A record 31.4 million American adults plan to bet on Super Bowl LVI, a 35 percent increase from 2021, according to new American Gaming Association research. Bettors will wager an estimated $7.61 billion on this year’s championship game, up $3.33B (78%) from last year.
Americans’ betting plans are up across all wagering methods compared to 2021:
- 18.2 million American adults will place traditional sports wagers online, at a retail sportsbook or with a bookie, up 78 percent from 2021.
- 18.5 million plan to bet casually with friends or as part of a pool or squares contest, up 23 percent from 2021.
- 76 percent say it is important for themselves personally to bet through a legal operator, up 11 percent from 2021.
- 55 percent of bettors plan to wager on the Los Angeles Rams compared to 45 percent on the Cincinnati Bengals.
“The results are clear: Americans have never been more interested in legal sports wagering. The growth of legal options across the country not only protects fans and the integrity of games and bets, but also puts illegal operators on notice that their time is limited.” – Bill Miller, AGA President and CEO
Importantly, 106 million American adults (41%) recall advertising related to responsible gaming in the past year—an increase of 32 million people (12%) from 2020. This reflects the sports betting industry’s continued and deepened investment in responsible gaming resources, including through the recently relaunched HaveAGamePlan.org.
