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Vibra Gaming and Betsul launch ‘Scratch-a-lot’ in fast-growing Brazil market

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Vibra Gaming and Betsul launch ‘Scratch-a-lot’ in fast-growing Brazil market

 

Betsul and Vibra Gaming have jointly launched ‘Scratch-a-lot’, one of the most disruptive lottery products of recent times.

In partnership with GLI, an internationally recognised game certification laboratory​​, Vibra Gaming achieved GLI 14 standard certification (instant lottery/finite scratch ticket).

The partnership between lottery and sports betting site Betsul and leading games developer Vibra Gaming has strengthened in recent months with both companies creating the new and innovative instant lottery concept ‘Scratch-a-lot’.

Based on the lottery vertical created by the Brazilian federal government and granted to the private sector in 2019, the product aims to make ‘Scratchcards’ more interactive. This is due not only to the creativity of the teams involved in the project, but also to the advancement of new technologies.

At first glance ‘Scratch-a-lot’ appears to be a traditional casino or slot game, however, this is a completely new approach to the instant lottery vertical with the potential to revolutionize the market, opening a new window of opportunity for both game developers and lottery operators. All the technology developed fits within the international standard for instant lottery certification GLI 14 – Finite Scratch Ticket and Pull-Tab Systems.

Ramiro Atucha, CEO of Vibra Gaming, who has more than 20 years of gaming experience, said: “After an extensive period of market research and product development, we were privileged to be able to cooperate with one of our main customers, Betsul, and bring a unique product to the lottery market. We are confident this launch will not only be different from anything we have ever done, but also potentially the most successful in our history.”

Karen Sierra-Hughes, Vice President Latin America & Caribbean at GLI, said: “We take great pride in working with the Vibra Gaming team for several years, and we admire their creativity, professionalism, and dedication.

“We celebrate that a Latin American company, such as Vibra Gaming, is thriving with continuous new developments. In this case, supporting our lottery industry that is aiming to modernise their operations to generate more revenue for social causes.

“This is precisely one of the purposes of the GLI Standards; to promote innovation while maintaining the integrity, security and fairness of the game.”

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The launch of this new type of instant lottery game developed by Vibra Gaming, makes Betsul a pioneer in the gaming market.

Atucha adds: “Lotteries in Brazil, and around the world, have needed to reinvent themselves for a long time. The regulatory period Brazil is undergoing is unique, both at federal and state levels and there could not be a better time to bring a product to market with the potential this has.

“We hope the instant Scratch-a-Lot lottery will be operated in Brazil with best practice, and that, as a public service (of lotteries), this innovative product will provide the state with funds it can invest in the social sector, as set out in the Federal Constitution of the country and for the good of the Brazilian population”.

Sports betting site Betsul is well-known for its “Gambling for Change” initiative that allocates funds from collected bets placed on its site which are then distributed to good causes and social institutions. This has no additional cost for players with Betsul sharing a percentage of its profits to worthy causes.

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Zenith partners with Paraguay’s Jugamax to expand ONEAPI Game Aggregation across LatAm

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Zenith partners with Paraguay’s Jugamax to expand ONEAPI Game Aggregation across LatAm

 

New partnership to see Asia’s leading aggregator expand with operator across Paraguay, Chile and Mexico

Zenith, Asia’s premier iGaming platform provider, has today announced a new partnership with Jugamax, one of Paraguay’s leading operator brands.

Through this new partnership, Zenith will deliver an expanded gaming experience to Jugamax’s players across LatAm via ONEAPI, its award-winning game aggregation platform.

Zenith’s latest deal is expected to be the first of many in LatAm with 2025, with Asia’s leading aggregator already delivering its services to 500 global operators and over 50 million players.

This collaboration will provide Jugamax with seamless access to more than 10,000 top-quality game titles from 150 studios across the operator’s key markets including Chile, Mexico and Paraguay.

Through Zenith’s single, easy-to-integrate solution, Jugamax can now tap into a world-class library of slots, live casino and instant games, each designed to drive both engagement and retention – empowering Jugamax to scale rapidly as it continues its expansion across LatAm.

Jugamax’s integration with ONEAPI will also enable the operator to benefit from faster onboarding, dedicated technical support and access to exclusive rates for leading studios.

This partnership reflects Zenith’s ongoing commitment to providing operators with scalable, efficient and high-performing solutions tailored to the unique intricacies of markets across the LatAm region.

Commenting on the new partnership, Karina Moral, Senior Business Development Manager at Zenith, said: “Partnering with Jugamax marks an exciting step in Zenith’s expansion across LatAm. Their local expertise combined with our powerful aggregation platform will create new opportunities for growth, innovation, and player engagement in Paraguay, Chile and México.

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“We already have a global reputation as an award-winning Asia aggregator and we have big plans to expand across LatAm in 2025 and beyond, with a tailored suite of product designed for the exact needs of local players.”b

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FIRST and Genius Sports Extend Landmark Data Partnership, Powering Continued Growth

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Industry leaders agree new extension to data and streaming partnership that will see FIRST – Best in Sports turbo-charge global growth and boost annual revenues for Genius Sports

 FIRST Best in Sports, the Tier 1 provider of sports betting solutions, and Genius Sports, the leading sports data and technology company, today announce that they have extended their landmark partnership that will see Genius Sports continue to deliver its industry-leading betting data and streaming technology to FIRST Best in Sports.

As part of the new agreement, FIRST – Best in Sports will distribute Genius Sports data and streaming content to its expanded B2B network and grow the data company’s volume, reach and annual revenues in a major way as it brings partners onstream in Latin America, with Brazil as a major focus.

  • FIRST’s growth in Brazil and leading position as a LATAM-focused sportsbook solution will be further enhanced by Genius’s focus in South America.
  • This includes coverage of Brazil’s Serie A, Serie B, Campeonato Paulista, Mexico’s Liga MX and the Primera Ligas in Uruguay, Ecuador, Bolivia, Argentina, Chile, Colombia and Paraguay.

The deal extension is part of a comprehensive agreement between two companies that are setting industry standards for the speed, accuracy and depth of their online sports betting offerings. The new partnership also sees FIRST become the official betting partner of Genius Sports, with the group set to recommend FIRST – Best in Sports to operators seeking fully-managed sports betting solutions.

Tom Light, CEO of FIRST Best in Sports, commented: “We have been working with Genius Sports for many years, and I am delighted to be extending and deepening our relationship with such an industry leader. FIRST – Best in Sports and Genius Sports represent the gold standard in their respective fields and the new agreement will enable us to continue growing revenues for Genius Sports as we launch new partners and expand our network. We look forward to providing the most complete and data-rich solution to sports betting operators in the world’s fastest-growing markets.”

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Compliance Updates

Esportes da Sorte holds forum on “Integrity in Sports” with Ceará and Náutico

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Esportes da Sorte holds forum on “Integrity in Sports” with Ceará and Náutico

 

Esportes da Sorte hosted its Match-Fixing Prevention Forum last week at Ceará and Náutico as main sponsor of both clubs. Held in partnership with Sportradar, the initiative is part of a series of in-person workshops, with upcoming sessions planned for Corinthians and Ferroviária.

The project aims to combat illegal practices and reinforce a strong commitment to integrity in sport. Activities were tailored for athletes and members of the technical staff from the men’s and women’s professional teams, as well as the under-20 squads. During the sessions, topics such as the definition of match-fixing, types of fraud, fraudsters’ modus operandi, legal risks, and reputational impacts were covered. Participants were offered practical guidance on how to respond to suspicious approaches.

“This training programme reinforces our commitment to sports integrity and responsible gaming, pillars that guide our actions. We believe education is the best form of prevention, and we want to stand alongside clubs in this joint effort for transparency and the protection of sport,” said Ana Carolina Luna Maçães, Compliance Manager at Esportes Gaming Brasil, the group behind the Esportes da Sorte brand.

“Ceará takes this topic very seriously. The club is an important player in the fight against match-fixing. We act preventively with regular meetings and have a handbook that addresses the topic with our squad. It is our duty to provide these moments of learning for athletes and technical staff. We live in a time when the integrity of sport is being questioned. In this scenario, actions like this are extremely important,” commented Lucas Drubscky, Football Executive at Ceará.

The sessions were led by Felippe Marchetti, Integrity Partnerships Manager at Sportradar, a global sports technology company and recognized authority in sports integrity. In Brazil, Sportradar partners with the Brazilian Football Confederation (CBF) and 17 state federations, monitoring more than 10,000 matches per season. The company recently signed a Technical Cooperation Agreement (TCA) with the Ministry of Finance and the Ministry of Sports.

“Raising awareness among athletes and teams is one of the most effective ways to protect competitions from manipulation. These workshops are designed to equip participants with the knowledge and tools to recognize threats and act responsibly. We are proud to support initiatives like this that strengthen the integrity of Brazilian sports,” said Felippe Marchetti.

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