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Kings Entertainment Signs Marketing Deal with Balesia

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Sports Venture Holdings Subsidiary Approved for Registration as an Internet Gaming Operator with the Alcohol and Gaming Commission of Ontario

 

Kings Entertainment Group, the parent company of LottoKings and WinTrillions, has announced that it has signed an agreement to form a marketing partnership with Balesia, one of Latin America’s largest telecommunications tower real estate owners.

Boasting more than six million mobile phone users across Mexico alone, Balesia is now offering these customers access to unparalleled gaming excitement via the WinTrillions global lottery and iGaming platform, with Balesia’s customers in other Latin American countries following closely behind.

“Cell phones are increasingly the dominant platform for entertainment and iGaming. We were seeking a marketing partner that could provide instant access to a significant base of users within our most profitable market. Balesia fits the bill perfectly,” Steve Budin, CEO of Kings Entertainment, said.

“In a world where telecommunications technology and entertainment are merging and morphing into one experience, we see WinTrillions as the ideal platform to offer our users a complete gaming experience that is safe, fair, affordable, and fun. Our user bases are very complementary, and we see significant potential to expand this even further,” George Alvarez, CEO of Balesia, said.

Kings Entertainment expects to launch the WinTrillions lottery and iGaming options on the Balesia network across Mexico in early April 2022, with plans to ramp up quickly and expand across Latin America by the end of the year.

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New Trade Association Launches Unprecedented Effort to Strengthen Responsible Online Gaming, Promote Best Practices

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New Trade Association Launches Unprecedented Effort to Strengthen Responsible Online Gaming, Promote Best Practices

 

The Responsible Online Gaming Association (ROGA), an independent trade association launched by seven of the largest U.S. legal mobile gaming companies, will actively promote a new industry-wide best practices charter, overseen by one of the world’s foremost experts in the field of responsible gaming (RG).

This unprecedented effort will be led by Dr. Jennifer Shatley, a deeply respected responsible gaming executive with more than 25 years of experience in the industry. She will serve as ROGA’s full-time Executive Director, and her role will be to facilitate widespread education to all relevant parties on the subject of responsible gaming.

ROGA will embark on a series of initiatives under Dr. Shatley’s direction. These include research, consumer and industry responsible gaming education and awareness, promoting responsible gaming best practices, an independent data clearinghouse, and an independent certification program.

Demonstrating their commitment to this endeavor, initial member companies – who together represent more than 85% of the legalized online sports betting and iGaming industry – have pledged more than $20 million in support of ROGA’s mission in year one. ROGA’s member companies include BetMGM, bet365, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital, and PENN Entertainment.

“I am humbled, honored, and excited to be selected to lead ROGA during this important period of growth in legalized mobile gaming. Many of America’s largest legal mobile gaming operators will be establishing a framework that helps to aid in responsible gaming education and awareness. Together, our members will work alongside researchers, experts, regulators and stakeholders to promote responsible online gaming and maximize our efforts to support additional responsible gaming education and awareness. By coming together with a clear set of objectives, ROGA and our members will work to enhance consumer protections and help provide easier and more efficient access to responsible gaming tools for consumers to enjoy the entertainment of online gaming,” said Dr. Shatley.

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Great Success for Novomatic at SAGSE Latam 2024

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Stand #158 at SAGSE was once again the center of attention, as NOVOMATIC showcased its full range of products and gaming solutions, including land-based casino products, casino and arcade management systems including biometric access and player tracking technologies, as well as sports betting products. Visitors not only took the chance to experience well-established NOVOMATIC classics, but also the newest additions to the gaming portfolio.

Hardware-Highlights Met All Operator’s Demands

The NOVOMATIC stand at SAGSE was the center of attention with its fantastic range of presented cabinets. Already well established on gaming floors worldwide, the BLACK EDITION II was showcased at the Hilton Buenos Aires Hotel in Argentina in the version BLACK EDITION II 3.27. This cutting-edge cabinet has a modern design, perfectly angled monitors, and a razor-sharp game display against the backdrop of the Black Metro finish and a contrasting LED lighting concept. This multiscreen version is equipped with two 27″ Full HD LCD screens and a topper of the same dimensions.

Another cabinet highlight for the LATAM region was the FUNMASTER 2.27 – a product with outstanding performance, excellent cost-effectiveness and a real player preference. With the DIAMOND X series, NOVOMATIC showcased x-quisite cabinets, featuring state-of-the-art Progressive content like the new GLOBE LINK. The brand-new Multi-Game Mix Impera Line HD Edition 9 comes with a selection of 72 games and was exhibited at SAGSE in the multi-screen cabinet DIAMOND X 2.32.

Sensational Software Inspired Visitors

The PANTHERA series was one more cabinet highlight at the trade show, that has attracted numerous visitors. Introduced in the versions PANTHERA Curve 1.43 and PANTHERA 2.27, these cabinets are distinguished by sleek design and powerful performance. Visitors took the chance to experience these cabinets with the brand-new Progressive Jackpots CASH CONNECTION Edition 3 and MONEY PARTY Edition 1. Beyond these impressive products, the Group’s local subsidiaries, NOVOMATIC Argentina and Octavian de Argentina, showcased the innovative ULTRA BOOST Link, which is also integrated live with the region’s leading myACP casino management system.

Fabián Luis Grous, Managing Director of NOVOMATIC Argentina, said: “We want to thank our customers and partners for the excellent cooperation in Latin America. The success of this year’s SAGSE once again emphasizes the top performance of our products and the high quality of our gaming solutions.”

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Texas Lottery and Texas Motor Speedway Team Up to Fuel Luck

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The Texas Lottery and Texas Motor Speedway have joined together again to rev up luck for lottery players and racing fans through the new LUCKY 7s scratch ticket game. The new $5 game features chances to win a $100,000 top prize and integrates a series of promotional second-chance drawings. The drawings give players with non-winning tickets a chance to win exclusive Texas Motor Speedway prizes, including an Ultimate Driving Experience. Representatives from both organizations introduced the new game and discussed the prizes during a press conference on Sunday, March 24 in advance of the EchoPark Automotive Grand Prix at the Circuit of the Americas in Austin, Texas.

“Texas Motor Speedway has been a valuable partner of the Texas Lottery since 2015 and we’re excited to collaborate with them on the new LUCKY 7s scratch ticket game and promotional second-chance drawings. In addition to the great cash prizes available in the game, LUCKY 7s offers opportunities to win unique Texas Motor Speedway merchandise prize packs and experiential prizes that cannot be obtained in any other way. We think Texas Lottery players and racing fans will love the excitement of our continued partnership and these exclusive prizes,” said Ryan Mindell, deputy executive director of the Texas Lottery.

The LUCKY 7s scratch ticket game launched on Monday, March 18 and is available at Texas Lottery retailers where scratch ticket games are sold. The game offers more than $23 million in total cash prizes, including six top prizes of $100,000. Overall odds of winning an instant-win cash prize are one in 4.11, including break-even prizes. Players may enter non-winning scratch tickets from the game into any of the four promotional second-chance drawings to be held throughout the run of the game for chances to win one-of-a-kind Texas Motor Speedway merchandise prize packs and experiential prizes.

“The nine-year collaboration between Texas Motor Speedway and the Texas Lottery is a testament to the power of partnership making a positive impact on the community while providing great entertainment to fans. The new Lucky 7 scratch ticket game is a fun and thrilling way to promote our decade of partnership to both Texas Motor Speedway race fans and Texas Lottery players,” said Texas Motor Speedway Executive Vice President & General Manager Mark Faber.

Each promotional second-chance drawing will award 250 Texas Motor Speedway Merchandise Prize Packs and one VIP Suite Experience package. In a final, Special Drawing, one player will be selected from all entries received from the first four drawings – including those already selected to win Merchandise Prize Packs and VIP Suite Experiences – to win an Ultimate Driving Experience, which is a private day at the track for the winner and their 15 guests. These lucky winners will attend a world-class driving experience taught by professional drivers and have the opportunity to drive luxury, exotic cars of their choice on the Texas Motor Speedway track. The package includes a visit and meet and greet with a professional driver, a private lunch on site, a video keepsake of the experience, and four hotel rooms for one night.

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