BETBY, a pioneering provider of top-tier B2B sportsbook solutions, has unveiled a strategic alliance with Cactus Gaming, a prominent iGaming platform renowned for its strong foothold in the Latin American market. This partnership heralds the integration of Betby’s advanced sportsbook into Cactus Gaming’s platform, utilizing a shared API framework. As a result, the time-to-market for Cactus Gaming’s operator partners is significantly shortened, enabling them to launch the sportsbook within a matter of days.

United by a common commitment to innovation and excellence, Betby and Cactus Gaming aspire to redefine the landscape of iGaming by setting new benchmarks for quality and pushing the boundaries of online betting. This collaboration represents a fusion of expertise, creativity, and ambition, with a collective goal to provides a first-class sports betting experience.

Chris Nikolopoulos, Betby’s CCO, said: “We are thrilled about our collaboration with Cactus Gaming, which reaffirms Betby’s dedication to partnering with industry frontrunners. This strategic alliance enables us to extend Betby’s sportsbook solution and services to Cactus Gaming’s partners, enhancing their betting experiences by granting seamless access to the most current and exceptional sports content alongside cutting-edge technology. I am confident that both companies will realize substantial long-term advantages from this partnership.”

Tiago Silva, Cactus Gaming’s CRA, said: “We are thrilled to initiate this partnership with Betby. This collaboration empowers us to harness Betby’s vast expertise and state-of-the-art sportsbook solution, enabling us to deliver the ultimate sports betting experience to our partners in Latin America and worldwide. We anticipate that this partnership will set the stage for further innovative collaborations in the future.”

GAT Expo, one of the flagship events of the Latin American gaming industry, celebrated its 25th anniversary from April 9 to 11 at the Hotel Las Américas in Cartagena de Indias. NOVOMATIC, as a platinum sponsor, excelled with an extraordinary range of solutions on display, led by the team of NOVOMATIC Gaming Colombia, the local subsidiary of the Group, and with the participation of renowned executives from Peru, Serbia, Austria and Ecuador.

The trade show dedicated to the land-based and online segments of the industry began with the emblematic ribbon cutting in the presence of Dr. Marco Emilio Hincapié (President of Coljuegos), Elizabeth Maya Cano (President of Cornazar), José Aníbal Aguirre (creator and organizer of the trade show) and José Casapía Bardales (Institutional Relations Manager of NOVOMATIC Peru) among others.

NOVOMATIC was the epicenter of innovation and entertainment during both days of GAT Expo. Showcasing its BLACK EDITION series of cabinets, including the BLACK EDITION II 3.32 with NOVO LINE™ GOLDEN LINK™ Edition 1, the MASTER SL™ 3.32 with Superia GOLDEN LINK™ Volume 2, and the BLACK EDITION II 3.27 with IMPERA LINK™ Series 2, NOVOMATIC demonstrated its commitment to excellence both in Terms of design and functionality.

Also presented was the acclaimed DIAMOND X™ 2.32 in its elegant Black Metro finish, equipped with the Linked Progressive Jackpot CASH CONNECTION™ Edition 4, as well as the FUNMASTER 2.27 cabinet with Superia GOLDEN LINK™ Volume 1, known for its exceptional price-performance ratio in the region. In addition, the 5-seat Fazi Optimum Roulette caught visitors’ attention with its compact design and ability to maximize entertainment in any space.

Another highlight of NOVOMATIC’s appearance at GAT Expo was the NOVOVISION™ casino management system and its advanced functionalities for the management and administration of casino floors, together with its innovative biometrically-supported access and payment solutions.

Manuel Del Sol, CEO of NOVOMATIC Gaming Colombia, expressed his satisfaction with the success of the trade show: “We are very proud of the road we have travelled and being part of this special edition of GAT Expo. We look forward to continuing to build and perfect our industry together.” The executive also appreciates the work and commitment of those involved in the realization of the exhibition: “A warm thanks to our local and international team for their effort in this event and to the GAT Expo teams for their excellence.”

NOVOMATIC would also like to thank all the operators, business partners and visitors and looks forward to continuing to contribute to the future of entertainment in the gaming industry.