Oxygen Esports Partners with Drinkswear Brand, Ice Shaker

 

The partnership signifies the extension of the relationship between Oxygen Esports and the Gronkowski family and sees their brand Ice Shaker become the Performance Bottle and Shaker Partner for all rosters

Ice Shaker and Oxygen Esports are thrilled to announce their new partnership where Ice Shaker will become the official Performance Bottle and Shaker Partner of Oxygen Esports, the Boston Uprising and the newly announced Boston Call of Duty League franchise. This announcement is an expansion of the partnership between Oxygen and the Gronkowski family, who announced their involvement in OXG’s latest fundraising round in December. Ice Shaker continues its move into esports as they will provide equipment and performance consulting for all OXG’s rosters.

Ice Shaker is a family-operated business created and used by the Gronkowski brothers. The five pro athletes from the National Football League and Major League Baseball who needed a bottle designed to perform well while looking fresh on their respective playing fields. The bottle is forged from kitchen grade stainless steel that will not absorb odor like plastic bottles do and features a patented twist-in agitator that breaks up powders but is silent when you shake the bottle. Ice Shaker offers a product so far above competitors that during their appearance on Shark Tank they were offered by all 5 sharks and closed a deal with Mark Cuban & Alex Rodriguez.

“Gamers need a bottle that will keep their drinks cold all day, won’t spill, won’t sweat and can mix their favorite energy drinks,” says Chris Gronkowski, Founder and CEO of Ice Shaker. “Ice Shaker is the perfect gaming bottle, and we are excited to see OXG stay hydrated with a bottle that was built for the best.”

Oxygen Esports is New England’s largest esports organization with rosters competing at the highest level across some of the most-watched titles in esports, including Call of Duty, Overwatch, Valorant, Halo, Rainbow Six: Siege, Rocket League and Apex Legends.

“We are elated to expand our partnership with the Gronkowski family and welcome Ice Shaker as a partner for all of our rosters,” said Murphy Vandervelde, Co-Founder of Oxygen. “With most of our leadership team having played collegiate and professional athletics we know how important it is to equip our athletes to perform in-game, during practice and off the stage. Ice Shaker’s proven technology will allow our gamers to stay hydrated with a cold beverage for hours. No matter how heated the competition gets, we can count on Ice Shaker to keep our teams cool.”

Not only is Ice Shaker’s technology best in class, but the bottle also features highly customizable bottle designs and slick design profiles to make sure consumers have a bottle for every occasion.

“Ice Shaker’s highly customizable design will allow us to offer our fans plenty of unique and limited-edition color ways enabling them to stay fresh and hydrated,” said Adam Morrison, Chief Operating Officer of OXG. “we are looking forward to keeping our fans on their toes with surprise drops, contests and influencer collaborations.”

 

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George Miller has started working in the gaming industry as an Editor/Content Manager in 2016 and since then he has acquired many experiences when it comes to interviews and newsworthy subject covering. In 2017, he became Head of Content and he is responsible for the editorial team, press release and story covering on multiple websites that are part of Hipther Agency, including EuropeanGaming.eu.

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