The Fire Joker has returned, his blazing grin wider than ever. He’s back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, there’s more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.
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The Fire Joker has returned, his blazing grin wider than ever. He’s back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, there’s more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.

Latin America

PLAYMAKER RANKS #1 IN LATIN AMERICA AND IS NOW RANKED #6 ACROSS ALL OF THE AMERICAS BY COMSCORE

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PLAYMAKER RANKS #1 IN LATIN AMERICA AND IS NOW RANKED #6 ACROSS ALL OF THE AMERICAS BY COMSCORE

 

Playmaker, the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, has been ranked by Comscore as the number one regional digital sports media group in Latin America and the sixth largest digital sports media group across the Americas with 179.6 million visits in the month of December 2021.

Multiplatform Total Visits in December 2021 (All Americas) (1)

  1. ESPN – 687 million
  2. Globo Esportes – 349 million
  3. CBS Sports – 276 million
  4. Yahoo Sports-NBC Sports Network – 270 million
  5. Sports Illustrated Media Group – 211 million
  6. Playmaker.Fans Group – 179 million
  7. Minute Media / The Players’ Tribune – 167 million
  8. USA Today Sports Media Group – 153 million
  9. MSN Sports – 130 million
  10. NFL Internet Group – 123 million

Since last reporting it’s Comscore rankings in July 2021, Playmaker has expanded its audience reach both through organic growth and M&A, including the acquisitions of Yardbarker (July – USA), The Nation Network (November – Canada and USA), VarskySports (November – Argentina), Grupo SuperPoker (November – Brazil), Futmarketing (January, 2022 – Brazil), and Cracks (January, 2022 – Mexico). Playmaker’s acquisitions and integration efforts allow the company to deliver diversified and authentic content across multiple channels and geographies.

Playmaker now ranks as a top-25 digital sports media group in the U.S. after generating 18 million visits to its properties in the U.S. in December 2021. Additionally, Playmaker now ranks as the 15th most popular digital sports media group in Canada (2) with 4.2 million visits in Canada in December 2021, per Comscore’s ratings.

Playmaker has also been once again ranked as the number one regional digital sports media group throughout Latin America for December 2021. Through it’s market leading web properties such as Bolavip, Redgol, and Somos Fanaticos, as well as leading social media and video properties Cracks, VarskySports, and Fanaticos Por Futebol, Playmaker continues to deliver to its fans a complete multi-channel content experience across Brazil, Mexico, Colombia, Argentina, Peru, and Chile.

“We continue to focus on the Americas as our core market,” commented Jordan Gnat, Playmaker CEO. “Strong organic growth year over year is the result of our teams executing each day and leveraging key centres of excellence that we have created. We have acquired great companies and we have helped turn them into market leaders.”

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BGaming Partners with its LATAM Brand Ambassador Jon Vlogs to Support Charity Mission in Brazil

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Rapidly expanding content provider secures deal with leading Brazilian influencer

Popular iGaming content provider BGaming is proud to announce a new collaboration with Brazilian influencer Jon Vlogs. Under the deal, Vlogs serves as the brand’s official LATAM ambassador starting in July.

To celebrate the partnership, BGaming has joined forces with Jon Vlogs to support his “BDJ na Amazônia” charity project, a mission focused on environmental and social impact in the heart of the Amazon. The goal of the project was to engage Gen Z and millennials with environmental issues by mixing entertainment with education.

During his journey, Jon Vlogs streamed his sessions featuring BGaming’s Aztec Clusters, highlighting how the game’s themes of ancient rituals, jungle exploration, and hidden treasures mirrored his real-life adventure.

Continuing the mission in Brazil, BGaming has also donated €5,000 to Instituto Onça-Pintada (IOP), the world’s first institution dedicated to jaguar conservation in Brazil. The organisation conducts vital scientific research to ensure the preservation of the jaguar across the country’s various biomes.

Kate Puteiko, CMO of BGaming, said: “Our partnership with Jon Vlogs goes far beyond traditional brand ambassador deals. It’s a testament to our commitment to social responsibility, the environment, and Brazil.

“The ‘BDJ na AmazĂ´nia’ project aligns perfectly with our values at BGaming, and we are proud to be able to make such a positive impact and to help preserve Brazil’s natural heritage.”

Jon Vlogs said: “I’m extremely excited to partner with BGaming. They are always striving to go beyond, also trying to make a positive impact in Brazil, and this collaboration is a perfect example. Being able to continue my passion for playing while on a mission to help the Amazon is a huge win for me, and I’m grateful to BGaming for giving me the opportunity to do so. This is just the beginning of what promises to be a really exciting and productive partnership.”

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Belatra unveils Lucila M. Barletta as new Head of Accounts LatAm

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Belatra unveils Lucila M. Barletta as new Head of Accounts LatAm

 

Belatra Games, the specialist online slots developer, has unveiled Lucila M. Barletta as its new Head of Accounts LatAm as the company accelerates its expansion across the region.

Lucila M. Barletta, Head of Accounts LatAm at Belatra, said: “Latin America is one of Belatra’s key growth engines for the long term. My goal is to help Latin America reach its full potential within the global gaming landscape. This region has incredible energy and growth opportunities, and I see my role as ensuring we’re not only present, but also adding real value and building long-term, meaningful partnerships.”

Latin America is a cornerstone of Belatra’s global growth strategy, with the company investing in regional talent, dedicated account management, and tailored game content designed specifically for local audiences.

Barletta brings valuable experience that combines her people-focused skills with business development, having worked on creating strategic alliances, integrating games into diverse markets, and gaining deep insight into the dynamics of a fast-moving industry.

Belatra will also be presenting its latest slot innovations at SBC Summit Lisbon (Stand B523) highlighting its mobile-first, immersive content built for global reach but with local flavour. Visitors will be treated to an unforgettable experience inspired by Blast the Bass, Belatra’s smash-hit slot that exploded onto the market with massive success. There will also be  a themed bar built around the game’s legendary energy, giving guests a taste of the excitement through a special menu served by Belatra’s expert team.

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Spintec Strengthens its Partnership with Merkur in Colombia and Peru

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Spintec Strengthens its Partnership with Merkur in Colombia and Peru

 

At the Peru Gaming Show in June, strategic partners Merkur Gaming and Spintec entered a new chapter in their partnership in Latin America. The two companies signed a distribution agreement for Colombia and Peru, marking an important milestone in their collaboration. Their united presence at the show highlighted the strength of this alliance, which continues to deliver considerable advantages to their already winning cooperation across the region.

Spintec’s debut appearance this year was a highlight of Merkur Gaming stand at Jockey Plaza in Lima. The Slovenian specialist in Electronic Table Games (ETGs) featured an impressive range of products that combined innovation, reliability, and performance.  Their Karma and Charisma product lines were the big showstoppers with their unbeatable combination of innovation and reliability. These products are gaining traction and popularity all over the world for a very good reason: they are fully engaging and attractive to look at, while also being extremely dependable.

And the quality of Spintec’s portfolio is already delivering measurable results in the region. The renowned research company Eilers & Krejcik recognized Spintec as the top-performing ETG supplier in South America in their April 2025 Latin America Game Performance Report. This achievement propels the partnership in Peru and Colombia even further. It not only underlines the seamless integration of Merkur’s powerful regional presence with Spintec’s technological leadership in ETGs but also serves as a testament to the importance of companies’ growing strategic alliance.

“ETGs are a valuable and strategic addition to Merkur’s already robust product portfolio,” said Dominik Raasch, Management Board Member, Merkur Games. “Our partnership with Spintec is built on a shared vision of delivering excellence, innovation, and value to our customers. The joint market presence we are creating in Latin America is only the beginning.”

Goran Sovilj, Global Sales Director at Spintec, echoed the sentiment: “Our collaboration with Merkur Gaming continues to deepen, and we’re proud of what we’ve achieved together. With their strong local teams, infrastructure, and sales support, we are perfectly positioned to take the leading role in the ETG market in Latin America, and beyond.”

As the companies continue to strengthen and widen their strategic alliances in the region, their commitment to joint innovation, market leadership and next-level gaming experiences grows even further. The optimism is based on past achievements, but also on a very positive outlook towards future growth.

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