Metric Gaming and Lacerta Sports Enter into Long-Term Strategic Partnership


Combines Metric’s pioneering multi-tenant sportsbook platform with Lacerta’s much sought-after sportsbook solutions to create a new standard in B2B sportsbook managed services

Metric Gaming Group and Lacerta Sports Limited are pleased to announce that they have entered into an exclusive long-term strategic partnership aimed at creating the sports betting industry’s most powerful and sought-after B2B sportsbook managed service.

The Metric-Lacerta partnership will bring together proven high-level skills in technology development and deployment, advanced customer analytics and automated pricing systems to set a new standard in online sportsbooks managed services.

We are proud to partner with a company of Lacerta’s standing and capabilities. The powerful combination of our technology and Lacerta’s pricing and analytical excellence is a compelling alternative for those operators looking to build or buy their own sportsbook platform”, said Keith Hayes, CEO of Metric Gaming.  “As a Vegas headquartered company, we are particularly excited at the opportunity this creates for us to better serve the North American market.

Steve Edery, Founder and CEO of Lacerta Sports said: “We are delighted to announce our partnership with Metric Gaming. The companies share a vision of how the sports betting market should operate, by combining Metric’s advanced sportsbook platform with our best-in class pricing and analytical capabilities we believe we can reshape the online sports betting market”

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George Miller has started working in the gaming industry as an Editor/Content Manager in 2016 and since then he has acquired many experiences when it comes to interviews and newsworthy subject covering. In 2017, he became Head of Content and he is responsible for the editorial team, press release and story covering on multiple websites that are part of Hipther Agency, including


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