Canada
Four in 10 who bet on sports plan to place a Super Bowl wager

With Super Bowl LVI days away, a new survey from the Responsible Gambling Council (RGC) shows that Ontario sports fans are gearing up to bet on the NFL’s iconic championship.
More than four-in-ten (42 per cent) of Ontario’s sports bettors plan to lay their money down on the big game. The survey also finds 38 per cent of Ontario adults believe their sports knowledge gives them an edge in predicting outcomes. This widespread belief is risky because it can lead to over confidence and motivate some to bet more than they can afford to lose.
Those who believe their knowledge gives them an advantage are predominantly between 18 and 34 (48 per cent), male (46 per cent) and Toronto based (48 per cent). This group bets more frequently.
Younger Ontarians are also significantly more susceptible to being influenced by friends and family when betting, which can increase risk. Seventy-two per cent of those 18 to 34 say they their sports bets have been impacted by others. This compares to 59 per cent among bettors 35 to 54 and 40 per cent for those over 55.
How people plan to bet
Respondents were asked how they plan to place their Super Bowl wager.
- 47 per cent will bet with friends
- 44 per cent will buy sport-based lottery tickets
- 40 per cent will bet in a pool
- 39 per cent will bet with a different sportsbook website
- 36 per cent will bet online with OLG.ca
How much Ontario Super Bowl bettors plan to wager
- 52 per cent say they will bet $50 or less
- 29 per cent say they will bet between $50 and $100
- 17 per cent say they will wager $100 or more
Managing the risks
Encouraging news emerging from this survey is that 90 per cent of this year’s Super Bowl bettors plan to employ at least one strategy to manage their gambling risk. More than half (52 per cent) say they will stay within a pre-set betting limit and four-in-ten indicate they always view sports betting as entertainment, not as a way to win money.
The Responsible Gambling Council’s take on this
“The fact that such a strong majority of sports bettors have a plan in place to protect themselves is great news,” says Shelley White, CEO, Responsible Gambling Council. “However, the risks should never be underestimated. It’s easy to get carried away by the excitement of the big game. A quarter of sports bettors reported feeling the need to bet more and more money and nearly two-in-ten have lied to people important to them about how much they gambled. The consequences of chasing losses can be financially and emotionally devastating. Knowing the risks and having a plan to protect yourself are essential to having fun and enjoying the game.
RGC tips for safe online sports betting
- Pre-set betting limits and stay within your budget
- Only gamble with money you can afford to lose ā never borrow money or use money intended for necessities, like rent, the mortgage or food
- Limit your alcohol and/or cannabis intake
- Never chase losses by trying to win back what you’ve lost
- Don’t bet if you are upset or stressed
- View sports betting as entertainment, not a way to make money
- And remember there is no way to predict the outcome of the game
Canada
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaignās reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm ā 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: āBetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
āIn using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.ā
Canada
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations ofĀ the Registrarās Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCOās Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCOĀ has the right to appeal the Registrarās decision to theĀ Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of theĀ AGCOĀ and part of Tribunals Ontario.
QUOTE
āResponsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.ā
Dr. Karin Schnarr, Chief Executive Officer and Registrar āĀ AGCO
ADDITIONALĀ INFORMATION
BetMGM Canada Inc. failed to comply with the Registrarās Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operatorās business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate āAbove the Streetā had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Streetā. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate āMaple Leaf Marketingā engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to āMaple Leaf Marketingā. |
Canada
BCLC Launches āWhatās played here stays hereā Campaign

BCLCās new āWhatās played here stays hereā campaign is issuing an important reminder to British Columbians who choose to gamble ā specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
āAcross B.C. and Canada, weāve seen incredible groundswell around the importance of buying and supporting local, and thatās no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether itās at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,ā Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
āBCLC continues to raise awareness that these gambling options do not support B.C.ās economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,ā Pat Davis added.
-
Latest News7 days ago
Blokotech appoints Nicolas Castearena as Commercial Director LATAM
-
Canada7 days ago
BCLC Launches āWhatās played here stays hereā Campaign
-
Latest News6 days ago
CT Gaming with First installations in Guatemala
-
Latest News7 days ago
Pollard Banknote Partners with Maryland Lottery to Launch First Back to the Future-inspired Scratch-off Game
-
Latest News7 days ago
St. Louis Cardinals Announce Marketing Partnership with bet365
-
Latest News7 days ago
Trustly Partners with Hard Rock Digital
-
Latest News7 days ago
AGS – Pioneering the future of omni-channel gaming
-
awards7 days ago
AGS Wins 2025 USA TODAY Top Workplaces USA Award