Press Releases
Betsson becomes an Official Sponsor of Colo Colo in 2022

Chile’s top team becomes another major milestone in Betsson’s expansion plan in South America
Betsson Group, the global gaming operator behind the sports and entertainment website, betsson.com, announces that it has signed a one-year sponsorship agreement with Colo Colo in Chile.
Regarded as the most successful club of Chilean football and the only one that has never been relegated, Colo Colo has positioned itself as the most popular team in Chile and the top winner of the Chilean First Division with 32 titles. This sponsorship marks another step in Betsson’s international brand strategy of partnering with local and international reputable sport competitions.
During 2021, Betsson Group has been very active in sponsorships in Latin America. Besides being the official regional sponsor of CONMEBOL Copa América 2021, Betsson also became the naming sponsor of Peru’s Liga 1 and of the Campeonato de Ascenso in Chile. Betsson is also the betting partner of La Roja on a digital level, making it the first sponsor in this category for the Chilean National Team.
Betsson’s support for South American football has now extended to Colo Colo which is the only Chilean team that has won the prestigious Copa Libertadores. This South American premier club football tournament, organised by CONMEBOL, returns this year with Colo Colo once again being one of the participating teams.
Andrea Rossi, Commercial Director for South America at Betsson Group said, “In our drive of expanding in the region, we are also partnering up with local football clubs which we can support and grow. Besides allowing us to further strengthen our brand awareness in the region, it also gives back to the clubs, allowing them to invest more in their players, staff and facilities making the sport we all love – football – more electrifying.”
The global sponsorship agreement between Colo Colo and Betsson Group will cover the 2022 season with the possibility of renewal. Once Colo Colo is back on the field, the renowned team’s jersey will sport Betsson’s logo on the sleeve, fully respecting the historical colors of the club, adapting to black and white in its home and away version.
Likewise, at Colo Colo, President Edmundo Valladares appraised the agreement. “We are very pleased about this sponsorship. Colo Colo is once again synonymous of great and good and attracting such commercial agreements. This helps us in positioning ourselves as a very valuable institution, both from a sportive point of view and certainly also on the global arena which we, as leaders of football on a national level must have.”
On his part, the Commercial Manager of Colo Colo, Samuel Pérez, said that “We are very proud to welcome one of the most important gambling operators in the world, Betsson, to our family of sponsors. We consider this agreement as a milestone and the beginning of a new stage for the club. Associating with a company with 55+ years of international experience will undoubtedly help us to improve Colo Colo’s positioning at a regional and global level.”
eSports
Red Bull Home Ground Heads to New York this November

Red Bull Home Ground, the pro VALORANT invitational, is set to make its return with a blockbuster fifth edition, bringing together the world’s top teams to New York City, for one of the most exciting showcases in the esports calendar. From November 13–16, the iconic Hammerstein Ballroom at the Manhattan Center will host four electrifying days of competition, as global giants and rising stars fight to claim the title of 2025 off-season champions.
This year, Red Bull Home Ground will feature a stacked lineup of elite contenders. Returning champions T1 are ready to defend their crown, joined by two-time VCT Global Event winners Fnatic and fan-favourites G2 Esports, Sentinels, and ZETA DIVISION. Joining these giants will be the two top teams who earn their place through the Play-In Stage and an additional team to be revealed – a gauntlet of global qualifiers open to all in India, USA, Spain, Turkey, Chile, Egypt, Belgium, Germany, South Africa, Netherlands, Japan, and EMEA qualifiers, giving players around the world the chance to earn a spot to go against the best-of-the-best on the main stage. The final main stage slot will be revealed at a later date.
For the first time, the Red Bull Home Ground World Final will be hosted in the United States, taking place at the legendary Hammerstein Ballroom in Manhattan. Known for its grand Beaux-Arts architecture and storied history hosting icons like The Grateful Dead and Guns N’ Roses, the venue offers a perfect blend of classic New York legacy and modern spectacle for this high-stakes tournament. The action kicks off on November 13-14, with both days dedicated exclusively to the Play-in stage and the opening stages of the competition. For fans eager to experience the action live, tickets for the public main stage event on November 15-16 are available for purchase via Ticketmaster.
At last year’s Red Bull Home Ground in Berlin, fans were treated to an unforgettable grand final as T1 stormed to victory over Cloud9, clinching the championship title with a dominant 3-1 series. With every edition, Red Bull Home Ground has elevated the VALORANT off-season calendar, known for its fast-paced format, jaw-dropping plays, and international flair. Red Bull Home Ground continues to be a staple tournament for pro teams looking to compete against the best competition and for fans ready to witness thrilling match-ups.
eSports
TEAM VITALITY WINS THE BLAST.TV AUSTIN MAJOR 2025, WELCOMING THE ERA OF TEAM VITALITY

Today, leading esports club Team Vitality has been crowned champions of the BLAST.tv Austin Major 2025, held at the iconic Moody Center in Austin, Texas. The Most Valuable Player (MVP), Mathieu ‘ZywOo’ Herbaut, led the charge as the Bees stormed to yet another title, delivering several standout performances throughout the tournament, particularly in the Grand Final against The MongolZ.
In just a few months, Team Vitality has become one of the most dominant rosters in the history of the game, laying the groundwork for a golden era for both the organisation and the wider French esports scene. Every tournament becomes a fresh display of strength, and every victory writes a new chapter in the CS2 history books.
UNDOUBTEDLY THE BEST
The powerhouse lineup of Dan ‘apEX’ Madesclaire, Mathieu ‘ZywOo’ Herbaut, Shahar ‘flameZ’ Shushan, William ‘mezii’ Merriman, and Robin ‘ropz’ Kool delivered another masterclass in CS2, defeating several top-tier teams, including NAVI and MOUZ.
Team Vitality’s incredible 30-game unbeaten run was ended by Brazilian side Legacy in Round 1; however, the Bees’ hopes were not diminished, as the team bounced back to claim a 13-6 victory over Nemiga in Round 2. This result was followed up by a dominant 13-2 display against 3DMAX in Round 3. The icing on the cake that sealed their spot in the playoffs was a convincing 2-0 win over Virtus.pro.
The Quarterfinals saw Team Vitality face off against NAVI. Despite both maps being closely contested, Team Vitality’s composure saw them through to a 2-0 victory, which was capped off by a clutch final-round performance from mezii to secure their place in the Semifinals. There, they faced against MOUZ in a classic rematch of the IEM Dallas 2025 Grand Final. Map 1 (Mirage) saw Team Vitality take a strong 13-8 win on MOUZ’s own map pick. After a tricky game on Inferno, where MOUZ struck back, the series was tied at 1-1. However, on the decider map, Train, the Bees crushed MOUZ, closing out the series with a 2-1 win and sailing to the Grand Final.
The Grand Final against The MongolZ was just as action-packed as the Semifinals. After a shaky start on Mirage, where they fell 5-13, the Bees struck back and secured a dominant 13-4 victory on Dust II. With everything on the line, the squad headed into Inferno – a classic Major finals map – to decide who would take the Austin Major crown. Despite Inferno being Team Vitality’s kryptonite throughout this Major, they pulled off a stunning 13-6 victory, dominating the CT side in the first half and carrying that momentum through to close the series out and secure the title.
This was Team Vitality’s second appearance in a Major final, following the historic victory in Paris in 2023. By winning in Austin, the Bees join an elite group of clubs as the fourth team in history to have won at least two Majors, alongside Astralis, Fnatic, and NAVI.
“Two years after our first Major win in Paris, we’re incredibly proud to experience this immense joy once again with this golden team. This victory crowns a historic start to the year, during which we’ve already claimed some of the biggest titles, including the ESL Grand Slam. Winning this Major was a key objective, a title that firmly places Team Vitality among the greatest clubs in Counter-Strike history. This team is the best in the world, without question. We are living in the Vitality era, and every other team is living in it too,” said Fabien “Neo” Devide, President and co-founder of Team Vitality.
“This latest title is a testament to our ability to build a long-term project rooted in excellence, one that blends talent and execution. Winning a second Major in just two years is not only a milestone in esports history, but also a powerful signal to the entire industry that French esports has reached the next level. This success is the result of collective strength, from our players and staff, to the unwavering support of our partners who share in this ambition. Together, we’ve achieved an unprecedented milestone,” said Nicolas Maurer, CEO and co-founder of Team Vitality.
WELCOME TO THE VITALITY ERA OF COUNTER–STRIKE
With this win, Team Vitality has claimed its seventh consecutive title of the year, extending a historic run and asserting its dominance at a prestigious event (the first Major to host 32 teams). Amid fierce competition and high-stakes matches, this trophy marks a defining chapter in Team Vitality’s golden history.
Dan ‘apEX’ Madesclaire and Mathieu ‘ZywOo’ Herbaut, who have been part of the Counter-Strike division since its inception in 2018, have now secured their second Major title in Team Vitality colours following their triumph in Paris in 2023, a feat that cements their status as true icons of global esports.
ZywOo also becomes the third player in history to win two Major MVP titles, and at just 24 years old, earns his 27th career MVP title. Meanwhile, apEX wins his third Major as an In-Game Leader, once again displaying his leadership skills and his key role in the club’s successes.
Robin ‘ropz’ Kool, whose arrival earlier this year marked a turning point in the team’s journey, has now claimed the second Major title of his career. His exceptional impact has been instrumental in elevating the team to new heights. For William ‘mezii’ Merriman and Shahar ‘flameZ’ Shushan, this marks their first-ever Major win, the pinnacle of competitive success in Counter-Strike, and a fitting reward for their steadfast dedication and standout performances in the tournament’s most intense moments.
THE VITALITY UNIVERSITY JERSEY 2025 COLLECTOR’S SHIRT – NOW ON SALE
To celebrate this victory, Team Vitality has unveiled a collector’s edition of its Vitality University Jersey 2025. This special edition features a second star above the bee logo, in recognition of the club’s two Major Championship wins (Paris and Austin), as well as a unique graphic on the back of the jersey. With its iconic bee-yellow colour and oversized design, this jersey is inspired by the timelessness of United States university fashion.
The Vitality University Jersey 2025 – Austin Major Champions is available now on the official store at the price of €89.99.
Latest News
Hard Rock Bet Launches Legendary Reward Drops

Hard Rock Bet announced the launch of Legendary Reward Drops, a new online rewards program that will engage players with monthly Levels and guaranteed weekly rewards and promotions. In addition, Hard Rock Bet has fully integrated into Unity by Hard Rock™, where play on Hard Rock Bet will simultaneously earn players Unity Points, Unity Tier Credits, and Level Credits to ‘level up’ towards more valuable weekly Legendary Reward Drops. As a combined rewards and loyalty experience, Legendary Reward Drops and Unity by Hard Rock will create unparalleled value, benefits, and omnichannel opportunities for Hard Rock Bet players.
The new Legendary Reward Drops will provide players with valuable weekly rewards like bonus bets, parlay insurance, and Unity Point multipliers – all suspensefully presented through an immersive experience of a custom guitar case unveiling the contents of each Drop. The program features eight monthly levels that will provide players with Drops of increasing value based on their play. Players will be able to track their progress towards ‘leveling up’ within the rewards experience.
Hard Rock Bet has also streamlined its loyalty program through Unity by Hard Rock, providing players with a true omnichannel experience and the ability to earn and redeem incredible rewards at participating Hotels, Cafes, Casinos, Rock Shops, and more. Additionally, rewards in the online Rewards Store have been upgraded to recently include merchandise, local concert tickets, and hotel stays at resort properties in Hollywood, Punta Cana, and the Maldives.
“We’re proud to offer our players the best of both worlds: A rewards program with guaranteed weekly Drops and an unparalleled global loyalty program with Unity by Hard Rock. With our combination of a top-rated product and omnichannel benefits that can score players concert tickets, enhance their play, and send them on vacations around the world, we’ve created a connected entertainment experience and further solidified Hard Rock Bet as the best place to play,” said Mike Primeaux, Hard Rock Bet’s Executive Managing Director – Chief Operating Officer.
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