Latin America
Betcris launches new video channel

Betcris, the leading sports betting operator in Latin America, continues to show its dedication to innovation in the industry. It has regularly launched new initiatives that have been received well by the gaming community and is doing it again. The operator is introducing a new video channel that offer an array of content for everyone.
Betcrisvideos.com is another step in the continued advance of the digital entertainment and information space. It was developed with an aim to create premium content for all of Betcris’s regional markets. The channel will provide content on company industry and news, how-to videos and more.
With an existing viewer base spanning all Latin America, as well as other parts of the world, Betcris is gearing up to provide quality content in regional formats. Specifically targeted to tap viewers interested in following the latest in the sports betting industry, the operator will produce content in the form of short video stories and how-to videos that will be regularly added to its new channel.
Betcris will also make available access to the service through its social media platforms. The content Will cover topics that are localized and region specific.
Betcris videos focus on telling stories that are of interest to people in its regional markets, as well as to anyone else looking for a better understanding of the company’s activities and the Latin American gaming industry. Additionally, Betcris will support its partner brands in reaching out to regional audiences.
The launch of the network follows a sharp rise over the past 12 months in the number of sports betting- and gaming-related video content, which is attracting significant views. Video has become one of the most sought-after formats for the sharing of news and items of interest.
More people have been turning to social media and content platforms for their regular dose of entertainment. Betcris intends to make this platform one of the main access points to all the information of interest about the company and especially to resources so that users have a better experience every time they play with Betcris.
Latest News
Amusnet to Participate in the Third Edition of SiGMA Americas

Amusnet, a leading international provider of all-casino solutions, has announced its participation in the third edition of SiGMA Americas, taking place from April 8 to 10 at the Transamerica Expo Center in SĂŁo Paulo, Brazil. With over 18,000 delegates expected, the event stands as one of the regionâs most important gatherings for the gaming industry. Brazil plays a pivotal role in the global gaming landscape and is a central focus in Amusnetâs expansion strategy. In line with this commitment, the company will showcase its latest products and actively contribute to the event.
âSiGMA Americas is a key moment for us to reinforce our long-term commitment to Brazil. With over 180 games already certified for the newly regulated sector, we are fully prepared to support our partners and deliver top-notch products and entertainment to local players. At the event, we will showcase a strong mix of top-performing and exciting new releases set to differentiate in the dynamic and rapidly growing region,â said Georgi Izov, Head of Business Development LATAM at Amusnet.
As part of the official agenda at SiGMA Americas, Marco Pequeno, Amusnetâs Country Manager for Brazil, will join the discussion panel âExcitement in Real Time: How Live Games Transform the Gaming Experience.â His participation underscores Amusnetâs strategic focus on Brazilâs evolving gaming landscape and the companyâs commitment to driving meaningful conversations around the future of the industry in regulated markets.
Among the player-favorite titles to be showcased is the video slot 20 Golden Coins. Visitors can explore the vibrant cascade slot Candy Palace, bursting with colorful visuals and additional features, along with Hot Deco, a stylish fusion of classic fruit slot aesthetics, smooth graphics, and a captivating soundtrack.
Amusnet will showcase top-performing Live Casino titles, including Dynamic Roulette 120x, and three next-generation Virtual Roulette games: Virtual Monaco Roulette 72x, Virtual Space Roulette 120x, and Virtual Vegas Roulette 500x. They offer thrilling gameplay, excellent-quality graphics, captivating themes and soundtracks. Inspired by iconic casino destinations, they feature additional multipliers of up to x500 and have gained significant recognition in many European markets.
Join the Amusnet team at Stand L145 to explore its latest gaming offerings, experience high-quality entertainment, and discover partnership opportunities in Brazilâs fast-evolving gaming market.
Latest News
BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALĂMACO

BETBY, an industry-leading sports betting provider, has announced a long-term partnership with CalĂmaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.
As part of the agreement, CalĂmaco will integrate BETBYâs award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBYâs AI-driven technology, AI Labs, CalĂmacoâs partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.
Known for its scalable and robust casino and lottery platform, CalĂmaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the regionâs competitive iGaming landscape.
Stefanos Karakidis, Head of Business Development at BETBY, commented: âWe are excited to partner with CalĂmaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into CalĂmacoâs platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.â
Alejandro Serrano, Head of Business Development at CalĂmaco, added: âBETBYâs sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.â
Conferences
Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech

Legendary motorsport racer and SOFTSWISSâ Non-Executive Director in Latin America Rubens Barrichello is taking the stage at SiGMA Americas 2025 with an inspiring keynote speech on 8 April, the opening day of the summit.
This will be Barrichelloâs first major public engagement as an official SOFTSWISS representative at SiGMA Americas. In his speech, he will spotlight his vision of racing and iGaming â two worlds defined by speed, precision and passion. Attendees can expect a unique view of how these seemingly distant industries are more connected than it may seem.
In his keynote, Barrichello will share insights that bridge his personal racing journey with the opportunities presented by SOFTSWISS. The speech will also cover the cultural and human elements of doing business in Latin America, and the importance of timing, connections, and adaptability to achieve long-term success in this booming market.
âLatin America is a unique region filled with pure energy, emotion, and drive,” said Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS. “The iGaming industry here is moving so fast, that for me itâs like stepping into a new race. But instead of cars, itâs technology, competition, and innovation pushing the progress forward, just like in Formula 1. I canât wait to speak at the SiGMA Americas Summit and share what it takes to grow business on this continent.â
Barrichelloâs active public engagement highlights SOFTSWISSâ strategic expansion into Latin America, one of the fastest-growing iGaming markets in the world. The company has already established itself in the region through certification in Brazil and Peru for its Game Aggregator and Jackpot Aggregator. In addition, SOFTSWISS recently partnered with rising talent Eduardo Barrichello for the 2025 FIA World Endurance Championship.
Rubens Barrichello will also join the SOFTSWISS team at Stand M85, where attendees can book meetings and explore how SOFTSWISS helps partners drive success across Latin America.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The companyâs product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
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