Playmaker Capital Inc., the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, is pleased to announce that it has hired Adam Seaborn as its new Head of Partnerships for North America. Mr. Seaborn will lead Playmaker’s current and prospective partnerships with corporate advertisers and agencies across North America, and his efforts will create expanded opportunities for direct campaign deals with leading brands across the region.
Mr. Seaborn brings to this role a deep understanding of the North American sports media industry. Most recently, Mr. Seaborn served as Director, Sales and Media Operations at Kingstar Media, Canada’s leading performance marketing agency with a focus on media buying and strategy for direct-to-consumer brands across North America. While at Kingstar Media, Mr. Seaborn led business development initiatives as well as numerous brand launches across both linear and connected television, podcasts, and digital web properties.
Prior to Kingstar Media, Mr. Seaborn held progressively senior roles in multi-platform media sales at Bell Media, the largest media company in Canada. In addition to Mr. Seaborn’s sales and partnerships experience in the North American media industry, he is also a trusted source on the emerging sports betting industry, an important vertical for Playmaker as it looks to continue to increase affiliate revenue opportunities with leading sports betting operators. Mr. Seaborn has been featured in The Globe and Mail, Toronto Star, and The Athletic on the changing sports media and betting landscape.
In his new role, Mr. Seaborn will lead the integrated sales efforts for Playmaker’s multi-channel portfolio of digital sports media assets in North America including Yardbarker.com, Morning Bark, Bolavip US, Daily Faceoff and The Nation Network’s portfolio of team community sites such as Oilersnation. Playmaker’s US and Canadian focused assets generate more than 25M monthly web sessions, reach more than 370K subscribers via a curated daily email newsletter, and operate a podcast network that attracts more than 550K monthly streams.
As Playmaker continues to grow its North American presence, Mr. Seaborn will play an instrumental role in connecting leading brands to Playmaker’s highly engaged audience of sports fans across the US and Canada.
“Playmaker is a family comprised of the best people”, said Jordan Gnat, Playmaker CEO. “Adam brings a level of passion to the work he does and the subject of sports that is very authentic and engaging. He is not just connected in the media industry, he is part of the media industry and we are excited to have him bring that expertise, passion, and enthusiasm to our team.”
