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Vibra Gaming and Betsul launch ‘Scratch-a-lot’ in fast-growing Brazil market

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Vibra Gaming and Betsul launch ‘Scratch-a-lot’ in fast-growing Brazil market

 

Betsul and Vibra Gaming have jointly launched ‘Scratch-a-lot’, one of the most disruptive lottery products of recent times.

In partnership with GLI, an internationally recognised game certification laboratory​​, Vibra Gaming achieved GLI 14 standard certification (instant lottery/finite scratch ticket).

The partnership between lottery and sports betting site Betsul and leading games developer Vibra Gaming has strengthened in recent months with both companies creating the new and innovative instant lottery concept ‘Scratch-a-lot’.

Based on the lottery vertical created by the Brazilian federal government and granted to the private sector in 2019, the product aims to make ‘Scratchcards’ more interactive. This is due not only to the creativity of the teams involved in the project, but also to the advancement of new technologies.

At first glance ‘Scratch-a-lot’ appears to be a traditional casino or slot game, however, this is a completely new approach to the instant lottery vertical with the potential to revolutionize the market, opening a new window of opportunity for both game developers and lottery operators. All the technology developed fits within the international standard for instant lottery certification GLI 14 – Finite Scratch Ticket and Pull-Tab Systems.

Ramiro Atucha, CEO of Vibra Gaming, who has more than 20 years of gaming experience, said: “After an extensive period of market research and product development, we were privileged to be able to cooperate with one of our main customers, Betsul, and bring a unique product to the lottery market. We are confident this launch will not only be different from anything we have ever done, but also potentially the most successful in our history.”

Karen Sierra-Hughes, Vice President Latin America & Caribbean at GLI, said: “We take great pride in working with the Vibra Gaming team for several years, and we admire their creativity, professionalism, and dedication.

“We celebrate that a Latin American company, such as Vibra Gaming, is thriving with continuous new developments. In this case, supporting our lottery industry that is aiming to modernise their operations to generate more revenue for social causes.

“This is precisely one of the purposes of the GLI Standards; to promote innovation while maintaining the integrity, security and fairness of the game.”

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The launch of this new type of instant lottery game developed by Vibra Gaming, makes Betsul a pioneer in the gaming market.

Atucha adds: “Lotteries in Brazil, and around the world, have needed to reinvent themselves for a long time. The regulatory period Brazil is undergoing is unique, both at federal and state levels and there could not be a better time to bring a product to market with the potential this has.

“We hope the instant Scratch-a-Lot lottery will be operated in Brazil with best practice, and that, as a public service (of lotteries), this innovative product will provide the state with funds it can invest in the social sector, as set out in the Federal Constitution of the country and for the good of the Brazilian population”.

Sports betting site Betsul is well-known for its “Gambling for Change” initiative that allocates funds from collected bets placed on its site which are then distributed to good causes and social institutions. This has no additional cost for players with Betsul sharing a percentage of its profits to worthy causes.

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BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil

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Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazil’s sports market.

BETesporte, a betting platform that proudly carries “sports” in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way — accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.

Over the last four months, we’ve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. We’ve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, Gaúcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. We’ve also invested in Series A and B of the Brasileirão, placing our brand on Brazil’s biggest football stages and ensuring mass exposure with a high value per impression. It’s a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,” said Thiago Carvalho, CFO at BETesporte.

Among the platform’s most notable recent acquisitions is brand exposure during Brazil’s national team matches in the World Cup Qualifiers — a move that reinforces BETesporte’s presence on the global football stage and strengthens its connection with fans during highly visible moments.

We truly believe in the power of sports as a driver of connection and engagement. At BETesporte, we’re constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazil’s sports scene through active sponsorships in Series A and B of the national league — with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,” added Danylo Campos, CTO of BETesporte.

Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu — an initiative that helps uncover new talent and democratize access to high-performance sports.

The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.

BETesporte’s credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and Macaé — personalities who bring even more legitimacy to the company’s presence in the sports world.

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CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

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CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

 

Palace Bingo & Sports Bets Casino in Cancún has taken a major step forward by introducing Zitro’s revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.

The newly installed titles—Legendary SwordTriple Charm JourneyFairyland Quest, and Merging Fu Pots —are designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.

Representatives from El Palacio de los Números commented: “The addition of Zitro’s games and CONCEPT cabinets at our Cancún casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.”

Johnny Ortiz Viveiros, founder of Zitro, added: “We’re very pleased that Palace Bingo & Sports Bets Casino in Cancún has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.”

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Kiron Returns to GAT Colombia with Updated Virtual Sports Favourites

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Kiron Returns to GAT Colombia with Updated Virtual Sports Favourites

 

Kiron’s top-performing games get a refresh. See what’s new at GAT Expo Cartagena.
Kiron Interactive returns to GAT Expo Cartagena, bringing its updated suite of award-winning virtual sports content to one of Latin America’s most talked-about industry events.
Visitors can explore Kiron’s high-performing titles first-hand and see why operators around the world continue to choose its platform to power their virtual sports and games portfolio. The team will be offering personalised demos at stand A35, giving attendees the chance to explore Kiron’s games in person.
Virtual sports is growing fast, becoming a key part of the mix for online and retail operators worldwide. It offers fast-paced betting and consistent engagement, yet many operators still don’t offer it to their customers.
For casino and sportsbook operators looking to expand their content portfolio, close betting gaps, or offer something different to players, Kiron’s offering presents a compelling solution.
At GAT Expo Cartagena, visitors can see it in action and speak with Kiron’s on-site team to explore how virtuals could fill a key gap in their gaming portfolio.
Kiron’s appearance also coincides with GAT’s 25th anniversary, featuring a packed schedule of keynotes, panels, and networking, giving attendees even more reason to attend.
“It’s great to see the team heading back to GAT Expo Cartagena, especially for the 25th edition,” said Patrick Eriksen, Head of Marketing at Kiron Interactive. “It’s a standout event on the calendar and a real celebration of the industry in Latin America. I encourage anyone in the region to get down there. It’s set to be a fantastic few days.”
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