creating opportunities for women to excel in the sport, as well as continue investing in the men’s team, whose recent successes brought joy to the alviverde fans. Betfair puts fans at the forefront of everything we do and this is very much in line with the values of the Palmeiras Family. We are very excited to be part of the Alviverde Family as well.”
Leila Pereira, President of Palmeiras, said:
“We are very proud to announce our partnership with Betfair, one of the world’s leading operators in the sports betting industry. This agreement will allow our women’s team to continue growing and winning titles. Palmeiras is a multisports association and we are always looking for ways to strengthen the different modalities within the club to ensure that all of them are self-sufficient.”
Betfair has a history of investing in football in South America. Since 2019, the brand has been the official sponsor of the two largest and most esteemed club football competitions in South America, the annual CONMEBOL Copa Libertadores and the Copa Sudamericana. Both agreements showcase the Betfair brand across South America through in-stadia branding, broadcast and digital advertising.
In January this year, Betfair also announced its official 2022 season sponsorship of the most watched regional football tournament in Brazil, the Campeonato Carioca.
Latest News
Salsa Technology’s FORMULA-BET: Take the Pole Position in Brazil’s Regulated Market
Salsa Technology, a leader in iGaming market solutions, introduces FORMULA-BET, a revolutionary ecosystem designed to put operators in the pole position of Brazil’s regulated market. Inspired by the dynamism and precision of the Formula 1 universe, FORMULA-BET ensures lightning-fast delivery, offering the robust Salsa Omni PAM platform, along with secure, agile and certified integrations with aggregators, payment methods and sports betting.
With a solid track record of innovation and excellence, Salsa Technology ensures full compliance with the Betting Management System (Sigap) and holds GLI certifications for its PAM platform and integrations with the Salsa Gator content aggregator, payment solutions, and the First sports betting platform, all aligned with the requirements of SIGAP, Brazil’s Central Bank, and the Federal Revenue Service.
FORMULA-BET was designed to operate as a true cutting-edge racing team, focusing on three main pillars: speed of implementation with optimized technology for fast delivery and integration, meeting the demands of the regulated market in record time; high-performance team with specialized local support and proven expertise to drive results; compliance and security with full adherence to regulations, ensuring trust at every turn of the market.
At ICE Barcelona, Salsa’s commercial team will be ready to accelerate negotiations and present opportunities in Brazil, positioning itself as a strategic partner for companies aiming to lead in the country’s regulated market.
“Just like a Formula 1 car combines precision and innovation to cross the finish line first, FORMULA-BET provides operators with all the necessary tools to accelerate their business and dominate the regulated market with speed and accuracy”, says Eliane Nunes, CGO of Salsa Technology.
Compliance Updates
INCENTIVE GAMES RECEIVES FULL PAY-TO-PLAY GAMING CERTIFICATION IN BRAZIL
Incentive Games, a leading B2B games provider specialising in player acquisition and retention, today announced it has received full certification from Gaming Laboratories International (GLI) to offer its Pay-to-Play games in the Brazilian market.
This certification encompasses Incentive Games’ entire suite of games, random number generator (RNG), and remote gaming service (RGS), paving the way for the company to expand its reach into the thriving Brazilian gaming market.
Stewart Gove, COO of Incentive Games, commented, “This GLI certification is a huge milestone for us, and a testament to the hard work and dedication of the entire Incentive Games team. It demonstrates our commitment to delivering the highest quality and most secure gaming experiences to players worldwide. We are delighted to now offer our P2P games to licensed operators in the dynamic Brazilian market.”
Compliance Updates
FBMDS obtains certification to operate in Brazil
FBMDS proudly announces its certification to operate in the Brazilian iGaming market, marking a significant milestone in its global expansion strategy. This achievement reinforces FBMDS’s leadership in the video bingo category and its commitment to deliver spotless quality, innovation and compliance to Brazilian operators and players.
With this certification, FBMDS becomes one of the few iGaming providers authorized to deliver certified, high-quality games tailored to the Brazilian market in which the brand is deeply enrooted because of its cultural background. This development not only strengthens the brand’s position in a rapidly growing sector but also offers Brazilian players and operators access to a portfolio of games that combine cutting-edge technology, cultural match, and world-class security standards.
“This certification represents a pivotal moment in our journey,” said Renato Almeida, Director at FBMDS. “It demonstrates our commitment to the Brazilian market, ensuring a safe, exciting, and fully compliant gaming experience for players, while empowering operators with premium certified content that drives engagement and growth.”
For FBMDS, this milestone aligns with its 2025 narrative: a roadmap focused on market expansion, innovation, and leadership in key iGaming segments. Brazil’s rapidly expanding market provides a prime opportunity to bring FBMDS’s renowned expertise in video bingo to a whole different level.
For operators, FBMDS’ certified games provide assurance of compliance with Brazilian regulations, while its innovative products and collections are designed to captivate players and drive business growth.
On what Brazilian players is concerned, online casino gaming enthusiasts can look forward to a personalized gaming experience that reflects their culture, preferences, and expectations, underpinned by the highest standards of excellence and safety.
Following this certification, FBMDS will launch a series of targeted marketing campaigns, event participations such as the SBC Summit Rio, in Rio de Janeiro, this February, and direct engagements with new clients. In the first quarter, FBMDS plans to strengthen its partnerships with operators and expand its footprint in Brazil through strategic initiatives and localized offerings.
FBMDS has long been a pioneer in the video bingo category, delivering innovative, culturally relevant titles that resonate with global audiences. Certification in Brazil is simply the recognition of its expertise and dedication to raising the bar in iGaming. By aligning its operations with local regulatory requirements, FBMDS ensures that its games offer a seamless, enjoyable experience while meeting the market’s unique demands.
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