Latin America
Continent 8 Technologies expands into Puerto Rico
ISP continues to ensure that its partners in the LatAm market can access its full suite of products and services via a new data centre and point of presence in Puerto Rico
Continent 8 Technologies, the leading provider of global managed hosting, connectivity and security solutions to the online gaming industry, continues to expand its presence in the fast-growing Latin American market with the opening of a data centre in Puerto Rico.
Continent 8 is now offering its full suite of services based out of Puerto Rico. Diverse geographical routes into Continent 8’s private and highly secure location connects the Puerto Rico facility to the company’s global backbone of more than 80 locations across four continents.
The data centre and strategic point of presence (PoP) in Puerto Rico adds to the company’s data centre and PoP in Bogota, Colombia, which includes a public cloud solution. Services in Peru are set for launch in the second quarter of the year, expanding the company’s footprint even further.
Gabriel Szlaifsztein, General Manager for Latin America at Continent 8 Technologies, said: “The LatAm market is opening up at pace and in Puerto Rico we have a jurisdiction that offers a great deal of potential for operators and suppliers.
“The launch of our services in Puerto Rico aligns with efforts to be first to market in the key regions being targeted by our customers and also in our belief that Latin America will become one of the most significant online gambling markets in the world.”
Back in November, the Puerto Rico Gaming Commission started to accept applications from operators wanting to secure an online sports betting licence in the market, which is estimated to generate upwards of $18million in its first full year.
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GR8 Tech Brings âBest Workplace 2024â and Fresh LatAm Insights from BIS SiGMA Americas
GR8 Tech’s participation at the recent BIS SiGMA Americas event held in São Paulo was quite successful, highlighted by winning the ‘BEST WORKPLACE 2024’ award at the SiGMA Americas Awards and holding over 150 meetings with operators and other stakeholders. These interactions have laid a solid foundation for GR8 Techâs strategic expansion in the region and provided the team with significant insights into the evolving Latin American iGaming market.
A Closer Look at the Brazilian Market and Wider LatAm
“Brazil is not synonymous with Latin America. Each country on the continent has its own unique characteristics,” Evgen Belousov, GR8 Tech CEO.
The most important thing to understand in the LatAm region is that itâs very diverse. There are significant cultural and operational differences that necessitate a localized approach. For example, “Brazil’s rhythm is distinct; life starts in the afternoon, and business interactions reflect this laid-back pace. To thrive here, understanding and integrating into the local lifestyle is essential.”
Belousov further discussed the Brazilian market’s competitive nature, highlighting retention strategies’ crucial role. “The churn rate is high as players frequently shift between operators lured by aggressive marketing. Hence, having robust retention mechanisms, such as real-time tools and enticing bonus mechanics, is crucial to maintaining a loyal customer base,” he added.
Yevhen Krazhan, CBDO, addressed trending compliance and market preferences. “Regulation is a hot topic, with a keen focus on product compliance. Moreover, while classic sportsbooks saturate the market, emerging interests lie in areas like fantasy sports and social gaming, which present new opportunities for differentiation and growth.”
Thomas Carvalhaes, Senior Business Development Manager for the Latin America region, provided his expertise during the panel discussion âUnderstanding the demands and evolution of the B2B marketâ, highlighting the demand for localization and intuitive technology. “In Latin America, where many markets are still learning the ropes of iGaming, the simplicity of the technology is key. Products need to be user-friendly to ensure they meet the expectations of a clientele that values straightforward and engaging gaming experiences,” Carvalhaes explained.
Future Directions and Engagements
Building on the insights and achievements from BIS SiGMA Americas, GR8 Tech is actively expanding its presence in Brazil and LatAm, establishing its reputation as a key player in the region. The company is also exploring opportunities in other global markets, with Asia as the next target at SiGMA Asia, scheduled for June 3-6 in Manila, Philippines. This upcoming event presents another fantastic opportunity for GR8 Tech to demonstrate the capabilities of its flagship GR8 Sportsbook platform and forge new partnerships in another exciting and diverse region. We invite all our partners and clients to stay tuned, following our updates at https://gr8.tech/.
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Successful Exhibition for Spintec at the GAT in Cartagena
GAT Expo, one of the flagship events of the Latin American gaming industry, celebrated its 25th anniversary from April 9 to 11 at the Las Américas Convention Center in Cartagena de Indias.
Numerous companies from the international gambling industry gathered in the port city of Cartagena on the Caribbean coast of Colombia to showcase their latest products at the expo. Also present at the exhibition was Spintec. The company showcased its latest and best products at the expo.
âGAT Gaming week in Cartagena celebrated its 25th installment this year, and we are very happy to report that we have once again taken part in this successful show at the Cartagena de Indias Convention Center,â the Company said.
âWe teamed up with our distributor Spincol S.A. and gathered our partners and distributors from across Latin America to showcase our latest and best products. The Spintec Karma roulettes with a circular topper are still an absolute hit in the region, so its presence at the show was a must.
âHowever, this year, we proudly introduced Carisma, our latest breakthrough product. Its elegant and sleek design commands attention at every showing; our GAT stand was no exception. Charisma is the most player-centric product in our lineup and the combination of its design, technical performance and versatility placed it center stage. Additionally, it is super versatile, offering a combination of different classic and proprietary games, among which our new Galactic Spin is a proper star. This super fun game features a combination of fantastic payout multipliers, jackpots and free spin surprises, keeping our guests entertained for hours.
âWhile our guests were pampered with signature cocktails, aptly named Galactic Vodka and Charismatic Ron, our team unanimously agreed that the impressions from the show were positive.â
Simon Pintar, Spintecâs Sales Manager for Latin America, said: âJust as expected, GAT Cartagena did not disappoint. The turnout was exceptional, and our guests really liked the products and games we introduced. I am confident that our position in the region will only strengthen with the enhanced offering that we have presented this year.â
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Arturo Vidal is the new ambassador of the betting site Estelarbet
Estelarbet, Chile’s leading betting site, is proud to introduce Chilean soccer legend Arturo Vidal as its new brand ambassador. The alliance with Vidal, the Chilean with the most titles in history, marks an important milestone for Estelarbet, as he will exclusively promote its entertaining variety of online casino games, spread responsible gaming and provide an impactful gaming experience. Within the strategic agreement, it was established that the sports betting and online casino will include new branded content activations, face-to-face events and community outreach with the widely known âKingâ.
Sebastián Salazar, CEO of the brand commented: âIt is an honor to welcome a true King of Soccer to the Estelarbet crew. We are excited to have Arturo Vidal associated with the brand. I’m sure his presence will help us generate greater awareness that soccer, sports betting, and online casino are all a form of entertainment, as long as they are done responsibly.â
Estelarbet celebrates the Chilean heritage and the genuine love for online gambling that unites them with the soccer player, both being a real case of success on the national and international playing field. His career, which includes truly stellar moments such as his time in the golden generation, being the two-time champion of America with the Chilean national team, being the Chilean soccer player who won the most consecutive First Division leagues, winning 1 title in all the teams he has played, makes him an inspiring figure and idol of the sport at a national and international level.
Jimena Agudelo, Marketing Manager of Estelarbet said: âOur goal will always be to create exceptional and legendary experiences and who better to represent us than a true star like Arturo. His passion for the game, his dedication and commitment are the perfect reflection of the values we defend at Estelarbet. Without a doubt, he is the best strategic partner we have chosen to represent and increase the visibility of the brand not only in Chile, but also in Latin America.â
This partnership will undoubtedly enhance the entertainment, betting and gaming experience for the brand’s customers and provide them with unparalleled content with the fastest payouts in the sector.
Karla Porto, Influencer Manager says: âEstelarbet’s partnership with Arturo Vidal, is a bet on the great visibility and recognition he has worldwide. With more than 20 million followers on his Instagram account, he has a broad base, which translates into a massive platform to promote the brand, reaching a diverse audience passionate about soccer and sports in general. This will undoubtedly boost Estelarbet’s visibility regionally and attract new users interested in sports betting.â
With Arturo Vidal as the brand’s star, Estelarbet continues to reaffirm its commitment to offer an extraordinary, exciting and safe gaming experience for all users of the platform in Latam.
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