Latin America
ZITRO SHINES IN ARGENTINA WITH ITS ZITRO EXPERIENCE AND ZITRO UNIVERSITY EVENTS

Zitro has held its Zitro Experience and Zitro University events on March 29-30 in Buenos Aires, Argentina, within the framework of SAGSE. This annual event, which has already become a benchmark for the gaming industry in Latin America, once again impressed guests with an evening full of surprises and excitement, and a spectacular new product presentation.
Alejandra Burato, Zitro’s Regional Director for Latin America commented: “During this year’s Zitro Experience and Zitro University events we have reunited with customers and friends in Argentina, reaffirming our commitment to the region. Our new product launch in Latin America, which include top-tier slot games and a spectacular new line of cabinets, are part of the development of product innovation for operators looking to offer a new gaming experience and attract new customers to their casinos. I would like to thank all the attendees, for once again, joining us during this great week.”
During the Zitro Experience event, the company showcased the brand-new GLARE cabinet line: Altius Glare, Illusion Glare, Allure Glare and Fusion Glare; It also displayed the spectacular multi-game, Wheel of Legends featured on the premium Altius Glare cabinet, along with Megashare Lounge, the shared progressive jackpot system. “We are grateful for the trust operators have placed in us and are very proud of the acceptance our new products have received. We are confident this innovative product line will offer players in Latin America a truly immersive gaming experience”, added Alejandra Burato, Zitro’s Regional Director for Latin America”.
After Zitro’s product presentation, the Zitro University academic event took place in collaboration with the University of Palermo, which included an informative session by Professor Patricio O’Gorman of the University of Palermo, and a round table focusing on “Changing consumer habits and pandemic-driven technology acceleration”. The renowned panelists were Dario Montero, CEO of Casino Buenos Aires, Florencia Benedicto, Board member of Bet Warrior, President of Ondiss and Director of Inverclub, Guillermo Gabella, Press and Broadcasting Manager and Legal Director of Boldt Group, Dario Simoni, Chief Operating Officer of Codere Group and Zitro’s CEO, Sebastian Salat.
“Argentina is a key market that has undoubtedly contributed to Zitro’s growth in the region, and continues to expand, thanks to the efforts of our team, and the confidence operators have placed in our products. Today we have achieved our goal of showcasing our amazing content to our friends and customers in Latin America, and we are confident it will appeal to operators looking to expand their entertainment offerings, and that it be widely enjoyed by players. I would like to thank the University of Palermo and Professor Patricio O’Gorman for their continued collaboration and contribution to the success of our Zitro University academic event. And finally, I would like to thank the important industry players who joined the panel. The Zitro Experience and Zitro University events have been two fantastic occasions for Zitro to shine thanks to its innovative product line,” stated Sebastián Salat, CEO of Zitro.
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Evoplay enters Peru’s lottery vertical through a partnership with Loterías Torito

Evoplay, the award-winning game development studio, has partnered with Loterías Torito, one of the authorised operators of lottery games in Peru, to supply a tailored portfolio of instant win games.
The collaboration will see five of Evoplay’s most popular instant games, including Adrenaline Rush, Adrenaline Rush: Scratch, Penalty Shoot–out: Street, B–Ball Blitz, and Hockey Shootout, launch on Loterías Torito’s platform. Each title has been localised and tailored to meet the lottery’s regulatory standards and responsible gaming objectives.
Operating both online and across retail locations, Loterías Torito is a trusted name in the Peruvian lottery sector. Its blend of traditional lottery products and digital offerings makes it an ideal partner for Evoplay’s instant game portfolio, which is designed to attract a broader, mobile-first audience.
Breaking into the lottery space marks a significant achievement for Evoplay, following their strategy to expand its presence in regulated markets across Latin America, delivering localised content and tailored solutions to forward-thinking lottery operators.
Frank Cecchini, Head of Lottery at Evoplay, said: “We are immensely proud to be working with Loterías Torito. “I firmly believe our content can bridge the gap between lottery players and online gamers, helping drive revenue in a safe, responsible, and engaging way.”
José Ludeña Díaz, Director of Operations at Loterías Torito, added: “Evoplay’s games are one of a kind. They’re innovative, high-quality, and exactly what we need to appeal to new generations of players while staying true to our mission and values.”
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Zenith partners with Paraguay’s Jugamax to expand ONEAPI Game Aggregation across LatAm

New partnership to see Asia’s leading aggregator expand with operator across Paraguay, Chile and Mexico
Zenith, Asia’s premier iGaming platform provider, has today announced a new partnership with Jugamax, one of Paraguay’s leading operator brands.
Through this new partnership, Zenith will deliver an expanded gaming experience to Jugamax’s players across LatAm via ONEAPI, its award-winning game aggregation platform.
Zenith’s latest deal is expected to be the first of many in LatAm with 2025, with Asia’s leading aggregator already delivering its services to 500 global operators and over 50 million players.
This collaboration will provide Jugamax with seamless access to more than 10,000 top-quality game titles from 150 studios across the operator’s key markets including Chile, Mexico and Paraguay.
Through Zenith’s single, easy-to-integrate solution, Jugamax can now tap into a world-class library of slots, live casino and instant games, each designed to drive both engagement and retention – empowering Jugamax to scale rapidly as it continues its expansion across LatAm.
Jugamax’s integration with ONEAPI will also enable the operator to benefit from faster onboarding, dedicated technical support and access to exclusive rates for leading studios.
This partnership reflects Zenith’s ongoing commitment to providing operators with scalable, efficient and high-performing solutions tailored to the unique intricacies of markets across the LatAm region.
Commenting on the new partnership, Karina Moral, Senior Business Development Manager at Zenith, said: “Partnering with Jugamax marks an exciting step in Zenith’s expansion across LatAm. Their local expertise combined with our powerful aggregation platform will create new opportunities for growth, innovation, and player engagement in Paraguay, Chile and México.
“We already have a global reputation as an award-winning Asia aggregator and we have big plans to expand across LatAm in 2025 and beyond, with a tailored suite of product designed for the exact needs of local players.”b
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FIRST and Genius Sports Extend Landmark Data Partnership, Powering Continued Growth

Industry leaders agree new extension to data and streaming partnership that will see FIRST – Best in Sports turbo-charge global growth and boost annual revenues for Genius Sports
FIRST – Best in Sports, the Tier 1 provider of sports betting solutions, and Genius Sports, the leading sports data and technology company, today announce that they have extended their landmark partnership that will see Genius Sports continue to deliver its industry-leading betting data and streaming technology to FIRST – Best in Sports.
As part of the new agreement, FIRST – Best in Sports will distribute Genius Sports data and streaming content to its expanded B2B network and grow the data company’s volume, reach and annual revenues in a major way as it brings partners onstream in Latin America, with Brazil as a major focus.
- FIRST’s growth in Brazil and leading position as a LATAM-focused sportsbook solution will be further enhanced by Genius’s focus in South America.
- This includes coverage of Brazil’s Serie A, Serie B, Campeonato Paulista, Mexico’s Liga MX and the Primera Ligas in Uruguay, Ecuador, Bolivia, Argentina, Chile, Colombia and Paraguay.
The deal extension is part of a comprehensive agreement between two companies that are setting industry standards for the speed, accuracy and depth of their online sports betting offerings. The new partnership also sees FIRST become the official betting partner of Genius Sports, with the group set to recommend FIRST – Best in Sports to operators seeking fully-managed sports betting solutions.
Tom Light, CEO of FIRST – Best in Sports, commented: “We have been working with Genius Sports for many years, and I am delighted to be extending and deepening our relationship with such an industry leader. FIRST – Best in Sports and Genius Sports represent the gold standard in their respective fields and the new agreement will enable us to continue growing revenues for Genius Sports as we launch new partners and expand our network. We look forward to providing the most complete and data-rich solution to sports betting operators in the world’s fastest-growing markets.”
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