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PLAYMAKER CAPITAL INC. HIRES HEAD OF PARTNERSHIPS FOR NORTH AMERICA

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PLAYMAKER CAPITAL INC. HIRES HEAD OF PARTNERSHIPS FOR NORTH AMERICA

 

Playmaker Capital Inc., the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, is pleased to announce that it has hired Adam Seaborn as its new Head of Partnerships for North America. Mr. Seaborn will lead Playmaker’s current and prospective partnerships with corporate advertisers and agencies across North America, and his efforts will create expanded opportunities for direct campaign deals with leading brands across the region.

Mr. Seaborn brings to this role a deep understanding of the North American sports media industry. Most recently, Mr. Seaborn served as Director, Sales and Media Operations at Kingstar Media, Canada’s leading performance marketing agency with a focus on media buying and strategy for direct-to-consumer brands across North America. While at Kingstar Media, Mr. Seaborn led business development initiatives as well as numerous brand launches across both linear and connected television, podcasts, and digital web properties.

Prior to Kingstar Media, Mr. Seaborn held progressively senior roles in multi-platform media sales at Bell Media, the largest media company in Canada. In addition to Mr. Seaborn’s sales and partnerships experience in the North American media industry, he is also a trusted source on the emerging sports betting industry, an important vertical for Playmaker as it looks to continue to increase affiliate revenue opportunities with leading sports betting operators. Mr. Seaborn has been featured in The Globe and Mail, Toronto Star, and The Athletic on the changing sports media and betting landscape.

In his new role, Mr. Seaborn will lead the integrated sales efforts for Playmaker’s multi-channel portfolio of digital sports media assets in North America including Yardbarker.com, Morning Bark, Bolavip US, Daily Faceoff and The Nation Network’s portfolio of team community sites such as Oilersnation. Playmaker’s US and Canadian focused assets generate more than 25M monthly web sessions, reach more than 370K subscribers via a curated daily email newsletter, and operate a podcast network that attracts more than 550K monthly streams.

As Playmaker continues to grow its North American presence, Mr. Seaborn will play an instrumental role in connecting leading brands to Playmaker’s highly engaged audience of sports fans across the US and Canada.

Playmaker is a family comprised of the best people”, said Jordan Gnat, Playmaker CEO. “Adam brings a level of passion to the work he does and the subject of sports that is very authentic and engaging. He is not just connected in the media industry, he is part of the media industry and we are excited to have him bring that expertise, passion, and enthusiasm to our team.”

Industry News

Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations

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Gaming and Leisure Properties Inc. announced that Carlo Santarelli has been appointed Senior Vice President, Corporate Strategy and Investor Relations, a new position at the Company. Mr. Santarelli will begin his new position on August 18, 2025 and will report to GLPI President and Chief Operating Officer, Brandon Moore.

Mr. Santarelli brings over 25 years of Wall Street experience in Equity Research and Investment Banking to his new role and joins the Company from Deutsche Bank where he was Managing Director of Gaming & Lodging Equity Research. Prior to Deutsche Bank, Mr. Santarelli held similar positions at Bear Stearns, JP Morgan and Wells Fargo. He consistently ranked highly in Institutional Investor and other sell-side analyst research polls as a thought leader in the space, providing unique perspectives on industry events and trends with his data-driven approach and stock picking talent. Carlo Santarelli graduated from the University of Pennsylvania with a B.A. in Economics in 2000.

Peter Carlino, Chairman and Chief Executive Officer of GLPI, said: “We’ve known and respected Carlo’s research work on the gaming, lodging and gaming REIT sectors for many years. Carlo brings to GLPI an in-depth knowledge of the industry and its participants, having experienced GLPI’s original formation of the gaming triple-net-REIT structure from a research analyst and capital markets perspective. We value his deep network of contacts among institutional investors, sell-side analysts and a wide range of gaming industry operators and we look forward to the value of his contributions.”

In his new role, Mr. Santarelli will work with Mr. Carlino and GLPI’s senior management to develop and evaluate growth opportunities and strategic relationships, and will oversee investor relations interactions.

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VIP Play Announces Departure of Chief Financial Officer

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VIP Play, a technology-driven leader in interactive consumer engagement, announced that Jim Mackey, the Company’s Chief Financial Officer, will step down from his role, effective August 8, 2025.

The Company has initiated a transition process and is in the process of identifying a successor. Mackey will assist in an orderly transition over the coming weeks.

“We thank Jim for his contributions to the Company, particularly during a transformative period for our business. We remain focused on executing our strategic priorities, including financial visibility, operating efficiency, and delivering value to our stakeholders,” said Les Ottolenghi, CEO of VIP Play.

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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

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BETBY LAUNCHES COMPREHENSIVE REPORT ON PERU’S REGULATED GAMBLING MARKET

 

BETBY, the premium supplier of cutting-edge sportsbook solutions, has published a detailed report titled “The Peruvian Breakthrough: A Market Ready for Takeoff”, offering a thorough analysis of the country’s newly regulated iGaming industry.

Following the implementation of Peru’s online gambling framework in 2024, this report explores the legislative transformation, market growth trends, and consumer behavior shaping one of Latin America’s most promising emerging markets.

The report covers several key aspects, including:

Evolution of Peru’s gambling legislation and its impact on market structure and operator licensing;
Market performance analysis, including land-based vs. online growth and mobile channel adoption;
Economic indicators, such as GDP contribution, per capita GGR, and projected market size through 2030;
Player profiles and betting behavior, with insights into frequency, motivations, and engagement across age and gender groups;
Digital readiness, including mobile usage, internet speeds, and device preferences;
Competitive landscape, with a breakdown of leading operators and changes in market share.

🔗 DOWNLOAD the report to discover strategic insights and unlock growth opportunities in Peru’s regulated gambling ecosystem.

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