eSports
‘I Wouldn’t Be Where I Am Without UK’: UK Alumna and TV Personality Gives Back to UK Students Pursuing Careers in Esports

For University of Kentucky alumna Erin Simon, esports changed her life. The billion-dollar industry has opened doors for her she didn’t know existed. Now, a multimedia personality, host, producer and consultant within esports, gaming and entertainment, Simon wants to open those same doors for others at the university through the Erin Ashley Simon Esports Internship Fund.
“I wouldn’t be where I am without UK,” said Simon, who is a 2014 graduate of the College of Communication and Information. “UK was where I really built my journalism skills and had professors and fellow students who believed in me and my future. Now that I’m a broadcaster in gaming and entertainment, as well as a co-owner of the new esports organization XSET, it’s my turn to pay it forward.”
Home to the first-of-its-kind global gaming and esports program, UK brings together academics, community, professional development, collegiate competition and multidisciplinary research around the growing global sport. Together, UK and its gaming partner, Gen.G, are creating an innovative program unlike any other in the country.
“I wanted to start this scholarship because accessibility is not only an issue in education, but also an issue in esports and gaming,” Simon said. “I want to help create an additional route for the youth to not only gain experiences in esports and get an education but to have an amazing experience at the University of Kentucky, the same way I did when I attended.”
The Erin Ashley Simon Esports Internship Fund will include a multi-year internship, which will offer extensive mentorship and experiential learning opportunities that engage and educate students on the many facets of the dynamic esports industry that extend far beyond the classroom.
Financial support will also be provided to recipients with demonstrable financial need who wish to pursue UK’s esports program. The initiative seeks to make the UK experience possible for students who may not have otherwise had the opportunity to attend.
Leaders at the university, like Heath Price, UK associate chief information officer, believe the internship fund will add an exciting new depth and dimension to UK’s esports program, while also helping the university to reach a broader student audience.
“UK wants to be a thought leader in the esports and video game community, building a foundation of technology investment that pushes the envelope in areas of social and competitive gaming and seeks to serve important community values — democratizing access to great career opportunities; respecting people on- and offline; and intentional outreach to interested parties irrespective of race, gender or identity,” Price said.
“Practical experiences are very important in the competitive professional landscape of today and tomorrow,” Price continued. “Opportunities like the Erin Ashley Simon Esports Internship Fund, that provide a combination of experience and mentorship, have the potential to be transformative when you consider the preparation necessary to compete for jobs and pursue careers across the rapidly evolving video game and esports industries.”
The application for the internship fund will open in the fall of 2022. The criteria to apply is as follows:
- Applicants must possess a minimum of a 3.00 unweighted high school grade-point average, out of a possible 4.0.
- Applicants must possess demonstrable financial need as evidenced in their individual financial aid record.
- Esports experience with gaming ties, which can include coding, broadcasting, content creation, event organization and more is preferred.
- Applicants are holistically considered on an individual basis. Diversity in all its forms is welcome and encouraged.
The landscape of esports is ever evolving, particularly collegiate esports.
As the state’s flagship, land-grant institution, UK has a bold and vital mission — to nurture an outstanding learning community that inspires students, staff and faculty alike, preparing them for an increasingly diverse and technological world.
Not only will this fund help to fulfill the university’s mission, but it will also break barriers for students like Simon who didn’t know a future in the esports and gaming industry was possible.
“I look forward to the start of this scholarship and am so thankful for UK, JMI, Gen.G, XSET and other companies that are interested in working with me on this opportunity for our youth,” Simon said.
To learn more about the esports initiative at the university, go to: www.uky.edu/esports/.
More About Erin Simon
Erin Ashley Simon is a multimedia personality, host, producer and consultant within esports, gaming and entertainment. Her love and passion for these areas has helped to shape who she is today, pushing the culture forward, breaking barriers as a female in the industry. In doing so, Simon was the first individual female public figure to be the face of PUMA’s new esports line. Additionally, she has worked tirelessly behind the scenes in the industry to provide more opportunities for those in underserved, underrepresented and marginalized communities, working with companies like Evil Geniuses, XSET and one of the largest video game publishers, Riot Games. Simon is also co-owner of one of the fastest growing esports organizations XSET. Within her role at the organization, she is helping to shape the culture of the organization to ensure the org has content and deep-rooted connections in music, entertainment and the gaming industry. Simon has been tapped by well-known brands and organizations such as AT&T, Riot Games, Bleacher Report, TBS, EA Sports, General Motors, Google Play, Tampax, Columbia Records, PUMA, Turtle Beach, Bacardi, Crown Royal, Forbes, Gen.G, Evil Geniuses, Cloud 9, The Wall Street Journal, University of Kentucky, Bleacher Report and more. As Simon’s career moves forward, she looks to continue to build the intersection between gaming and culture, paving a path forward for future generations. Learn more about Simon at erinsimon.com.
eSports
Esportes Gaming Brasil, the group behind Esportes da Sorte and Onabet, announces Hugo Baungartner as Executive Director for Institutional Relations and Partnerships

The executive will focus on expanding the group’s presence in Brazil’s regulated market, with an emphasis on institutional engagement, new business, and compliance.
Esportes Gaming Brasil, the group composed of Esportes da Sorte and Onabet, announces the appointment of Hugo Baungartner as its new Executive Director of Institutional Relations and Strategic Partnerships (Chief Business Officer – CBO). He joins the company’s leadership team with the mission of strengthening institutional engagement with public authorities, regulatory bodies, and strategic partners, as well as driving the continued expansion of the group in Brazil.
Baungartner will be responsible for liaising with institutions such as the Secretariat of Prizes and Betting (SPA/MF), the Federal Revenue Service, the Central Bank, and COAF, as well as certification bodies and accredited laboratories. His responsibilities also include preparing the company for developments in the regulatory landscape.
“Hugo’s arrival strengthens our ability to act strategically in a constantly evolving sector. He brings an experienced, technical perspective aligned with the principles of governance and innovation that guide our group’s companies,” said Darwin Filho, CEO of Esportes Gaming Brasil.
“Brazil is going through a crucial moment in regulating the sector, and being at the forefront of this movement with such a relevant group is a challenge that truly motivates me. Our goal is to ensure our operations not only meet legal requirements but also serve as a benchmark for best practices, innovation, and sustainable growth,” said Hugo Baungartner.
With over 28 years of experience in the technology and gaming sectors, Baungartner will also be responsible for developing partnerships with global providers, evaluating merger and acquisition opportunities (M&A), and structuring new projects with full legal and regulatory compliance. He previously held leadership roles at companies such as Grupo Aposta Ganha, RCT Gaming, and Prohards.
eSports
LEON Esports announces partnership with Portuguese CS2 Team SAW

LEON Esports, the international esports division of Leon.bet, has officially become the international partner of SAW, one of the leading Counter-Strike 2 teams in Europe.
Based in Portugal, SAW is currently ranked #24 in the global CS2 rankings (HLTV) and maintains a strong position within the Top 30. The team is recognized for its competitive consistency, professional structure, and growing fanbase across Europe.
This partnership marks the second major esports collaboration for LEON Esports, following its ongoing cooperation with FlyQuest. The agreement with SAW reflects LEON’s continued commitment to the development of the global esports ecosystem and its support for high-performing international teams.
The cooperation will include a range of joint initiatives, such as exclusive content creation, community activations, and brand integrations designed to strengthen the connection between the team and its audience.
With this new partnership, LEON Esports continues to expand its presence in international esports and invest in teams that demonstrate both potential and performance on the world stage.
Daily Fantasy Sports
Assessing the esports DFS opportunity in the US

Oliver Niner, Head of B2B says that DFS remains a compelling vertical with huge growth potential especially if operators expand their offering into esports
The roll out of legal online and mobile sports betting across US states has presented a significant opportunity for operators, but the market has proved harder to crack than many anticipated.
The cost of customer acquisition is skyrocketing, building brand equity is taking much longer than expected, and there’s been a slowdown in new states embracing regulation and licensing.
This has led to a run of operators exiting the market as the numbers simply don’t add up.
But while this is happening, the daily fantasy sports space continues to thrive and remains a compelling opportunity for operators.
DFS has a unique legal standing in many states where sports betting is still restricted, allowing operators to reach audiences they otherwise couldn’t.
It also fosters deeper engagement with those who play – players aren’t just betting on outcomes; they’re actively managing lineups and pitting their knowledge and skills against others.
This is the perfect combination for retention and loyalty – something sportsbooks struggle to achieve with players easily swayed to join another brand simply because of a generous free bets offer.
There’s also an untapped opportunity in bringing the worlds of esports and daily fantasy sports together, allowing operators to connect with an entirely new audience.
Until now, traditional DFS brands have focused on the major sports, but the younger, digital-native audiences are more interested in esports such as CS2 and LoL than the NFL.
Why the DFS model works:
Before discussing how operators can get in on the esports DFS action, it’s important to understand why the DFS model works so well in the US, especially for those looking to diversify their offering.
The first is regulatory accessibility. DFS is legal in more states than traditional sports betting, allowing operators to enter markets where sportsbook licensing is unavailable or complex.
DFS has much lower acquisition costs while serving as a gateway to paid gaming. It often attracts a younger, more engaged audience at a lower CPA compared to traditional sports betting.
Strong user retention is another upside. Unlike one-off bets, DFS players return regularly to manage lineups, track stats and compete in contests, driving retention rates way beyond sports betting.
It’s also esports ready. Esports fans are highly engaged with player performance stats, making DFS a natural fit. It can then serve as an introduction to real-money esports betting when regulations allow.
The esports DFS opportunity to be explored:
DFS is an established and thriving vertical and while some operators offer esports within their proposition, it often lacks depth, innovation and mainstream adoption.
Esports fans are naturally engaged with stats, player performance metrics and in-game analytics, so easily segue into the DFS format.
Titles like LoL, CS2, Dota 2 and Valorant offer rich data sets that allow for creative and competitive fantasy formats, but most operators are yet to really get into it.
This leaves a major gap in the market and a huge opportunity for those who put together a compelling esports DFS product, especially as the popularity of esports betting grows.
What a compelling esports DFS product looks like:
The foundation of any esports DFS product is reliable, real-time data and the ability to provide a range of engaging contest formats.
This is where companies such as PandaScore come in. We provide operators with comprehensive esports data including player and team stats across all the major disciplines.
We supplement this with accurate odds and DFS pricing models, helping operators to set accurate and competitive odds – both our data and odds feeds are integrated seamlessly via API.
We also provide unrivalled market expertise; the team has years of experience powering esports betting which we leverage to ensure our partners can succeed with esports DFS.
In addition to markets and odds, players need to be able to access deep performance metrics so they can make informed decisions.
It’s also important for the operator to provide a smooth and intuitive experience via a seamless UX and mobile first approach to site and app navigation.
The diversity of the contests offered needs to be considered, too. This includes classic salary cap formats as well as pick’em games and more.
It goes without saying that social interaction needs to be baked into the experience through features such as leaderboards, private leagues and head-to-head challenges.
Operators need to get ahead in a rapidly evolving market:
The US sports betting and iCasino market is fast moving with the landscape constantly changing – just look at the conversation around sweepstakes casinos.
For me, DFS and especially esports DFS remain an underutilised growth channel that operators need to take advantage of.
As esports betting gains traction – PandaScore recently surpassed €1bn in bets through its platform – DFS serves as a vital entry point through which operators can build brand recognition and engage a digital-first audience primed and ready to play.
This audience might not be familiar with real-money betting today, but by providing them with an experience they are familiar and comfortable with, they can become the bettors of tomorrow.
At PandaScore, we are here to help operators capitalise on this opportunity with best-in-class data, pricing models and strategic support.
For operators, this means the numbers will always add up when it comes to esports daily fantasy sports.
-
Compliance Updates6 days ago
Brazilian Ministry of Sports and Sportradar Partner to Strengthen Integrity in Sports in Region
-
Latest News6 days ago
Brazilian Ministry of Sports and IBIA sign sports betting integrity agreement
-
Compliance Updates6 days ago
Scientific Games iLottery Receives National Council on Problem Gambling’s iCAP Ready Accreditation
-
Canada5 days ago
AGCO calls on media platforms to step up the fight against unregulated online gambling sites
-
Latest News5 days ago
PlayVS to Launch Hockey Gaming Initiative Pilot with the Support of the NHL/NHLPA Industry Growth Fund
-
Latest News5 days ago
Flutter Entertainment Announces Completion of NSX Acquisition
-
Canada5 days ago
Surrey Resident Wins Record-Breaking $80-Million Lotto Max Jackpot
-
eSports5 days ago
LEON Esports announces partnership with Portuguese CS2 Team SAW