Betano signs as Main Partner of Club Universidad de Chile


Betano, Kaizen Gaming’s online gaming operator, announces a three-year agreement with Club Universidad de Chile as the Main Partner for both the Men’s first team and the Women’s team in all domestic and international competitions.

Club Universidad de Chile, founded in 1927, is a top-tier club and one of the most successful and popular football clubs in the country. The Club has been crowned national champion 18 times and has also won the Copa Sudamericana.

This is Betano’s first sponsorship of a Women’s football team and the timing could not be better, as Club Universidad de Chile Women’s team is the national Champion in Chile, as well as one of the hottest names in LATAM female Football, reaching the Copa Libertadores Femenina semi-finals.

“This partnership underlines our commitment to supporting sports in Chile and strengthens our presence in the country. We are proud to be associated with such a historic team. We look forward to working more closely with the team and establishing our relationship with the fans. Vamos la U!”, commented Julio Iglesias Hernando, Chief Commercial Officer, Kaizen Gaming.

The President of Club Universidad de Chile, Michael Clark mentioned: “We are delighted that Betano has become our new Main Partner. This is a very important sponsorship and it fills us with pride, since it explicitly includes the female squad in the contract. We are very confident that this partnership will bring a lot of sporting successes, as all the U fans hope”.

This marks Betano’s second sponsorship agreement in Chile, following Club de Deportes La Serena in 2021.

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George Miller has started working in the gaming industry as an Editor/Content Manager in 2016 and since then he has acquired many experiences when it comes to interviews and newsworthy subject covering. In 2017, he became Head of Content and he is responsible for the editorial team, press release and story covering on multiple websites that are part of Hipther Agency, including


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