Reportlinker.com announces the release of the report “Casino Management Systems Global Market Report 2022” – https://www.reportlinker.com/p06233724/?utm_source=GNW
, International Game Technology PLC, Konami Gaming Inc., Scientific Games Corporation, Next Level Security Systems Inc, Novomatic, NtechLab, Amatic Industries GmbH, Playtech, CasinoFlex Systems, RNGplay, Delta Casino Systems, Ensico, TableTrac Inc. and Winsystems.
The global casino management systems market is expected to grow from $5.71 billion in 2021 to $6.85 billion in 2022 at a compound annual growth rate (CAGR) of 20.1%. The growth is mainly due to the companies resuming their operations and adapting to the new normal while recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $12.74 billion in 2026 at a CAGR of 16.8%.
The casino management systems market consists of sales of casino management systems by entities (organizations, sole traders, and partnerships) that are used to assist in the ongoing management, monitoring, and operations of casino or gaming organizations.Casino management systems provide various club operations such as management systems, accounting and analytics tools, and security and surveillance systems.
These technologies assist in keeping track of client and personnel activities across the gaming club floor, as well as maintaining a database for future use.
The main types of components in casino management systems are hardware and software.The software involves CRM software, casino player tracking software, PMS, and inventory management systems that are being used in casino games.
The different applications include security and surveillance, analytics, accounting, and cash management, player tracking, property management, marketing and promotions, others and are implemented in small and medium casinos, large casinos.
North America was the largest region in the casino management systems market in 2020.Asia Pacific is expected to be the fastest-growing region in the forecast period.
The regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Increasing legalization and rising number of gaming establishments are expected to propel the growth of the casino management systems market.A gaming establishment refers to any gaming property such as a casino, hotel, or resort that includes various games or betting that require a legal license.
For instance, in July 2021, in Germany, a new interstate Treaty on Gambling (“ISTG 2021”) has come into action, which includes new licensing possibilities for sports betting, virtual slot machines, and online poker for private operators.In the USA, as of 2019, land-based commercial casinos are permitted in 18 states and six states have permitted riverboat casinos.
ThereforeTherefore, the increasing legalization and rising number of gaming establishments are driving the growth of the casino management systems market.
Product innovations are shaping the casino management systems market.Major companies operating in the casino management systems sector are focused on new product innovations to meet the consumer demand and strengthen their position.
For instance, in January 2021, Cher-Ae Heights Casino, a US-based gaming company and Konami Gaming Inc., a US based manufacturer of casino management systems launched SYNKROS Casino Management System in Trinidad, California. Konami’s Synkros is best known for its reliability, marketing tools, analytics tools, and robust data. It captures and compiles the data through all connected areas of the casino property and generates a 360-degree patron view. The SYNKROS Casino management system provides a unique mix of marketing solutions to Cher-Ae Heights Casino’s customers, including floor-wide bonusing activities, random drawings, personalised incentives, offers, and more.
In August 2021, Grover Gaming, Inc., a US-based developer of software and gaming systems acquired Digital Dynamics Software, Inc. for an undisclosed amount. Through this acquisition Grover Gaming will be able to enhance its gaming performance by integrating SAS-based digital gaming equipment and casino communications into its own software. Digital Dynamics Software is a US-based developer of SAS Gateway, GAP gaming protocol, SAS Engine, and the casino management system software.
The countries covered in the casino management systems market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.
Leading Peruvian iGaming Operator La Tinka, Selects Optimove as CRM Marketing Solution to Accelerate Growth through Personalized Journey Orchestration
La Tinka to leverage Optimove’s #1 CRM Marketing solution for iGaming to increase player loyalty and retention through personalized and relevant marketing campaigns.
La Tinka, the leading Peruvian iGaming operator, has chosen Optimove, the #1 CRM Marketing solution for iGaming, to enhance player engagement and retention, helping accelerate the operator’s rapid growth. With Optimove’s advanced CRM Marketing capabilities, La Tinka and their online Sportsbook and Casino brand, Te Apuesto, is set to deliver optimized player journeys with personalized experiences across a broad range of digital touchpoints, enhancing player satisfaction, engagement, retention, and lifetime value.
The strategic integration of Optimove’s Customer-Led Marketing Platform and solution bolsters La Tinka’s refined player engagement strategies, further solidifying the operator’s position as a leading player in the Latin America iGaming industry. La Tinka will leverage Optimove’s OptiMail, a native platform for email personalization and delivery, OptiText, for real-time and scheduled promotional and transactional text messages, and OptiMobile, enabling La Tinka to send personalized rich media mobile push messages directly to players’ devices at optimal engagement times.
The scientific approach embedded in Optimove’s CRM Marketing Platform will empower La Tinka to measure the incremental value of each player interaction. La Tinka will gain key capabilities via Optimove:
Advanced marketing AI capabilities: providing AI-driven insights, Creation, and Orchestration for better player understanding, streamlining or content creation, and optimizing campaign orchestration for enhanced personalized experiences across channels and player touchpoints.
Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver personalized customer communications across any channel.
A continuous optimization loop: Leverage Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to optimize CRM Marketing performance continuously.
“At La Tinka, our dedication to providing an outstanding player experience is unwavering,” said Maria Jose Alfaro, Digital Business Manager at La Tinka. “Optimove, as the industry leader in CRM Marketing, enables us to deliver better, more personalized, and timely player experiences that seamlessly align with the dynamic pace of player engagement with our sports content and casino gaming. Their AI-driven solutions help us determine the next best action for each player to map to every player’s journey. This collaboration reflects our commitment to exceeding our players’ expectations for meaningful experiences at every touchpoint.”
“Smart clients push us to excel, and we’re excited to join La Tinka on their rapid growth journey,” said Tomer Imber, Senior Director of Sales at Optimove. “The La Tinka team truly understands the power of experiences that delight and excite players as a growth engine for the business. As La Tinka focuses on attracting players and converting them at higher rates, we are committed to helping deepen their player engagement and cement long-term retention.”
Optimove will attend and exhibit at SBC Summit Rio, March 5-7, booth D46.
High 5 Games Honored with Two Prestigious Awards at the EKG Slot Awards
High 5 Games, a renowned leader in the casino gaming industry, is proud to announce the receipt of two highly respected awards at the EKG Slot Awards, presented by Eilers & Krejcik Gaming. The awards, “Top Sweepstakes Casino” for High 5 Casino and “Most Innovative Online Game” for Shadow of the Panther Infinity, spotlight High 5 Games’ commitment to excellence and innovation within the digital gaming sphere.
The “Top Sweepstakes Casino” award recognizes High 5 Casino’s exceptional performance and consumer engagement, particularly noting the platform’s expansive game library that exceeds over 1000 titles, cutting-edge technology, and dedication to responsible gaming.
The title of “Most Innovative Online Game” was captured by Shadow of the Panther Infinity, a game that has seamlessly transitioned from land-based popularity to online acclaim. This title features the innovative Racking Up Riches mechanic and the Infinity respins feature, bringing novel excitement to well-established game formats.
“Receiving ‘Top Sweepstakes Casino’ and ‘Most Innovative Online Game – Shadow of the Panther Infinity’ awards is a remarkable win for us. It is the recognition of our products and the impact they have on the industry. These awards inspire us to push the boundaries even further, innovating and elevating the online gaming experience for players around the world and contributing to the development of the iGaming sector as a whole,” said Tony Singer, CEO of High 5 Games.
Asensi Technologies Appointed as Approved Agent by Kahnawake Gaming Commission
Asensi Technologies, a leading provider of Technical Compliance and Certification Services for online Gaming and Gambling companies, proudly announces its appointment as an Approved Agent by the Kahnawake Gaming Commission. This partnership further solidifies Asensi Technologies’ commitment to ensuring regulatory compliance and integrity throughout the gaming industry.
With a track record dating back to 2017, Asensi Technologies has been at the forefront of providing Technical Compliance and Certification Services to gaming operators and suppliers alike. Accredited as a gaming laboratory in Spain since 2017 and most recently in Peru on February 13, 2024, Asensi Technologies has continually demonstrated its expertise in facilitating compliance with regulatory requirements.
The Kahnawake Gaming Commission’s decision to designate Asensi Technologies as an Approved Agent reflects the company’s commitment to upholding the highest standards of regulatory compliance and integrity. Asensi Technologies is poised to assist the Kahnawake Gaming Commission in fulfilling its regulatory objectives effectively and efficiently, ensuring the integrity of gaming operations at every level of the industry and supporting all stakeholders in meeting regulatory standards.
“We are honored to be appointed as an Approved Agent by the Kahnawake Gaming Commission,” said Aurora Merino Salas, CEO at Asensi Technologies. “This appointment further validates our dedication to providing comprehensive technical compliance and certification services and also underscores our steadfast commitment to promoting transparency and integrity throughout the gaming industry.”
Asensi Technologies remains fully committed to leveraging its expertise and experience to assist the Kahnawake Gaming Commission in achieving its regulatory objectives. The company’s comprehensive range of services aims to facilitate seamless compliance for gaming operators and suppliers, thereby enhancing trust and confidence in the gaming sector.
“We extend our gratitude to the Kahnawake Gaming Commission for trusting in our capabilities,” added Aurora Merino Salas. “At Asensi Technologies, we are committed to continuing our efforts to uphold the highest standards of regulatory compliance and integrity within the gaming industry. Without a dedicated, committed, and specialized team like that of Asensi Technologies, all these steps forward would be impossible.”
For more information about Asensi Technologies and its suite of Technical Compliance and Certification Services, please visit Asensi website.
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