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Latin America

Betcris celebrates its 22nd anniversary

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Betcris celebrates its 22nd anniversary

 

Betcris, the main sports betting operator in Latin America turns 22 this March, maintaining a good growth rate, continuously advancing and achieving the objectives set year after year.

The Betcris brand is a pioneer in the online gaming industry, offering safe and legal sports betting on sporting events, horse racing and online casino games (where regulations allow) in 15 countries, on 3 continents. In addition, it has more than 100 agencies throughout Latin America, with plans to double its presence in the coming years.

Betcris is the favorite destination for betting on sports; Live betting, competitive prices, and fast and reliable payouts are among the advantages that make Betcris the best choice for customers who want to experience online sports betting and casino entertainment.

JD Duarte, CEO of Betcris explains that the success of the company is based on teamwork, always putting the customer as a priority and innovation. “Looking back, when we started with Betcris we innovated by deciding to open Latin markets, when no one in the industry was seeing the potential of Latin America. We made the bet and it worked, today Betcris is one of the most recognized brands in the sector” said Duarte.

Over the years, innovation and the development of new business verticals became more important to keep the company relevant in the market. The sponsorship strategy has been decisive for the expansion and opening of new markets.

“At Betcris we want to have the best product and provide the best entertainment to sports and online gaming fans. One of the advantages that the sponsorship strategy gives us is that it brings us closer to our clients, we improve our product, we make it more attractive, safe and reliable. In addition, having alliances with prestigious leagues and clubs reiterates the fact that Betcris is one of the important players in the area”, concluded Duarte.

Betcris is an ally of the NFL and MLB for Latin America, official bookmaker of the Mexican National Soccer Team and the Ecuadorian National Soccer Team. Sponsor of La Liga Pro Betcris in Ecuador and Liga Betcris de Honduras, both the first soccer divisions in their countries. In addition, it sponsors well-known sports clubs and personalities.

Betcris also expanded its reach outside of Latin America. It entered Europe with the introduction of new offices in Poland. It entered Poland as the 18th operator to receive a license to operate in the country.

More development and innovation are on the horizon for Betcris. They are 22 years playing together and we will continue playing together for many more years.

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Compliance Updates

ESA Gaming gains Brazilian Certification

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ESA Gaming gains Brazilian Certification

 

Innovative games provider ESA Gaming has received Brazilian Certification as it continues to focus on new markets.

The certification will allow ESA Gaming to distribute both its games and Game Aggregator System (GAS), to players and operators throughout Brazil.

With a mix of non-traditional content such as football-themed mine games and crash style games, as well as established casino classics, ESA’s games have a proven cross-selling capacity, without cannibalisation, helping sportsbooks to prolong brand loyalty and add revenue.

ESA Gaming has enjoyed a positive 12 months of growth, signing numerous agreements in key territories, as well as expanding its portfolio with the addition of multiple slot titles and, most recently, its first Plinko game; Plinko Drops.

The supplier also holds certifications in Portugal, Italy, Greece, Colombia, South Africa as well as an MGA supplier licence, highlighting the provider’s intentions to grow its product range in regulated markets.

Thomas Smallwood, CCO at ESA Gaming, said: “Receiving our Brazilian certification is a hugely exciting moment for us in our step towards expansion in LatAm. The Brazilian market has a huge potential and we are eager to see how our titles are received.

“It is the first important milestone of 2025 for us that we hope can act as a springboard for further growth.”

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GLOBE LINK™ Xtension: NOVOMATIC unveils the next evolution in Linked Progressives at GAT Cartagena

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GLOBE LINK™ Xtension: NOVOMATIC unveils the next evolution in Linked Progressives at GAT Cartagena

 

Once again, GAT Cartagena will be the epicenter of the gaming industry in Latin America. NOVOMATIC is unveiling cutting-edge solutions designed to push the boundaries of entertainment in gaming venues. From April 28 to 30, the Hotel Las AmĂŠricas will host the industry’s key players. As a major sponsor, NOVOMATIC will present innovations that elevate player engagement, optimize operational performance, and drive profitability.

Leading the lineup is GLOBE LINK™ Xtension Volume 2, NOVOMATIC’s latest Linked Progressive series, engineered to intensify excitement with every spin. Making its grand debut is the RUBY PACKAGE, a premium combination of GLOBE LINK™ Xtension Volume 2 and the BLACK EDITION II 1.49J cabinet. This powerful duo enhances gameplay with striking aesthetics and innovative features like Golden Spins, Expanding Reels, and the Xpress Feature, delivering instant immersion. The package includes five captivating titles designed to maximize engagement: Golden Chicago™ XL, Savanna Heat™, Sugar Bliss™, Thunder Reign™, and Tiki Crush™, each offering a unique narrative and gameplay that takes the thrill to the next level.

On top of that, NOVOMATIC introduces the OBSIDIAN PACKAGE, a high-impact gaming solution that pairs the IMPERA LINK™ Series 2 jackpot with the BLACK EDITION II 3.27 cabinet for operators looking for additional options. This setup is designed to deliver premium experience, featuring top- performing games and a progressive jackpot system that ensures engaging gameplay and optimized profitability for gaming venues.

Attendees will also get an exclusive preview of other proven Linked Progressives, such as SUPERIA GOLDEN LINK™ Volume 2, available in the BLACK EDITION II 3.32, and NOVOLINE™ GOLDEN LINK™ Edition 2, featured in the MASTER SL™ 3.32 cabinet. In the multi-game segment, NOVOMATIC will showcase the acclaimed NOVOLINE™ Interactive Edition X4 and Impera Line™ HD 9, integrated into the versatile PANTHER 2.27 cabinets, reaffirming the company’s innovation and premium entertainment leadership.

“NOVOMATIC’s Linked Progressive Jackpots have proven their success in Latin America’s most prestigious gaming venues, becoming a benchmark for performance among our customers. Now, we are expanding this successful category with GLOBE LINK™ Xtension Volume 2, featuring the BLACK EDITION II 1.49J cabinet in the exclusive RUBY PACKAGE. With this innovative offering, we are taking the player experience to new heights while providing operators with high-performance tools to maximize their results,” says Manuel Del Sol, Managing Director of NOVOMATIC Gaming Colombia.

These solutions are designed to help operators attract more players, optimize profitability, and deliver unparalleled gaming experiences. At GAT Cartagena 2025, industry professionals will have the opportunity to experience firsthand how these innovations can transform their business and elevate their entertainment offerings. See you at GAT Expo at booth #A25!

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SOFTSWISS and Rubens Barrichello Extend Strategic Collaboration in Latin America

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SOFTSWISS and Rubens Barrichello Extend Strategic Collaboration in Latin America

 

SOFTSWISS, a global technology company and leader in iGaming software solutions, announces the extension of its strategic collaboration with legendary Formula One driver Rubens Barrichello, who will continue in his role as Non-Executive Director in Latin America.

This renewed agreement builds on a successful first year of collaboration, which has become a cornerstone of SOFTSWISS’ positioning across Latin America and beyond based on shared values of partnership and cultural connection.

Since April 2024, Barrichello has served as an authentic voice for SOFTSWISS at key industry and business events, both across Latin America and internationally. His role has gone far beyond traditional brand endorsement, encompassing leadership visibility, market engagement, and relationship-building with clients and communities.

Over the past year, Barrichello has played a pivotal role in reinforcing SOFTSWISS’ growth, hosting high-level partner engagements that combine cultural relevance with exclusive experiences. His voice was also central to the company’s response to the devastating floods in Rio Grande do Sul. Through the Help Brazil initiative, Barrichello assisted in amplifying calls for support and raising awareness around the urgent need for action. What began as an emergency relief effort evolved into a commitment to clean water access – a deeply personal initiative for him and SOFTSWISS, grounded in empathy and solidarity with affected communities.

In addition, Barrichello participated as a speaker at the SOFTSWISS Excellence Talks series, where he shared his unique expertise with the company’s global team. 

“Rubens brings an unmatched level of authenticity, integrity, and passion to everything he does,” says Ivan Montik, Founder of SOFTSWISS. “Over time, he has become a true friend. His presence within our team has helped us connect with Latin American partners, clients, and audiences on a deeper level – not only as a brand but as a long-term, responsible partner in the region.”

“I’m proud to continue this journey with SOFTSWISS,” says Rubens Barrichello. “Our first year together has shown how shared values can translate into meaningful impact – for business, regional markets and local communities. I look forward to helping take this partnership even further.”

As part of the renewed collaboration, Barrichello will continue supporting SOFTSWISS in strategic market growth, high-level representation, and cultural localization. His most recent appearance was a keynote speech during the opening day of SiGMA Americas 2025 in São Paulo – one of the most important iGaming events in the region.

 

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.

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