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Latin America

Betcris celebrates its 22nd anniversary

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Betcris celebrates its 22nd anniversary

 

Betcris, the main sports betting operator in Latin America turns 22 this March, maintaining a good growth rate, continuously advancing and achieving the objectives set year after year.

The Betcris brand is a pioneer in the online gaming industry, offering safe and legal sports betting on sporting events, horse racing and online casino games (where regulations allow) in 15 countries, on 3 continents. In addition, it has more than 100 agencies throughout Latin America, with plans to double its presence in the coming years.

Betcris is the favorite destination for betting on sports; Live betting, competitive prices, and fast and reliable payouts are among the advantages that make Betcris the best choice for customers who want to experience online sports betting and casino entertainment.

JD Duarte, CEO of Betcris explains that the success of the company is based on teamwork, always putting the customer as a priority and innovation. “Looking back, when we started with Betcris we innovated by deciding to open Latin markets, when no one in the industry was seeing the potential of Latin America. We made the bet and it worked, today Betcris is one of the most recognized brands in the sector” said Duarte.

Over the years, innovation and the development of new business verticals became more important to keep the company relevant in the market. The sponsorship strategy has been decisive for the expansion and opening of new markets.

“At Betcris we want to have the best product and provide the best entertainment to sports and online gaming fans. One of the advantages that the sponsorship strategy gives us is that it brings us closer to our clients, we improve our product, we make it more attractive, safe and reliable. In addition, having alliances with prestigious leagues and clubs reiterates the fact that Betcris is one of the important players in the area”, concluded Duarte.

Betcris is an ally of the NFL and MLB for Latin America, official bookmaker of the Mexican National Soccer Team and the Ecuadorian National Soccer Team. Sponsor of La Liga Pro Betcris in Ecuador and Liga Betcris de Honduras, both the first soccer divisions in their countries. In addition, it sponsors well-known sports clubs and personalities.

Betcris also expanded its reach outside of Latin America. It entered Europe with the introduction of new offices in Poland. It entered Poland as the 18th operator to receive a license to operate in the country.

More development and innovation are on the horizon for Betcris. They are 22 years playing together and we will continue playing together for many more years.

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Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas

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Abbiati Casino Equipment, a globally recognised leader in premium casino equipment and technologies, announced a strategic partnership with Hawkins Holdings to strengthen its presence across North and South America. As part of this initiative, seasoned gaming executive Roger Hawkins has been appointed Brand Ambassador and Strategic Consultant for the Americas.

With more than 20 years of executive leadership in the global casino and gaming industry, Hawkins will spearhead the company’s efforts to expand its footprint throughout the Western Hemisphere. His role will include market development, strategic partnerships, regulatory positioning, and the promotion of Abbiati’s legacy of Italian innovation, craftsmanship, and integrity.

“This partnership is about more than market entry – it’s about building deeper awareness, driving product adoption, and reinforcing Abbiati’s commitment to quality across every pit and poker room in the hemisphere,” said Hawkins.

Giorgio Abbiati, CEO of Abbiati Casino Equipment, said: “We have proudly served clients in the Americas for many years, but the time is right to deepen our focus. Roger’s knowledge of our products and his insight into the market make him the ideal partner to lead this next phase.”

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Evoplay enters Peru’s lottery vertical through a partnership with Loterías Torito

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Evoplay enters Peru’s lottery vertical through a partnership with Loterías Torito

 

Evoplay, the award-winning game development studio, has partnered with Loterías Torito, one of the authorised operators of lottery games in Peru, to supply a tailored portfolio of instant win games.

The collaboration will see five of Evoplay’s most popular instant games, including Adrenaline Rush, Adrenaline Rush: Scratch, Penalty Shootout: Street, BBall Blitz, and Hockey Shootout, launch on Loterías Torito’s platform. Each title has been localised and tailored to meet the lottery’s regulatory standards and responsible gaming objectives.

Operating both online and across retail locations, Loterías Torito is a trusted name in the Peruvian lottery sector. Its blend of traditional lottery products and digital offerings makes it an ideal partner for Evoplay’s instant game portfolio, which is designed to attract a broader, mobile-first audience.

Breaking into the lottery space marks a significant achievement for Evoplay, following their strategy to expand its presence in regulated markets across Latin America, delivering localised content and tailored solutions to forward-thinking lottery operators.

Frank Cecchini, Head of Lottery at Evoplay, said: “We are immensely proud to be working with Loterías Torito. “I firmly believe our content can bridge the gap between lottery players and online gamers, helping drive revenue in a safe, responsible, and engaging way.”

José Ludeña Díaz, Director of Operations at Loterías Torito, added: “Evoplay’s games are one of a kind. They’re innovative, high-quality, and exactly what we need to appeal to new generations of players while staying true to our mission and values.”

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Zenith partners with Paraguay’s Jugamax to expand ONEAPI Game Aggregation across LatAm

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Zenith partners with Paraguay’s Jugamax to expand ONEAPI Game Aggregation across LatAm

 

New partnership to see Asia’s leading aggregator expand with operator across Paraguay, Chile and Mexico

Zenith, Asia’s premier iGaming platform provider, has today announced a new partnership with Jugamax, one of Paraguay’s leading operator brands.

Through this new partnership, Zenith will deliver an expanded gaming experience to Jugamax’s players across LatAm via ONEAPI, its award-winning game aggregation platform.

Zenith’s latest deal is expected to be the first of many in LatAm with 2025, with Asia’s leading aggregator already delivering its services to 500 global operators and over 50 million players.

This collaboration will provide Jugamax with seamless access to more than 10,000 top-quality game titles from 150 studios across the operator’s key markets including Chile, Mexico and Paraguay.

Through Zenith’s single, easy-to-integrate solution, Jugamax can now tap into a world-class library of slots, live casino and instant games, each designed to drive both engagement and retention – empowering Jugamax to scale rapidly as it continues its expansion across LatAm.

Jugamax’s integration with ONEAPI will also enable the operator to benefit from faster onboarding, dedicated technical support and access to exclusive rates for leading studios.

This partnership reflects Zenith’s ongoing commitment to providing operators with scalable, efficient and high-performing solutions tailored to the unique intricacies of markets across the LatAm region.

Commenting on the new partnership, Karina Moral, Senior Business Development Manager at Zenith, said: “Partnering with Jugamax marks an exciting step in Zenith’s expansion across LatAm. Their local expertise combined with our powerful aggregation platform will create new opportunities for growth, innovation, and player engagement in Paraguay, Chile and México.

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“We already have a global reputation as an award-winning Asia aggregator and we have big plans to expand across LatAm in 2025 and beyond, with a tailored suite of product designed for the exact needs of local players.”b

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