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SIS and Codere extend 24/7 Live Betting Channels partnership to include Argentine customers

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SIS and Codere extend 24/7 Live Betting Channels partnership to include Argentine customers

 

Agreement covers horse and greyhound racing content

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has agreed a deal with Codere to extend the distribution of its market leading 24/7 Live Racing Channels to the operator’s Argentine customer base.

SIS’s existing deal with long-term partner Codere provided its racing content to the Spanish operator’s online operations in Spain and Mexico. Codere’s Argentine online customers will now also have access to SIS’s premium and exclusive live UK and Irish horse racing, international meetings from Canada, Czech Republic, Dubai, Germany, Hungary, Latin America, Mauritius, Mexico, Saudi Arabia, Singapore, Spain, and United States, as well as UK, Irish and North American greyhound racing.

In total, SIS will be delivering more than 65,000 live horse and greyhound racing events each year from over 165 racecourses and tracks across five continents to Codere’s Argentine operation. The live racing action is interspersed with market-leading virtuals, providing Codere with profitable short-form content throughout the day with a betting event every three minutes.

SIS’s 24/7 Live Betting Channels are provided as an end-to-end solution including live streamed pictures, data, on-screen graphics with betting triggers, as well as an extensive range of markets and prices. Codere’s online customers in Argentina will also be able to view live races without the need to place a bet prior to the event through SIS’s Watch and Bet model – which is proven to increase engagement and incremental revenues.

Angel CalderĂłn, Digital Sales Manager at SIS, said: “Having worked closely with Codere, we’re thrilled to be extending our partnership with them and to be delivering our market leading horse and greyhound racing action from around the world to their online customers in Argentina.

With an event available to bet on every three minutes, we’re confident that Codere’s customers will engage with the multiple betting opportunities that our 24/7 Live Betting Channels provide, with the product set to drive incremental revenues for the operator.”

Borja Mata, Supplier Relationship Manager at Codere, said: “We’re delighted to be extending our existing relationship with SIS and look forward to delivering an enhanced racing offering to our online customers in Argentina.

“With SIS leading the way when it comes to coverage of the world’s best horse and greyhound racing, this is a deal that made perfect sense to us, and we’re sure our Argentine customers will enjoy the multiple quick-fire betting opportunities on offer from the 65,000 live events a year now available to them.”

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BMM Testlabs Receives National Approval By Brazil’s Secretária de PrĂŞmios e Apostas

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Company to provide its full suite of gaming product testing and certification services to support Brazi`s newly established national regulatory framework, positioning the Company to serve one of the worldߣs largest regulated gaming markets

BMM Testlabs (BMM or the Company), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that the Company has been approved to test and certify land-based games, online games, and betting systems for fixed-odds betting by the Secretaria de Premios e Apostas Substituta do Ministrio da Fazenda in Brazil for the countr`s lottery operators.

This landmark approval reinforces BMM`s capabilities to test and certify any gaming product, for every technical standard adopted by any gaming regulator, in Latin America and every other regulated gaming market around the world.

BMM`s President of Digital Gaming, Security, and Inspections, Marzia Turrini said, “We are honored to have received our federal license from the the Secretaria de Premios e Apostas Substituta do Ministerio da Fazenda.” This milestone reflects our commitment to serving suppliers and Brazilian operators by providing the highest level of testing services and support to ensure that Brazil`s newly regulated gaming market is launched quickly and successfully, with a focus on integrity and protecting the gaming industry and all who play.

In addition to this federal accreditation, BMM has already been authorized to perform compliance testing and certification in the three Brazilian states that have recently regulated iGaming and sports betting Rio de Janeiro, Paraiba, and Parana;. These three states are all in the process of granting operators licenses, which will allow operators to provide fixed-odds sports betting, casino games, and games of skill.

As part of its commitment to the Brazilian market, BMM is establishing a local laboratory from which the Company will provide its full suite of compliance services and solutions, including pre-compliance testing, customized security audits, geolocation testing, and software quality assurance.

This exciting milestone is the result of BMM’s exceptional service to the global gaming industry, its commitment to the Latin American market for more than 16 years, and the strong partnerships it has forged with regulators throughout the region. BMM is a trusted independent testing laboratory for compliance services throughout Latin America, with offices in Argentina, Peru, and soon Brazil. The Companyߣs unparalleled understanding of the regionߣs technical compliance requirements, its high-quality product testing, and dedicated local customer support services ensure client confidence in their choice of a testing laboratory.

Turrini expressed enthusiasm for the momentum in Brazil, saying, “We look forward to partnering with operators and suppliers to provide our best-in-class compliance and certification services, with a focus on quality, speed, value, and player protection. We will offer our extensive expertise to suppliers seeking more than just a certification provider; BMM will be a trusted partner to help suppliers enter this expansive new market in Brazil, which is the largest country in Latin America, the tenth largest economy in the world, and could become one of the largest gaming markets on the globe.”

 

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Latin America

CGS Events Revolutionizes the Chilean Gaming Scene with the Launch of CGS Santiago in its Fourth Edition

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CGS Events, an American company with over 20 years of experience and a history of collaboration with governments across various territories in Latin America and the Caribbean, known for its distinguished track record in organizing events within the gaming industry, has recently announced a complete overhaul of its image and structure. This marks a milestone in the provision of professional sector meetings with innovations like Gaming Insights, XPO 360 and CGS Xperience at various convention centers across Latin America, thereby paving the way for new participants and expanding the market offering.

It announces its next event, CGS Santiago, which will be held on May 29 and 30 at Espacio Riesco, a renowned convention center in the capital of the country. This fourth edition in the southern country promises to be broader and more inclusive than ever, positioning itself as a crucial forum for discussing the imminent regulation of the sector in Chile.

CGS Santiago will offer two days filled with knowledge, with more hours dedicated to conferences, discussion panels and parallel activities. Participants will enjoy the experience of a space dedicated to the presentation of new products, services and solutions for the gaming industry.

The event will also provide excellent networking opportunities including a welcome cocktail, a gala dinner and the CGS Awards ceremony where the outstanding achievements of key market players will be recognized. The guest list includes regulators, tax experts, cybersecurity specialists, FinTechs, marketing agencies, representatives from casinos, lotteries, iGaming and certification laboratories among others.

This year, the event will also include the Chat and Wine segment, sponsored by the prestigious Brazilian company Pay4Fun, designed to foster dialogue while attendees enjoy an excellent selection of national wines.

With these new proposals, CGS Events positions itself as a benchmark in creating meeting and dialogue platforms in the gaming industry in Latin America and the Caribbean as well as redefining the way professionals and companies in the sector connect and explore future opportunities in an evolving market.

For more information about CGS Santiago and other events, visit the website: www. CGSEvents. io and access details about the CGS Santiago event.

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Aposta Ganha Partners with Fast Track to Enhance Player Engagement in the Brazilian Market

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Aposta Ganha Partners with Fast Track to Enhance Player Engagement in the Brazilian Market

 

Aposta Ganha, a prominent iGaming operator catering to the LATAM market with a focus on Brazil, announces a strategic partnership with Fast Track, a leading CRM technology company, to elevate player engagement and loyalty in their markets.

Aposta Ganha, recognised for its comprehensive igaming offerings and commitment to delivering exceptional player experiences, collaborates with Fast Track to integrate innovative CRM solutions. This partnership marks a significant milestone in enhancing player engagement strategies across the iGaming landscape, leveraging Aposta Ganha’s market expertise with Fast Track’s advanced CRM technology.

By seamlessly integrating Fast Track’s AI-powered CRM platform, Aposta Ganha can now deliver personalised gaming experiences at scale, driving deeper player engagement and retention. Fast Track’s real-time data capabilities and automation empower operators to execute hyper-targeted campaigns and dynamic player journeys, tailored specifically for their audience.

“We are excited to partner with Fast Track to enhance player engagement and loyalty in the Brazilian market,” said Halison Rodrigues, Commercial Director of Aposta Ganha. “This collaboration represents a strategic move to further strengthen our position as a leading iGaming operator in the region, leveraging Fast Track’s expertise to deliver personalised gaming experiences that resonate with our players.”

Simon LidzĂ©n, CEO and Co-Founder of Fast Track, shared his enthusiasm for the partnership, stating, “Partnering with Aposta Ganha presents a unique opportunity to elevate player engagement in the Brazilian market. Together, we are committed to delivering personalised gaming experiences that drive long-term player loyalty and satisfaction.”

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