Latin America
PLAYMAKER RANKS #1 IN LATIN AMERICA AND IS NOW RANKED #6 ACROSS ALL OF THE AMERICAS BY COMSCORE
Playmaker, the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, has been ranked by Comscore as the number one regional digital sports media group in Latin America and the sixth largest digital sports media group across the Americas with 179.6 million visits in the month of December 2021.
Multiplatform Total Visits in December 2021 (All Americas)Â (1)
- ESPN â 687 million
- Globo Esportes â 349 million
- CBS Sports â 276 million
- Yahoo Sports-NBC Sports Network â 270 million
- Sports Illustrated Media Group â 211 million
- Playmaker.Fans Group â 179 million
- Minute Media / The Players’ Tribune â 167 million
- USA Today Sports Media Group â 153 million
- MSN Sports â 130 million
- NFL Internet Group â 123 million
Since last reporting it’s Comscore rankings in July 2021, Playmaker has expanded its audience reach both through organic growth and M&A, including the acquisitions of Yardbarker (July â USA), The Nation Network (November â Canada and USA), VarskySports (November â Argentina), Grupo SuperPoker (November â Brazil), Futmarketing (January, 2022 â Brazil), and Cracks (January, 2022 â Mexico). Playmaker’s acquisitions and integration efforts allow the company to deliver diversified and authentic content across multiple channels and geographies.
Playmaker now ranks as a top-25 digital sports media group in the U.S. after generating 18 million visits to its properties in the U.S. in December 2021. Additionally, Playmaker now ranks as the 15th most popular digital sports media group in Canada (2) with 4.2 million visits in Canada in December 2021, per Comscore’s ratings.
Playmaker has also been once again ranked as the number one regional digital sports media group throughout Latin America for December 2021. Through it’s market leading web properties such as Bolavip, Redgol, and Somos Fanaticos, as well as leading social media and video properties Cracks, VarskySports, and Fanaticos Por Futebol, Playmaker continues to deliver to its fans a complete multi-channel content experience across Brazil, Mexico, Colombia, Argentina, Peru, and Chile.
“We continue to focus on the Americas as our core market,” commented Jordan Gnat, Playmaker CEO. “Strong organic growth year over year is the result of our teams executing each day and leveraging key centres of excellence that we have created. We have acquired great companies and we have helped turn them into market leaders.”
Latest News
21VIRAL Integrates Air Dice Group Games
21VIRAL, the Latin American-focused games aggregator and solution provider, has onboarded Air Dice Group’s games portfolio.
21VIRAL, which is creating a streamlined integration, onboarding and transparent pricing in the iGaming casino and game aggregation supply vertical, announced the onboarding of Air Dice Group today.
The distribution deal allows 21VIRAL access to Air Dice’s complete portfolio of content. Air Dice specialises in strategy-influenced money games, which are in high demand across Latin America.
Christoph HĂ€rtel, CEO of 21VIRAL, said: “Our business is customer-first, and building out a great CRX experience is our goal. Having looked at the market incumbents, we decided to specialise in the Latin American market, given its current growth, which is double-digit, and is expected to maintain high levels of growth over the next 5 to 10 years.”
“We have already onboarded several industry-established operators and game providers in record time using AI to facilitate faster and more streamlined workflows. We are, therefore, delighted to work with Air Dice Group to ensure their massively popular games, such as Wild Cash, Coco Craze, and Book of Goddess, are available to our operator’s portfolio of games content.
However, one of the limiting factors, especially if you are an operator or game provider, is the technical integration expertise and market access within the supply chain. If a game provider wishes to have their games deployed on Operator A’s website, but they are yet to be available to that operator, 21VIRAL’s GameConnector will be the provider’s enabler with all the technical integration, heavy lifting, and onboarding. We will also offer reverse integration, which means that we integrate our GameConnector Platform into their systems – therefore, the operators have less effort.
Simply, it’s a win-win, as many game providers in other territories, such as continental Europe, lack the commercial and technical distribution to enter LatAmâwe do all that from themâand the operator gets access to the unique game content in the supply chain that can enhance their players’ engagement and revenue opportunities.â
Rocio Moitino, Director for LatAm, Air Dice Group added: “Latin America has proven to be an expanding and high-growth market for our games content over the last few years, and it continues to increase. We are delighted to increase our market accessibility with 21VIRAL’s team, as they provide faster speed to market to enable operators to access and publish our unique games to their casino lobby in quicker timeframes.”
Latest News
Amusnet Expands Latin American Presence Through Strategic Partnership with bet365 in Peru
Amusnet proudly announces its partnership with bet365 in Peru. This collaboration supports the providerâs broader expansion strategy, reinforcing its commitment to growth within key emerging markets. Both companies are set to capitalize on the increasing demand for high-quality, engaging gaming content across Latin America.
âPartnering with bet365 in Peru represents a significant step in our journey to expand across emerging regions in Latin America. By aligning our strengths with such a respected operator in the industry, we are positioned to solidify our commitment to offering dynamic and engaging solutions that cater to the region’s demands,â said Nikola Georgiev, Senior Sales Manager at Amusnet.
A bet365 spokesperson said:Â âWe are proud to extend our partnership with Amusnet into the Peruvian market. Their combination of slots, perfectly fit bet365âs Games product and they will be a welcome addition for our Peruvian customers.â
Latest News
Amusnet Joins GAT Caribe CancĂșn to Showcase Gaming Excellence
Amusnet is going to showcase its top-notch offerings across Online Casino and Live Casino verticals at GAT Caribe CancĂșn on November 27 at the CancĂșn International Center. The leading international providerâs participation reflects its focus on establishing meaningful partnerships and delivering gaming experiences tailored to LATAM audiences.
âGAT Caribe CancĂșn allows us to demonstrate our global expertise within the sector while tailoring Amusnetâs offerings to meet the unique preferences of local players. We are proud to present Dancing Dead, a slot game inspired by the traditional DĂa de los Muertos celebration, which has been featured on major Mexican TV channels and programs like Viva la Vi. The expo also is a great opportunity for us to engage with key industry figures, discuss new trends, and cultivate relationships to enhance Amusnetâs impact across this dynamic region,â said Iraid Rosales, Country Manager Mexico at Amusnet.
The company will showcase a specially curated selection of its Online Casino games, including top performers like 20 Golden Coins, Diamond Plus, Candy Palace, and Extra Crown and latest releases like Dancing Dead, Vampire Bites, and the unique celebrity slot Stoichkov #8, released in Mexico in May this year.
At the event, visitors can also learn more about the companyâs Type S premium slot cabinet series, which features a range of the companyâs award-winning slots, including the well-known Jackpot cards bonus. The popular games are Fruits & Gold, 20 Golden Coins, and Cocktail Rush, as well as the newest titles like Stoichkov #8 and Extra Crown Classic.
GAT Caribe CancĂșn 2024 will gather gaming industry leaders across the Caribbean and Central America to explore digital transformation, esports, and cutting-edge gaming technology innovations. The event will feature an extensive exhibition, allowing operators to test new online games and the latest Land-based technology, helping them expand and refresh their portfolios. Highlighting the schedule, the GAT Caribe Cancun Academy will host local and multinational industry leaders for conferences, training, and forums, addressing key trends shaping the future of gaming.
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