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A New Year for GeoComply: Anna Sainsbury Returns as Chief Executive Officer

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Effective January 1st, 2022, GeoComply Chairman, Anna Sainsbury, will once again step into the role as CEO, a position she held for seven years from when she co-founded the company in 2011.

Sainsbury will succeed David Briggs, who held the position from 2018 to 2021. In his four year tenure as CEO, Briggs oversaw the company through its hyper-growth phase, increasing revenues by over 1500%.

Sainsbury is honoured to take over from fellow Co-Founder, David Briggs, who will serve as Director with a special focus on strategic initiatives, including the expansion of GeoComply’s cybersecurity services into new markets.

She comments, “David will continue to be an essential part of the company by dedicating himself to special projects, not least by providing core leadership on GeoComply’s future in fintech. He will also focus on managing and delivering innovation on the product front and will take a central role in consolidating our internship and graduate recruitment programmes to secure a bright future for our team’s growth. His leadership has seen GeoComply through a transformative period as the business has expanded into exciting verticals and received institutional investment.”

Briggs is equally as proud to follow Sainsbury’s vision for the future of GeoComply. He adds, “After four incredible years as CEO, I am looking forward to supporting Anna as she steps back into the role she was born to have. Anna is a natural born leader and visionary and I have every confidence that her passion and dedication will take GeoComply to new heights.”

In 2011, Sainsbury set out to build a solution that best serves complex regulatory needs of the US gaming industry. A decade later, GeoComply has expanded into a series of products that combat fraud and verify user locations in milliseconds, ensuring seamless compliance in gaming, content streaming and fintech. In this new year and beyond, GeoComply reaffirms its mission to power the future of digital trust for its customers, regulators and communities.

Alongside her innovative ventures, Sainsbury is also deeply dedicated to philanthropy. GeoComply’s Corporate Social Responsibility division, Impact, directs corporate attention towards addressing some of the most difficult challenges facing women and children today. She is passionate about stopping digital child exploitation and advocating for gender equality in the workplace.

Sainsbury sits on the board of the American Gaming Association and MVB Bank, which is publicly traded on NASDAQ. She has also been the recipient of numerous accolades including the RBC Momentum Award and has been recognized in The Most Influential Women list of women in gaming and business.

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PlayUZU Teams with OCESA to Power Live Music at Iconic Mexican Venue

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PlayUZU, Mexico’s leading online casino brand, is turning up the volume on entertainment. In a powerful new partnership with OCESA, Latin America’s top live entertainment promoter, the Skill-On-Net brand has signed on as an official sponsor of the iconic Palacio de los Deportes for the 2025–2026 season.

From March 2025 to February 2026, PlayUZU will be front and centre at more than 40 world-class concerts and live events, featuring top international artists and top-tier productions. PlayUZU players will have the chance to win tickets and VIP access to some of the hottest shows in the country via exclusive promotions and giveaways, gaining access to premium concert experiences and once-in-a-lifetime events.

The sponsorship is the centerpiece of PlayUZU’s blockbuster new campaign, “Sounds Like PlayUZU”, which positions music, fun, and excitement as the cornerstones of the brand. The campaign seeks to connect with the Mexican public by creating unforgettable moments, both in the digital world on the PlayUZU platform and at iconic venues like the Palacio.

PlayUZU continues to expand its presence in Mexico and offer added value that goes beyond online gaming. From backing the local entertainment scene to putting user safety and responsible gaming first, the brand is all about creating safe, fun, and meaningful experiences for its community.

Iñaki Paz, Country Manager of PlayUZU Mexico, said: “By teaming up with OCESA and the Palacio de los Deportes, we’re bringing the thrill of live entertainment directly to our community — on stage and online. This isn’t just a sponsorship. It’s an invitation: Join the movement. Live the music. Feel the excitement. Experience PlayUZU.”

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Pavilion Payments Names Lori Lawson Chief Operations Officer

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Pavilion Payments Names Lori Lawson Chief Operations Officer

 

Pavilion Payments, the leading omnichannel payment solutions provider in the gaming industry, has announced the promotion of Lori Lawson to Chief Operations Officer.

Lawson has served as Vice President of the Program Management Office and, most recently, led Gaming Operations and PMO at Pavilion Payments since 2021. In her operations role, she led key initiatives including launching a dedicated technician help desk, expanding project management capabilities, and implementing tools to enhance service delivery. In her PMO role, she played a critical part in managing Pavilion Payments’ separation from Global Payments. With more than 19 years of experience in gaming, payments, and technology operations, Lawson has consistently demonstrated the ability to deliver large-scale programs that drive customer success.

In her new role, Lawson will oversee Pavilion Payments’ Customer Success, Product Implementations, and the Project Management Office. She will focus on ensuring operational excellence, accelerating deployment timelines, and supporting customer growth through superior service delivery.

“My top priority is to ensure we provide our customers with unparalleled service and support with every interaction, helping them maximize their revenue potential,” said Lawson. “I look forward to working closely with our teams and partners to deliver operational excellence at every touchpoint.”

“I’m proud to recognize Lori’s tremendous contributions to Pavilion Payments and excited to see her take on this expanded leadership role,” said Dan Connors, CEO of Pavilion Payments. “Her deep operational expertise, strategic mindset, and collaborative leadership style have made a lasting impact across our organization and will continue to drive value for our customers.”

Since joining Pavilion Payments, Lawson has transformed key aspects of the company’s operations, from improving service delivery tools to implementing strategies that streamline gaming product installations. She is a Six Sigma Black Belt and Certified Scrum Master, known for her results-driven leadership and collaborative approach to problem-solving.

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Esportes Gaming Brasil, the group behind Esportes da Sorte and Onabet, announces Hugo Baungartner as Executive Director for Institutional Relations and Partnerships

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Esportes Gaming Brasil, the group behind Esportes da Sorte and Onabet, announces Hugo Baungartner as Executive Director for Institutional Relations and Partnerships

 

The executive will focus on expanding the group’s presence in Brazil’s regulated market, with an emphasis on institutional engagement, new business, and compliance.

Esportes Gaming Brasil, the group composed of Esportes da Sorte and Onabet, announces the appointment of Hugo Baungartner as its new Executive Director of Institutional Relations and Strategic Partnerships (Chief Business Officer – CBO). He joins the company’s leadership team with the mission of strengthening institutional engagement with public authorities, regulatory bodies, and strategic partners, as well as driving the continued expansion of the group in Brazil.

Baungartner will be responsible for liaising with institutions such as the Secretariat of Prizes and Betting (SPA/MF), the Federal Revenue Service, the Central Bank, and COAF, as well as certification bodies and accredited laboratories. His responsibilities also include preparing the company for developments in the regulatory landscape.

“Hugo’s arrival strengthens our ability to act strategically in a constantly evolving sector. He brings an experienced, technical perspective aligned with the principles of governance and innovation that guide our group’s companies,” said Darwin Filho, CEO of Esportes Gaming Brasil.

“Brazil is going through a crucial moment in regulating the sector, and being at the forefront of this movement with such a relevant group is a challenge that truly motivates me. Our goal is to ensure our operations not only meet legal requirements but also serve as a benchmark for best practices, innovation, and sustainable growth,” said Hugo Baungartner.

With over 28 years of experience in the technology and gaming sectors, Baungartner will also be responsible for developing partnerships with global providers, evaluating merger and acquisition opportunities (M&A), and structuring new projects with full legal and regulatory compliance. He previously held leadership roles at companies such as Grupo Aposta Ganha, RCT Gaming, and Prohards.

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