Gaming
Apple’s privacy changes dramatically impacted mobile game advertising (US and UK survey)
Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth FullStack, a platform offering custom business intelligence for mobile advertisers, today announced their revelatory research findings about the state of mobile marketing, in light of the seismic privacy-first changes implemented by Apple in 2021.
55% of respondents believed mobile marketing to be more difficult in 2021 than in the previous year, according to the survey of 302 respondents with responsibility for advertising budgets at mobile game and app developers in the UK and USA. Around two in five (39%) said they’d lost revenue due to Apple’s changes to its identifier for advertisers (IDFA), with 75% of these feeling it put the future of their business at risk.
The launch of iOS 14.5 in April 2021 saw the removal of user-level and device-level data for users who opt out of sharing it and pushed the industry towards Apple’s new SKAdNetwork framework for attribution on iOS. Designed as a more privacy-focused approach to campaign measurement, SKAdnetwork made it extremely challenging for mobile marketers to track real-time performance and campaign delivery.
Other key research findings include:
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Almost all (91%) of advertisers were already using SKAdNetwork data for attribution, although only 58% rated the performance of those campaigns as good or better
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59% of respondents increased their spend on Android and decreased their spend on iOS, with only 27% shifting budgets in the opposite direction
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84% expressed concern that Android would implement similar changes in 2022 to those introduced by Apple in 2021
Christopher Farm, CEO and Co-Founder of Tenjin, commented:
“2021 was a difficult year for mobile marketers. The introduction of app tracking transparency on iOS accelerated the trend of budgetary shift from iOS to Android and, while the launch of iOS15 in September 2021 was better news for advertisers as it gave them direct access to all SKAdNetwork data, it’s clear that they are still getting to grips with how to use it effectively.â€
He added:
“While almost everyone we spoke to was worried Android would follow Apple’s lead, there are positive signs that, although Google’s Privacy Sandbox has been expanded to mobile, Android will offer some respite by taking a more gradual approach. However, the privacy-first direction of travel is set and, with more work to do to adjust to changes on iOS, marketers must continue to adapt.â€
The research fieldwork took place with 302 companies with no known affiliation to Tenjin or Growth FullStack between 17th and 26th January 2022, and was conducted by Atomik Research, an independent creative market research agency that employs MRS-certified researchers and abides to MRS code. The full findings of the research will be published as an industry whitepaper in May 2022.
Gaming
10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)
Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.
Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.
Recognizing Early Signs
“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,†Marin explains. The following signs can help parents identify if their child might be developing an addiction:
Exhaustion and Irritability
Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.
Gaming ObsessionÂ
If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.
Decline in Academic Performance and Lost Interests
A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.
Emotional Volatility
Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.
Physical Strain
Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.
Neglecting Basic NeedsÂ
If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.
Creating a Supportive Environment
While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.
Teamwork and Setting Boundaries
“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,†Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.
Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.
Open Communication
Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.
Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.â€
Gaming
SPGA Announces Social Sweeps Game Sector Video Briefing
eSports
CS2 Intel Extreme Masters Rio 2024 SuperComputer: NaVi to bounce back after Blast Fall Final loss
Final: Natus Vincere (36.5%) to beat Team Vitality (28.1%)
Semifinal 1: Natus Vincere (52.6%) to beat MOUZ (16.3%)
Semifinal 2: Team Vitality (47.7%) to beat G2 Esports (18.7%)
Quarterfinal 1: G2 Esports (39.8%) to beat FaZe Clan (32.8%)
Quarterfinal 2: MOUZ (35.9%) to beat Eternal Fire (24.7%)
Group stage:Â
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Natus Vincere –Â 48.7% to finish 1st; 17.0% to finish 2nd; 84.1% to make playoffs
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Team Vitality –Â 40.8% to finish 1st; 17.4% to finish 2nd; 77.7% to make playoffs
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G2 Esports –Â 19.3% to finish 1st; 20.4% to finish 2nd; 56.7% to make playoffs
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MOUZ –Â 14.5% to finish 1st; 21.8% to finish 2nd; 53.0% to make playoffs
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FaZe Clan –Â 13.9% to finish 1st; 21.0% to finish 2nd; 50.2% to make playoffs
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Eternal Flame – 40.7% to finish 1st; 16.2% to finish 2nd; 40.7% to make playoffs
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Liquid –Â 16.3% to finish 7-8th; 35.7% to make playoffs
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Virtus.pro – 15.4% to finish 7-8th; 29.9% to make playoffs
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Astralis –Â 28.9% to finish 9-12th; 31.5% to make playoffs
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The MongolZ –Â 32.7% to finish 9-12th; 25.4% to make playoffs
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Complexity –Â 34.3% to finish 9-12th; 21.2% to make playoffs
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Heroic –Â 26.8% to finish 9-12th; 23.5% to make playoffs
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paiN –Â 36.5% to finish 13-16th; 21.0% to make playoffs
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FURIA –Â 36.4% to finish 13-16th; 20.9% to make playoffs
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9z –Â 44.7% to finish 13-16th; 14.6% to make playoffs
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Imperial – 49.1% to finish 13-16th; 13.9% to make playoffs
It has been quite the run for NaVi despite their loss with back to back grand finals in recent weeks but CSDB.gg’s predictive model suggests there will be no let up for the Ukrainian esports organisation.
G2 will also be looking to build more momentum in preparation for Majors season with NiKo on a quest to finally get over the line this year to win his first major title. Hopefully Rio won’t have to see a repeat of his reaction in the semifinals at BLAST Premier Fall Final 2024 where he punched a hole in a table after losing out to Team Vitality in a key moment.
However, the hosts of Intel Extreme Masters Rio 2024 may want to lockdown any nearby furniture and reinforce their desks if G2 are set for disappointment at the semifinals stage as predicted by the CSDB.gg SuperComputer.
A victory in Rio could be even more consequential for how the end of the year shapes up for the leading teams on the circuit. The Valve Global rankings have both teams close at the very top (NaVi at 1988 and G2 at 1953) meaning a win for either team could hand them a key advantage when it comes to who enters the Majors as top seed.Â
Back-to-back wins in T1 events for G2, should they prosper in Rio, would set the Berlin-based team on an incredible trajectory going into the winter months.
Meanwhile, Brazilian hopes for glory look slight according to the CSDB.gg SuperComputer with FURIA, the team co-owned by Neymar, having only been given a 20.9% chance of even making the playoffs.Â
They are the leading contenders to make an impact for the home crowd but there are other teams flying the flag for Brazil with paiN and Imperial also set to give it their best to give local fans something to cheer on.
In terms of forecasted matchups of note, G2 and FaZe Clan could offer up a fascinating encounter in the quarterfinals should both teams qualify, with each organisation rated as having a strong chance of making the semis with little to separate them should they meet.
How was the CSDB.gg CS2 Tournament SuperComputer created?
The CSDB.gg CS2 Tournament SuperComputer is a predictive model created using world ranking points, team quality ratings and performance trends. An element of randomness is also included in the model to avoid the best teams and players always winning, to reflect the fact that upsets can happen.
Every tournament is simulated 1,000 times with the results aggregated into a percentage rating of the chances teams or players have to achieve the predicted result.
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