1/ST TECHNOLOGY & AMTOTE AGREE MILESTONE MULTI-YEAR WAGERING DEAL TERMS WITH BIRMINGHAM RACE COURSE & VICTORYLAND

MINNESOTA RACECOURSE SELECTS NEW 1/ST TECHNOLOGY TOTALISATOR PLATFORM AND PROGRESSIVE PORTFOLIO FOR ENHANCED PARI-MUTUEL BETTING SERVICES

AmTote International, a product of 1/ST TECHNOLOGY – horse racing’s largest and most innovative racing and gaming company, and the leading wagering technology company in the U.S. – has announced a new multi-year totalisator services agreement for live racing with Canterbury Park Racetrack.

Pending Minnesota Racing Commission approval, Canterbury Park will migrate from its current totalisator provider to AmTote in April 2022, with the provisioning of 1/ST TECHNOLOGY AmTote products and services to Canterbury Park set to commence with immediate effect.

The deal equips Canterbury Park with a host of best of breed technologies and services, designed to enhance the betting experience for its customers. These include the underlying totalisator platform and accompanying race-day control services, retail POS betting terminals, self-service betting kiosks and mobile betting applications.

A broader imperative to continue improving existing products and develop new technologies aimed at digitizing the retail space is a key component of 1/ST TECHNOLOGY’s modus operandi. While a linked-up, customizable approach is now available for its partnering racetracks, thanks to services which also add the ability to leverage mobile betting via AmTote’s robust platform. Ultimately, through astute management and fast deployment, 1/ST TECHNOLOGY intends to secure the sustainability of high-class horse racing, breathing new life into a popular legacy sport for a sophisticated modern-day audience.

1/ST TECHNOLOGY’s world-class products – AmTote, Xpressbet, 1/ST BET, XB SELECT, XB NET, PariMAX and Betmix – are among the most trusted names in gaming, technology, and horse racing. AmTote technology and services host the majority of racetrack operators in North America and are currently in operation at Santa Anita Park, Gulfstream Park, Saratoga Race Course, Belmont Park, Aqueduct, and Woodbine, among many others, and process more than $18 billion in pari-mutuel and fixed-odds wagering around the world each year.

Keith Johnson, Chief Revenue Officer at 1/ST TECHNOLOGY, commented: “We are thrilled to win Canterbury Park as a new AmTote customer, and are excited to work with their innovative and forward-looking team as they evolve their wagering paradigm and technology with us. We look forward to staging Canterbury’s Northern Stars Racing Festival and the Minnesota Festival of Champions as great additions to our major racing events and hosted wagering pools portfolio for many years to come.

“Our next-generation AmTote wagering platform will play a key role as 1/ST TECHNOLOGY continues to deliver against its mission to expand opportunities for innovation, new revenue opportunities, and diversification across 1/ST Group’s racing and gaming verticals.

“We can’t wait to usher in a new era at Canterbury Park from the wagering technology evolution perspective, alongside our wider commitment to support Canterbury Park’s efforts to distribute its horse racing content and wagering on an international scale. We’re confident similar milestone developments can reignite horse racing’s consumer economy.”

Andrew Offerman, SVP of Racing Operations at Canterbury Park, added: “Canterbury Park is excited to partner with 1/ST TECHNOLOGY and AmTote to deliver an enhanced experience for our wagering guests. We are impressed by the commitment 1/ST TECHNOLOGY and AmTote are making to the future of the racing industry throughout North America and look forward to working together throughout this partnership to strengthen Minnesota’s pari-mutuel industry.

 

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George Miller has started working in the gaming industry as an Editor/Content Manager in 2016 and since then he has acquired many experiences when it comes to interviews and newsworthy subject covering. In 2017, he became Head of Content and he is responsible for the editorial team, press release and story covering on multiple websites that are part of Hipther Agency, including EuropeanGaming.eu.

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