Betway, has announced an exclusive partnership for the betting sector with Brazil’s touring car auto racing series, Stock Car Pro Series Brazil.
The deal is Betway’s first Motorsport sponsorship and will give the brand widespan TV exposure through the year, with each of the races broadcast on free-to-air channel Band and on SportTV.
Betway’s branding will be in-view at each of the racetracks for both fans who will be attending the series live for the first time since 2019 and for those at home watching on television.
Betway and Stock Car Pro Series will also be producing and delivering exclusive content that will be shared across their social media channels on each of the race days.
The twenty-four races series that will be divided into 12 stages, commences on 11 February at Autodromo Interlagos and concludes at the Aurodromo International Nelson Piquet over the weekend of 18 to 20 November.
Stock Car Pro Series will involve some of the world’s biggest motorsport names that include Stock Car Pro Series regulars such as Caca Bueno, Daniel Serra, Ricardo Mauricio, Thiago Camilo and Gabriel Casagrande alongside former F1 drivers Rubens Barrichello, Felipe Massa, Ricardo Zonta and Nelson Piquet Jnr.
Anthony Werkman, CEO of Betway, said:
“Our agreement with the Stock Car Pro Series in not only the Betway brand’s first in Motorsport but it’s also our first sports deal in the country of Brazil.
“The Stock Car Pro Series is one of the most supported and viewed sports in Brazil with it being broadcast on their free-to-air television channel Band.
“We’re excited by this partnership that will no doubt help grow our brand awareness in South America.”
Arthur Silva, Head of Marketing for Betway in Brazil, said:
“We are very happy to be together as sponsors of one of the biggest categories of Brazilian motor racing.
“We strongly believe that this sport, which is already the passion of many, still has great growth potential in Brazil.”
Fernando Julianelli, CEO of Stock Car Pro Series Brazil, said:
“We are very proud to have Betway as Stock Car Pro Series Sponsor.
“One of the world leaders in this segment, which has been constantly investing in major sports competitions and especially, that supports and defends the responsible gambling.
“We will be together with Betway, believing in the growth of this market in Brazil.”