eSports
Esports Technologies Announces Agreement with Free-to-Play Games Provider Incentive Games

Will Provide a Suite of Esports-Focused Customer Acquisition and Retention Games
Esports Technologies, Inc., a leading global provider of advanced esports wagering products and technology, announced a software license and service agreement between subsidiary Esports Marketing Technologies Ltd. and Incentive Games. Incentive has established itself as a top developer of premium free-to-play games for casino, sports betting, and fantasy sports operators. Through this agreement, Incentive will build customized free-to-play games for Esports Technologies brands.
The first free-to-play game will be created using Counter Strike: Global Offensive wagering markets, with plans to expand to Dota 2, League of Legends, and Valorant. These games will be designed with engaging game mechanics to acquire and retain customers, while increasing their lifetime value.
John Gordon, CEO of Incentive Games, said, âThis is a flagship moment for us and also for Esports Technologies. We have chosen what we feel is the best esports focused company for us to enter the vertical. We are taking what we have learned with traditional sports and casino free-to-play games and adapted new products specifically for esports. Our algorithms and data models will help us evolve these games through data-driven design, which will allow Esports Technologies to continue its vision to be the leader in esports wagering.â
Michael Barden, Director of Loyalty and Retention at Esports Technologies, said, âIn Incentive Games, we have a recognized developer with a track record of building free-to-play games across all wagering verticals to actively engage and retain players. We have immediate access to Incentiveâs library of game mechanics we can apply to the esports vertical, and we will be jointly developing custom free-to-play games that are authentic to our rapidly evolving gamer audience.â
eSports
Red Bull Home Ground Heads to New York this November

Red Bull Home Ground, the pro VALORANT invitational, is set to make its return with a blockbuster fifth edition, bringing together the worldâs top teams to New York City, for one of the most exciting showcases in the esports calendar. From November 13â16, the iconic Hammerstein Ballroom at the Manhattan Center will host four electrifying days of competition, as global giants and rising stars fight to claim the title of 2025 off-season champions.
This year, Red Bull Home Ground will feature a stacked lineup of elite contenders. Returning champions T1 are ready to defend their crown, joined by two-time VCT Global Event winners Fnatic and fan-favourites G2 Esports, Sentinels, and ZETA DIVISION. Joining these giants will be the two top teams who earn their place through the Play-In Stage and an additional team to be revealed – a gauntlet of global qualifiers open to all in India, USA, Spain, Turkey, Chile, Egypt, Belgium, Germany, South Africa, Netherlands, Japan, and EMEA qualifiers, giving players around the world the chance to earn a spot to go against the best-of-the-best on the main stage. The final main stage slot will be revealed at a later date.
For the first time, the Red Bull Home Ground World Final will be hosted in the United States, taking place at the legendary Hammerstein Ballroom in Manhattan. Known for its grand Beaux-Arts architecture and storied history hosting icons like The Grateful Dead and Guns Nâ Roses, the venue offers a perfect blend of classic New York legacy and modern spectacle for this high-stakes tournament. The action kicks off on November 13-14, with both days dedicated exclusively to the Play-in stage and the opening stages of the competition. For fans eager to experience the action live, tickets for the public main stage event on November 15-16 are available for purchase via Ticketmaster.
At last yearâs Red Bull Home Ground in Berlin, fans were treated to an unforgettable grand final as T1 stormed to victory over Cloud9, clinching the championship title with a dominant 3-1 series. With every edition, Red Bull Home Ground has elevated the VALORANT off-season calendar, known for its fast-paced format, jaw-dropping plays, and international flair. Red Bull Home Ground continues to be a staple tournament for pro teams looking to compete against the best competition and for fans ready to witness thrilling match-ups.
eSports
TEAM VITALITY WINS THE BLAST.TV AUSTIN MAJOR 2025, WELCOMING THE ERA OF TEAM VITALITY

Today, leading esports club Team Vitality has been crowned champions of the BLAST.tv Austin Major 2025, held at the iconic Moody Center in Austin, Texas. The Most Valuable Player (MVP), Mathieu âZywOoâ Herbaut, led the charge as the Bees stormed to yet another title, delivering several standout performances throughout the tournament, particularly in the Grand Final against The MongolZ.
In just a few months, Team Vitality has become one of the most dominant rosters in the history of the game, laying the groundwork for a golden era for both the organisation and the wider French esports scene. Every tournament becomes a fresh display of strength, and every victory writes a new chapter in the CS2 history books.
UNDOUBTEDLY THE BEST
The powerhouse lineup of Dan âapEXâ Madesclaire, Mathieu âZywOoâ Herbaut, Shahar âflameZâ Shushan, William âmeziiâ Merriman, and Robin âropzâ Kool delivered another masterclass in CS2, defeating several top-tier teams, including NAVI and MOUZ.
Team Vitalityâs incredible 30-game unbeaten run was ended by Brazilian side Legacy in Round 1; however, the Beesâ hopes were not diminished, as the team bounced back to claim a 13-6 victory over Nemiga in Round 2. This result was followed up by a dominant 13-2 display against 3DMAX in Round 3. The icing on the cake that sealed their spot in the playoffs was a convincing 2-0 win over Virtus.pro.
The Quarterfinals saw Team Vitality face off against NAVI. Despite both maps being closely contested, Team Vitalityâs composure saw them through to a 2-0 victory, which was capped off by a clutch final-round performance from mezii to secure their place in the Semifinals. There, they faced against MOUZ in a classic rematch of the IEM Dallas 2025 Grand Final. Map 1 (Mirage) saw Team Vitality take a strong 13-8 win on MOUZâs own map pick. After a tricky game on Inferno, where MOUZ struck back, the series was tied at 1-1. However, on the decider map, Train, the Bees crushed MOUZ, closing out the series with a 2-1 win and sailing to the Grand Final.
The Grand Final against The MongolZ was just as action-packed as the Semifinals. After a shaky start on Mirage, where they fell 5-13, the Bees struck back and secured a dominant 13-4 victory on Dust II. With everything on the line, the squad headed into Inferno – a classic Major finals map – to decide who would take the Austin Major crown. Despite Inferno being Team Vitalityâs kryptonite throughout this Major, they pulled off a stunning 13-6 victory, dominating the CT side in the first half and carrying that momentum through to close the series out and secure the title.
This was Team Vitality’s second appearance in a Major final, following the historic victory in Paris in 2023. By winning in Austin, the Bees join an elite group of clubs as the fourth team in history to have won at least two Majors, alongside Astralis, Fnatic, and NAVI.
âTwo years after our first Major win in Paris, weâre incredibly proud to experience this immense joy once again with this golden team. This victory crowns a historic start to the year, during which we’ve already claimed some of the biggest titles, including the ESL Grand Slam. Winning this Major was a key objective, a title that firmly places Team Vitality among the greatest clubs in Counter-Strike history. This team is the best in the world, without question. We are living in the Vitality era, and every other team is living in it too,” said Fabien âNeoâ Devide, President and co-founder of Team Vitality.
âThis latest title is a testament to our ability to build a long-term project rooted in excellence, one that blends talent and execution. Winning a second Major in just two years is not only a milestone in esports history, but also a powerful signal to the entire industry that French esports has reached the next level. This success is the result of collective strength, from our players and staff, to the unwavering support of our partners who share in this ambition. Together, weâve achieved an unprecedented milestone,â said Nicolas Maurer, CEO and co-founder of Team Vitality.
WELCOME TO THE VITALITY ERA OF COUNTERâSTRIKE
With this win, Team Vitality has claimed its seventh consecutive title of the year, extending a historic run and asserting its dominance at a prestigious event (the first Major to host 32 teams). Amid fierce competition and high-stakes matches, this trophy marks a defining chapter in Team Vitalityâs golden history.
Dan âapEXâ Madesclaire and Mathieu âZywOoâ Herbaut, who have been part of the Counter-Strike division since its inception in 2018, have now secured their second Major title in Team Vitality colours following their triumph in Paris in 2023, a feat that cements their status as true icons of global esports.
ZywOo also becomes the third player in history to win two Major MVP titles, and at just 24 years old, earns his 27th career MVP title. Meanwhile, apEX wins his third Major as an In-Game Leader, once again displaying his leadership skills and his key role in the club’s successes.
Robin âropzâ Kool, whose arrival earlier this year marked a turning point in the teamâs journey, has now claimed the second Major title of his career. His exceptional impact has been instrumental in elevating the team to new heights. For William âmeziiâ Merriman and Shahar âflameZâ Shushan, this marks their first-ever Major win, the pinnacle of competitive success in Counter-Strike, and a fitting reward for their steadfast dedication and standout performances in the tournamentâs most intense moments.
THE VITALITY UNIVERSITY JERSEY 2025 COLLECTOR’S SHIRT – NOW ON SALE
To celebrate this victory, Team Vitality has unveiled a collector’s edition of its Vitality University Jersey 2025. This special edition features a second star above the bee logo, in recognition of the club’s two Major Championship wins (Paris and Austin), as well as a unique graphic on the back of the jersey. With its iconic bee-yellow colour and oversized design, this jersey is inspired by the timelessness of United States university fashion.
The Vitality University Jersey 2025 â Austin Major Champions is available now on the official store at the price of âŹ89.99.
eSports
Esportes Gaming Brasil certified as Great Place To WorkÂź

 Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, has been certified as a Great Place To WorkÂź. The recognition â a global reference in people management and organizational climate â highlights the companyâs efforts in promoting a positive environment, with development, well-being and inclusion initiatives aligned with the needs of its approximately 600 employees.
The GPTW survey assesses employee perceptions across five pillars â credibility, respect, impartiality, pride and camaraderie. For Sophia Serak, Director of People, participating in the assessment was essential to identify strengths and opportunities for improvement. âWe want to be more than a workplace: weâve created a framework for everyone to develop and feel valued. The certificate proves we are on the right path and motivates us to evolve furtherâ, says the executive.
More than just a welcoming environment, Grupo Esportes Gaming Brasil has built a space where everyone has the freedom to be themselves, clarity about where they can go, and real support to grow. An environment where values such as trust, listening, and collaboration are at the heart of decisions â from the selection process to the choice of leaders.
In 2024, the group accelerated its mission to strengthen leadership, with training, assessments linked to values and programs offering regular management training. More than 60 leaders participated in development paths and initiatives such as âImpulso EGBâ â an educational incentive program that subsidizes technical courses and specializations for employees.
Trust is the foundation of Esportes Gaming Brasil’s culture. It manifests itself in small gestures, spontaneous feedback, the freedom to propose new ideas and the construction of real bonds between people. The company invests in inclusive communication, active listening and collective actions that strengthen the sense of belonging â such as themed parties, recognition rituals and direct chats with leadership.
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