Gaming

tvScientific Launches CTV Performance Advertising Solution for Games

Published

3 years ago

April 14, 2022

tvScientific Launches CTV Performance Advertising Solution for Games

tvScientific, the first performance advertising platform built for the connected TV (CTV), announced today the launch of the company’s CTV performance advertising solution for the games industry. By making tvScientific’s sophisticated buying, measurement and attribution solutions available to game publishers and developers, the company’s CTV ad platform combines the reach and engagement of television advertising with the performance, trackability and cost effectiveness of digital marketing. The platform has already driven more than 1 million game installs during beta testing, at an average Cost Per Install (CPI) rate of $1.90 and an average Day-7 Return On Ad Spend (ROAS) of 1.25X.

tvScientific provides access to premium CTV inventory directly from the source and bypasses unnecessary technology layers to deliver the highest value to game marketers. tvScientific reaches 95% of advertising-based video on demand (AVOD) streaming apps with direct deals, providing unique access to curated inventory at massive scale. Through tvScientific’s proprietary, patent-pending CTV attribution platform, game publishers can now match CTV ad exposure to site visitations and outcomes through a direct 1:1 deterministic ID match, without relying on extrapolations from small panels or samples.

The end result is highly targeted app install ads that can be optimized through tvScientific’s proprietary automatic optimization technology to help game publishers achieve their user acquisition goals, all while giving advertisers radical transparency and complete control over their data, including access to log-level events, so that their data science teams can connect the dots between ad exposure and game activations. tvScientific offers fully managed services but also makes its technology available as a self-serve platform so marketers can bring performance TV buying in-house at any time.

The company worked with 15 inaugural game developers partners to develop the platform, including AppLovin, Big Fish Games, Rec Room, Wildlife Studios, and others. In beta testing, the platform’s volume of installs grew more than 80% month-over-month for three months and delivered a ROAS that was on par with if not better than the advertisers’ results on social media and search marketing channels.

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“We have always wanted to advertise to television audiences because it gives us tremendous reach and allows us to drive brand affinity for our games, but until now we’ve had a difficult time quantifying the effectiveness of the channel,” said Jerome Turnbull, VP, Growth of AppLovin. “tvScientific gives us the ability to run our video ads across some of the best CTV inventory, while measuring performance and optimizing our campaigns in the same way we optimize in-app, social, or search campaigns.”

“We believe that CTV advertising represents the next frontier for game marketing,” said Kent Wakeford, co-founder of tvScientific and former COO of Kabam. “We set out to take all of the guesswork and complexity out of CTV advertising by providing an extremely simple — yet incredibly powerful — platform that lets game marketers reach television audiences with precision and efficiency. As a result, we have transformed TV into a scalable marketing channel that delivers clear, measurable ROI to support the user acquisition goals of game marketers everywhere.”

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SPGA Announces Social Sweeps Game Sector Video Briefing

Published

1 month ago

October 9, 2024

Adrienn Sarkany

The Social and Promotional Gaming Association (SPGA) has released a video briefing designed to provide insight and information on the social sweeps gaming model. This briefing is designed to address the growing attention and interest in how the social casino with sweepstakes prizing functions and why millions of players across America enjoy this safe and legal form of entertainment.

This inaugural SPGA briefing features insights from Matt Kaufman, Managing Director, Digital & Interactive Gaming at Eilers & Krejcik Gaming, and Jon Kaplowitz, CEO and Co-Founder of Clubs Poker. The discussion is moderated by prominent sports betting industry founder and investor Chris Grove.

eSports

CS2 Intel Extreme Masters Rio 2024 SuperComputer: NaVi to bounce back after Blast Fall Final loss

Published

1 month ago

October 7, 2024

Adrienn Sarkany

Final: Natus Vincere (36.5%) to beat Team Vitality (28.1%)

Semifinal 1: Natus Vincere (52.6%) to beat MOUZ (16.3%)

Semifinal 2: Team Vitality (47.7%) to beat G2 Esports (18.7%)

Quarterfinal 1: G2 Esports (39.8%) to beat FaZe Clan (32.8%)

Quarterfinal 2: MOUZ (35.9%) to beat Eternal Fire (24.7%)

Group stage:

Natus Vincere – 48.7% to finish 1st; 17.0% to finish 2nd; 84.1% to make playoffs
Team Vitality – 40.8% to finish 1st; 17.4% to finish 2nd; 77.7% to make playoffs
G2 Esports – 19.3% to finish 1st; 20.4% to finish 2nd; 56.7% to make playoffs
MOUZ – 14.5% to finish 1st; 21.8% to finish 2nd; 53.0% to make playoffs
FaZe Clan – 13.9% to finish 1st; 21.0% to finish 2nd; 50.2% to make playoffs
Eternal Flame – 40.7% to finish 1st; 16.2% to finish 2nd; 40.7% to make playoffs
Liquid – 16.3% to finish 7-8th; 35.7% to make playoffs
Virtus.pro – 15.4% to finish 7-8th; 29.9% to make playoffs
Astralis – 28.9% to finish 9-12th; 31.5% to make playoffs
The MongolZ – 32.7% to finish 9-12th; 25.4% to make playoffs
Complexity – 34.3% to finish 9-12th; 21.2% to make playoffs
Heroic – 26.8% to finish 9-12th; 23.5% to make playoffs
paiN – 36.5% to finish 13-16th; 21.0% to make playoffs
FURIA – 36.4% to finish 13-16th; 20.9% to make playoffs
9z – 44.7% to finish 13-16th; 14.6% to make playoffs
Imperial – 49.1% to finish 13-16th; 13.9% to make playoffs

It has been quite the run for NaVi despite their loss with back to back grand finals in recent weeks but CSDB.gg’s predictive model suggests there will be no let up for the Ukrainian esports organisation.

G2 will also be looking to build more momentum in preparation for Majors season with NiKo on a quest to finally get over the line this year to win his first major title. Hopefully Rio won’t have to see a repeat of his reaction in the semifinals at BLAST Premier Fall Final 2024 where he punched a hole in a table after losing out to Team Vitality in a key moment.

However, the hosts of Intel Extreme Masters Rio 2024 may want to lockdown any nearby furniture and reinforce their desks if G2 are set for disappointment at the semifinals stage as predicted by the CSDB.gg SuperComputer.

A victory in Rio could be even more consequential for how the end of the year shapes up for the leading teams on the circuit. The Valve Global rankings have both teams close at the very top (NaVi at 1988 and G2 at 1953) meaning a win for either team could hand them a key advantage when it comes to who enters the Majors as top seed.

Back-to-back wins in T1 events for G2, should they prosper in Rio, would set the Berlin-based team on an incredible trajectory going into the winter months.

Meanwhile, Brazilian hopes for glory look slight according to the CSDB.gg SuperComputer with FURIA, the team co-owned by Neymar, having only been given a 20.9% chance of even making the playoffs.

They are the leading contenders to make an impact for the home crowd but there are other teams flying the flag for Brazil with paiN and Imperial also set to give it their best to give local fans something to cheer on.

In terms of forecasted matchups of note, G2 and FaZe Clan could offer up a fascinating encounter in the quarterfinals should both teams qualify, with each organisation rated as having a strong chance of making the semis with little to separate them should they meet.

How was the CSDB.gg CS2 Tournament SuperComputer created?

The CSDB.gg CS2 Tournament SuperComputer is a predictive model created using world ranking points, team quality ratings and performance trends. An element of randomness is also included in the model to avoid the best teams and players always winning, to reflect the fact that upsets can happen.

Every tournament is simulated 1,000 times with the results aggregated into a percentage rating of the chances teams or players have to achieve the predicted result.

Gaming

NASCAR launches persistent world on Roblox where players can become racing tycoons

Published

4 months ago

July 18, 2024

Peter Tolan

NASCAR is once again taking the virtual racing world by storm, this time with the launch of “NASCAR Tycoon” on Roblox created by Dubit.

Building on the success of its previous “NASCAR Speed Hub,” this new experience promises to deliver an even more immersive and interactive NASCAR world.

Developed in partnership with the renowned metaverse studio Dubit, “NASCAR Tycoon” allows players to dive deep into the management and racing aspects of NASCAR, offering a unique blend of strategy and high-speed thrills in a distinctly Roblox-native way.

Players will have the opportunity to jump in the driver’s seat of cars styled after NASCAR’s Next Gen Cup Series vehicles, competing against each other and managing teams in thrilling races. Earning fame and fortune as they build their virtual tycoon, players can make passive income while they play. As players progress in “NASCAR Tycoon,” they will unlock exclusive perks such as building their own NASCAR racing teams, expanding their garages, collecting new cars, accessing customizations and attracting sponsors.

The launch comes hot on the heels of recent Fortnite activations and follows the debut of NASCAR in Jailbreak and NASCAR Speed Hub last year – a virtual environment built by Dubit, for players to race around tracks linked to real-world races.

“We’re thrilled to launch ‘NASCAR Tycoon’ on Roblox, developed in partnership with Dubit, marking a key milestone in our ongoing efforts to authentically engage with the Roblox community,” said Nick Rend, VP of Interactive and Emerging Platforms at NASCAR. “This initiative is about more than reaching new audiences; it’s about deepening our connection on a platform where we see tremendous potential. By blending the excitement of NASCAR with the interactive and dynamic environment of Roblox, we’re enhancing traditional fandom in ways that are engaging, fun, and distinctly forward-looking.”

With over 300 million monthly active users, Roblox is ripe with opportunities for sporting organisations like NASCAR and offers a chance to engage with audiences in an immersive and interactive environment.

Andrew Douthwaite, Chief Commercial Officer at Dubit, shares his excitement: “We’re thrilled to bring the next phase of NASCAR to life on Roblox, building on the success of previous activations. NASCAR Tycoon allows Roblox players to experience the excitement of NASCAR racing like never before, blending the strategic elements of team management with the adrenaline-pumping action on the track. It has been a true joy working with such a forward-thinking, iconic sports brand in NASCAR, and we look forward to continuing to push the boundaries together”

Dubit has created Roblox activations, virtual merchandise ranges and experiences for global brands including Unilever, Samsung, Reckitt, Kraft, H&M and adidas.

“NASCAR Tycoon” is now available on Roblox.