Press Releases
Caesars Entertainment Named Exclusive Casino Partner and Caesars Sportsbook an Official Sports Betting Partner of the Chicago White Sox
Caesars Entertainment, Inc. and the Chicago White Sox announced a partnership to make Caesars Entertainment the Exclusive Casino Partner and to name Caesars Sportsbook an Official Sports Betting Partner of the team. The wide-ranging collaboration builds upon Caesars’ legacy in Illinois and northwest Indiana through its offering of premium entertainment experiences at top gaming destinations: Harrah’s Joliet, Harrah’s Metropolis, Horseshoe Hammond, and Grand Victoria Casino Elgin.
Caesars Entertainment and Caesars Sportsbook, an authorized gaming operator of Major League Baseball, receive access to official Chicago White Sox logos and marks, rotational LED signage, digital and social media assets, as well as a variety of exclusive White Sox experiences available through the industry-leading loyalty program, Caesars Rewards. In addition, the partnership includes prominent, TV-visible fixed signage with a right field board featuring its premier gaming destinations and channel lettering affixed to the top of the left field video board, one of the first of its kind in the ballpark’s branding displays.
“It’s a perfect time for Caesars to align with an iconic franchise like the Chicago White Sox,” said Tom Reeg, CEO of Caesars Entertainment. “Some of the most passionate sports fans in the country call Illinois home. Caesars can provide White Sox fans and sports fans across the state with the very best in sports experiences through our world-class resorts and the recent relaunch of the Caesars Sportsbook app now available for mobile registration.”
The White Sox will integrate Caesars Entertainment and Caesars Sportsbook into the team’s marketing efforts, team merchandise, and experiences going forward, while also bringing exciting offers and promotions directly to fans through the Caesars Sportsbook app. Sports fans across Illinois can download the newest version of the Caesars Sportsbook app on iOS or Android to take advantage of unmatched rewards.
“By teaming up with a globally recognized entertainment leader in Caesars, we are delivering the combined brand reputation and shared commitment to offer our fans an extraordinary sports and entertainment experience,” said Brooks Boyer, White Sox chief revenue and marketing officer. “With energized talent on the field, our partnership with Caesars enhances the excitement for our fans with new experiences and programs.”
Sports bettors can earn Tier Credits and Reward Credits with every bet they place through Caesars Rewards to enjoy exclusive benefits and member rates at all Caesars destinations, invitation-only events with the White Sox, and once-in-a-lifetime experiences through the Caesars portfolio of resorts and partnerships. With over 65 million members, Caesars Rewards is the largest loyalty program in the gaming industry, bar-none, and Caesars Sportsbook is the only sports gaming app in Illinois that rewards bettors with every bet they place.
Caesars Sportsbook is an authorized gaming operator of the MLB and is currently live in 24 states and jurisdictions—17 of which are mobile—and operates the largest number of retail sportsbooks across the United States.
Join Us for an Unforgettable Gaming Experience in Brazil
Prepare for an electrifying journey as Expanse Studios makes waves at SiGMA Americas in Sao Paulo, Brazil, from April 23 to 25. This highly anticipated event in the Americas gaming industry promises an experience brimming with excitement, innovation and networking opportunities. We’re gearing up to showcase our latest creations, unveil ground-breaking innovations and connect with industry leaders, influencers and enthusiasts from across the globe.
Booth H10: The Hub of Innovation
Step into the heart of gaming excellence at booth H10 where Expanse Studios will unveil its latest offerings and showcase the future of gaming. Explore our newest releases including the adrenaline-pumping Super Heli and the icy-cool 100 Super Icy and discover the next generation of gaming innovation.
Connect with Industry Leaders
SiGMA Americas is a gathering of industry leaders, innovators and visionaries shaping the future of gaming. Join us in Sao Paulo as we connect with like-minded professionals, forge new partnerships and explore exciting opportunities for collaboration. Whether you’re a seasoned industry veteran or a newcomer looking to make your mark, SiGMA Americas offers the perfect platform to network, learn and grow.
Experience the Future of Gaming
At Expanse Studios, we’re dedicated to pushing the boundaries of gaming innovation and delivering unparalleled entertainment experiences worldwide. Our participation at SiGMA Americas underscores our commitment to excellence and our passion for gaming. Join us in Sao Paulo as we showcase our latest offerings, share our vision for the future of gaming and celebrate the vibrant and dynamic gaming community.
Latest News
Salsa Technology is Primed to Showcase its Localised Latin America Solutions at BIS SiGMA Americas
Salsa Technology is pleased to reveal that it will showcase its localised Latin America solutions at the significant BIS SiGMA Americas. The iGaming event is being held at the Transamerica Expo in Sao Paulo, Brazil, from April 23 to 24.
Exhibiting at BIS SiGMA Americas gives Salsa Technology the prime opportunity to promote its cutting-edge technology and highly-flexible solutions created specifically to meet the needs of local markets. Salsa Technology’s expert team will be stationed at stand M51 where it will be available to talk in-depth about its suite of products and solutions. The GLI-certified PAM, Salsa Omni, is already live in the Brazilian regulated market, providing comprehensive solutions including secure migration for peace of mind. Salsa Technology’s recent collaboration and seamless launch with NossaBet is testament to this promise.
Additionally, Salsa Gator is leading the way in the provision of casino gaming in the regulated Brazilian market, working to comply with the specific requirements laid out by state regulators.
The founder of Salsa Technology, Peter Nolte, will be joined by the star Salsa Technology team, which features Eliane Nunes as Head of Marketing and Sales, Otavio Miranda as Business Development Manager, Leticia Nostrane as Key Account Manager, Fernanda Carpinelli as Account Manager, Cathiussa Canez as Operations and Support Manager, Lilian Carmona as Marketing Manager and Flavia Izidoro as Content Analyst. At the event, Salsa Technology’s signature Senhor do Bomfim wish ribbons will be available, the model dressed as a ‘baiana’ and the artisanal cachaca.
“We’re very happy to once again participate in this event in Brazil where we call home,” Nunes said. “As ever, we cannot wait to share more about our solutions and the positive impacts the tech and localised know-how will have for those wishing to make a success of the regulated Brazilian and other Latin America markets.”
During the event, the industry will get to know the winners of both SiGMA Awards, where Salsa Technology was shortlisted in the category of Best Aggregator (Salsa Gator), and BIS Awards, where Salsa Technology is in the running for Best Platform (Salsa Omni), Best Bingo Game (Salsa Bingo Network) and Executive Woman of the Year (Eliane Nunes).
Internet Vikings, a leading provider of in-state hosting solutions for the iGaming and online sports betting sector, announces that they have achieved VMware Premier Partner status, further enhancing their cloud hosting services in the United States.
On December 11, 2023, Broadcom gave notice of the discontinuation of perpetual licenses and SaaS, shifting towards a subscription-based model for VMware software offerings and introducing improved services for VMware Cloud Foundation and VMware vSphere Foundation. This licensing change will require customers across many sectors, including iGaming and sports betting, to plan for a transition to this new model.
Acknowledging businesses will require support in managing this transition, this status enables Internet Vikings to assist clients through this shift, with a specific focus on implementing efficient strategies tailored to their needs. Internet Vikings, the Swedish based hosting provider is glad to have been selected as a VMware Premier Partner and is well equipped to offer these services to both their European customers and across the U.S. Internet Vikings will also extend a white label solution to partners who don’t have direct access to VCSP licensing options through Broadcom, offering broad-based support and accessibility.
Kristoffer Ottosson, COO at Internet Vikings, states: “VMware’s shift to subscription licensing impacts the digital infrastructure within the iGaming and sports betting industry. As an invited VMware Premier Partner, we’re prepared to help our clients adapt, providing them with access to reliable and scalable solutions.”
“Together with over 16 years experience and the benefits of the Premier Partner Program, Internet Vikings remains a reliable, long-term partner that stays ahead of the licensed U.S. iGaming and sports betting industry changes,” Rickard Vikström, CEO and Founder adds.
Internet Vikings’ dedication goes beyond mitigating the immediate impact of VMware’s licensing changes. This position underscores Internet Vikings’ commitment to providing client-centric solutions meeting customer needs.
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