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Yolo Investments backs Enteractive for next stage of global expansion

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Enteractive granted Pennsylvania licence

 

Investment from venture capital firm will help Enteractive grow in key US, LatAm and Asian markets.
Venture capital firm Yolo Investments has completed an equity investment in iGaming retention and reactivation leader Enteractive. The total investment amounts to several million euros for a non-controlling interest equity stake. The purpose of the funding is to further boost Enteractive’s pace and capability to scale globally.
Yolo Investments was founded by entrepreneur Tim Heath to draw upon his experience across the gaming, fintech and blockchain spaces. Yolo Investment’s mission is to leverage its expertise and network to supercharge the development of high growth companies.

“We’re super excited about Yolo Investments joining the Enteractive family. Tim and his team have done a great job in challenging conventional thinking and pushing the industry forward with new ideas and a good portion of enthusiasm. We believe that we can further accelerate our already strong growth with their added knowledge and strong network.” said Mikael Hansson, Founder & CEO of Enteractive.

Tim Heath, GP of Yolo Investments, added: “We love businesses which find creative ways to add value for their partners, and that’s why Enteractive is such a natural fit for the Yolo Investments network. Retention and reactivation are challenges facing many of the companies we’ve already invested in, and we see significant opportunities to build synergies and help Enteractive develop into a global industry leader across many more markets.”

Enteractive is the industry leader in player reactivation, driving innovation through custom-made tech, powered by personal human interaction. As a partner to iGaming operators around the world, Enteractive increases retention and player loyalty through engagement with players in one-to-one conversations.

International News

Aruze Gaming Global Appoints Betty Zhao as SVP of International Operations

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Aruze Gaming Global, operating under Empire Technological Group, a prominent supplier in the gaming sector, has appointed Betty Zhao as its new Senior Vice President of International Operations.

Formerly the Chief Operating Officer at LT Game since 2007, Betty Zhao demonstrated a unique blend of strategic vision and operational excellence in overseeing LT Game’s operations, including marketing, sales, product development, and casino operations. As a key figure in building LT Game into a major gaming supplier in Macau, Betty played a crucial role in its development. Prior to LT Game, she served as a Product Specialist at Johnson & Johnson Medical.

Kelcey Allison, Global Chief Operating Officer, said: “We are thrilled to welcome Betty. Her proven track record and history of accomplishments will play a pivotal role in executing Aruze Gaming Global’s International strategic plan. Betty’s focus will be to establish Aruze Gaming Global’s international segment as the premier provider of electronic gaming machines throughout the global gaming industry.”

Betty Zhao said: “I am truly honored to be part of Aruze Gaming Global. It is an exhilarating time in the gaming industry, and I look forward to contributing to the team that will shape its future worldwide.”

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International News

7777 Gaming Extends NetBet Deal in MGA Markets and Mexico

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7777 gaming has expanded a collaboration with NetBet to secure growth across .com markets, in addition to expanding across the Mexican online gaming space.

Following an initial alliance focused toward the Romanian region earlier in the year, the iGaming supplier’s latest venture concerns Malta Gaming Authority covered regions as well as the aforementioned Latin American region.

Under the jurisdiction of the Malta Gaming Authority (MGA), this collaboration brings more than 40 of 7777 gaming’s certified games to NetBet.com, promising an unparalleled gaming experience for players in the region. The Mexican audience can now enjoy the unique and innovative content of 7777 gaming on NetBet.mx, with over 80 games available for this jurisdiction.

NetBet, a well-established and reputable online operator, has expanded its portfolio by integrating 7777 gaming’s diverse range of casino games.

Elena Shaterova, CCO at 7777 gaming, said: “We are thrilled to go live with NetBet in their operations under the MGA jurisdiction and in Mexico, further expanding our reach with this world-class operator. This partnership strengthens our commitment to providing top-tier gaming experiences to players worldwide. After commencing our collaboration with NetBet in Romania earlier this year, we are confident the players will be delighted by the quality and variety of our offerings in the MGA jurisdiction and the Mexican market as well.”

The MGA jurisdiction ensures that players can enjoy a secure and fair gaming environment while exploring a wide selection of 7777 gaming’s popular titles, such as Club Mr. Luck, Cash 100, Zeus, Sea of Treasure, and much more.

With this expansion into MGA jurisdiction and Mexico, 7777 gaming continues to strengthen its position as a leading provider of online casino games on a global scale, promising even more thrilling gaming experiences for players worldwide.

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Zynga’s Socialpoint Studio Launches Top Troops Worldwide

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Zynga’s Socialpoint Studio Launches Top Troops Worldwide

 

Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software, announced that its studio, Socialpoint, launched Top Troops, a new mobile game that blends mobile strategy, RPG, and merge mechanics to create a thrilling medieval fantasy adventure of combat and conquest.

Top Troops transports players into the colorful Kingdom of King’s Bay as two feuding brothers lead their squads into colossal battles of good versus evil. Players are challenged to merge and battle their way to victory, utilizing endless combinations of strategies to create powerful squad-based armies. Each unit type, from Ninja Moles to Imperial Elves, can be leveled-up and combined strategically to create the perfect army for any challenge. Every choice that players make will determine the fate of their conquests.

“Top Troops is a bold new step into the merge-and-battle genre that combines the best of both worlds with strategic gameplay,” said Akshay Bharadwaj, Head of Socialpoint. “We invite players to unleash their inner commander by building powerful empires and leading assassins, necromancer rats, and mermen into combat. With its innovative gameplay and colorful universe, Top Troops is sure to appeal to fans who want the fun and excitement of tactical conquests.”

“From the early days of our collaboration with Socialpoint to today’s launch, we are thrilled to finally bring Top Troops to life,” said Yaron Leyvand, Executive Vice President of Games at Zynga. “Top Troops is Socialpoint’s first worldwide launch under the Zynga label following our 2022 combination with Take-Two Interactive. Combining Zynga’s expertise and resources with Socialpoint’s success in mobile development and live operations, Top Troops will help to usher in a new phase of growth for our partner studio. This is just the beginning of what’s possible when you bring together the best minds from both teams to create a dynamic and vibrant game.”

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