eSports

‘I Wouldn’t Be Where I Am Without UK’: UK Alumna and TV Personality Gives Back to UK Students Pursuing Careers in Esports

Published

3 years ago

November 24, 2021

'I Wouldn't Be Where I Am Without UK': UK Alumna and TV Personality Gives Back to UK Students Pursuing Careers in Esports

For University of Kentucky alumna Erin Simon, esports changed her life. The billion-dollar industry has opened doors for her she didn’t know existed. Now, a multimedia personality, host, producer and consultant within esports, gaming and entertainment, Simon wants to open those same doors for others at the university through the Erin Ashley Simon Esports Internship Fund.

“I wouldn’t be where I am without UK,” said Simon, who is a 2014 graduate of the College of Communication and Information. “UK was where I really built my journalism skills and had professors and fellow students who believed in me and my future. Now that I’m a broadcaster in gaming and entertainment, as well as a co-owner of the new esports organization XSET, it’s my turn to pay it forward.”

Home to the first-of-its-kind global gaming and esports program, UK brings together academics, community, professional development, collegiate competition and multidisciplinary research around the growing global sport. Together, UK and its gaming partner, Gen.G, are creating an innovative program unlike any other in the country.

“I wanted to start this scholarship because accessibility is not only an issue in education, but also an issue in esports and gaming,” Simon said. “I want to help create an additional route for the youth to not only gain experiences in esports and get an education but to have an amazing experience at the University of Kentucky, the same way I did when I attended.”

The Erin Ashley Simon Esports Internship Fund will include a multi-year internship, which will offer extensive mentorship and experiential learning opportunities that engage and educate students on the many facets of the dynamic esports industry that extend far beyond the classroom.

Financial support will also be provided to recipients with demonstrable financial need who wish to pursue UK’s esports program. The initiative seeks to make the UK experience possible for students who may not have otherwise had the opportunity to attend.

Leaders at the university, like Heath Price, UK associate chief information officer, believe the internship fund will add an exciting new depth and dimension to UK’s esports program, while also helping the university to reach a broader student audience.

“UK wants to be a thought leader in the esports and video game community, building a foundation of technology investment that pushes the envelope in areas of social and competitive gaming and seeks to serve important community values — democratizing access to great career opportunities; respecting people on- and offline; and intentional outreach to interested parties irrespective of race, gender or identity,” Price said.

“Practical experiences are very important in the competitive professional landscape of today and tomorrow,” Price continued. “Opportunities like the Erin Ashley Simon Esports Internship Fund, that provide a combination of experience and mentorship, have the potential to be transformative when you consider the preparation necessary to compete for jobs and pursue careers across the rapidly evolving video game and esports industries.”

The application for the internship fund will open in the fall of 2022. The criteria to apply is as follows:

Applicants must possess a minimum of a 3.00 unweighted high school grade-point average, out of a possible 4.0.
Applicants must possess demonstrable financial need as evidenced in their individual financial aid record.
Esports experience with gaming ties, which can include coding, broadcasting, content creation, event organization and more is preferred.
Applicants are holistically considered on an individual basis. Diversity in all its forms is welcome and encouraged.

The landscape of esports is ever evolving, particularly collegiate esports.

As the state’s flagship, land-grant institution, UK has a bold and vital mission — to nurture an outstanding learning community that inspires students, staff and faculty alike, preparing them for an increasingly diverse and technological world.

Not only will this fund help to fulfill the university’s mission, but it will also break barriers for students like Simon who didn’t know a future in the esports and gaming industry was possible.

“I look forward to the start of this scholarship and am so thankful for UK, JMI, Gen.G, XSET and other companies that are interested in working with me on this opportunity for our youth,” Simon said.

To learn more about the esports initiative at the university, go to: www.uky.edu/esports/.

More About Erin Simon

Erin Ashley Simon is a multimedia personality, host, producer and consultant within esports, gaming and entertainment. Her love and passion for these areas has helped to shape who she is today, pushing the culture forward, breaking barriers as a female in the industry. In doing so, Simon was the first individual female public figure to be the face of PUMA’s new esports line. Additionally, she has worked tirelessly behind the scenes in the industry to provide more opportunities for those in underserved, underrepresented and marginalized communities, working with companies like Evil Geniuses, XSET and one of the largest video game publishers, Riot Games. Simon is also co-owner of one of the fastest growing esports organizations XSET. Within her role at the organization, she is helping to shape the culture of the organization to ensure the org has content and deep-rooted connections in music, entertainment and the gaming industry. Simon has been tapped by well-known brands and organizations such as AT&T, Riot Games, Bleacher Report, TBS, EA Sports, General Motors, Google Play, Tampax, Columbia Records, PUMA, Turtle Beach, Bacardi, Crown Royal, Forbes, Gen.G, Evil Geniuses, Cloud 9, The Wall Street Journal, University of Kentucky, Bleacher Report and more. As Simon’s career moves forward, she looks to continue to build the intersection between gaming and culture, paving a path forward for future generations. Learn more about Simon at erinsimon.com.

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PandaScore secures their first US betting license, by entering Colorado

Published

4 days ago

July 23, 2024

Adrienn Sarkany

After a meticulous and measured research process in consultation with the needs of its clients, PandaScore has acquired a license to operate in the US state of Colorado.

Through the license, PandaScore has signalled its intentions in the US market: forging a supplier-led path to esports betting success in the US. Existing PandaScore clients can now enter the Colorado market, scale up their esports offering and build their future audience in the state’s esports-friendly regulatory framework.

Future clients can also be confident that working with PandaScore supports their growth strategy in the lucrative US market. The state’s esports-friendly regulatory framework serves as a solid foundation to cultivate an esports audience and take advantage of PandaScore’s innovative, revenue-driving products such as BetBuilder, player props and microbetting.

PandaScore selected Colorado as its first point of entry into US licensing thanks to the state’s large catalogue of esports titles and competitions that are eligible for regular betting, and the wide range of markets that can be offered. Additionally, the state’s flexible and innovation-friendly licensing regime makes it a strong market for PandaScore and its clients.

Securing the license also serves as proof of concept for the French esports supplier, PandaScore Legal Counsel Alexis Brunet noted that “securing the Colorado license is a strong signal of our intentions in the US and are serious about its potential. Esports in the United States is a fast-evolving regulatory environment, but it’s only going in one direction: expansion. We intend to provide our best-in-class products and services to our customers no matter where they are, and service one of the largest markets in the world.”

For PandaScore CEO Flavien Guillocheau, entry into Colorado in the US market was the natural next step in the company’s client-first, service-oriented approach: “For esports to succeed in the US, suppliers must lead from the front. Suppliers need to address the uncertainty around regulation which has held back operator investment and thus growth of the vertical.

“We’ve proven we know the market, get a license efficiently and do it in a way that puts operators first. We’re confident that if our clients are seeking entry into a given market, we can be completely straight with them, show them the viable pathway to success, and create the foundation and access they need to fully harness the potential of esports in one of its biggest consumer markets.”

eSports

the*gamehers and Thunderpick Extend Partnership into 2025

Published

1 week ago

July 18, 2024

George Miller

the*gamehers and Thunderpick Extend Partnership into 2025

Leading esports brand kick off a year of empowering women gamers, exclusive content, and tournaments

the*gamehers, the women-focused community gaming platform, and Thunderpick, the leading online esports betting platform and host of Thunderpick World Championship today announced the continuation of their partnership into 2025. The collaboration aims to empower the gaming community, specifically focusing on women and femme-identifying gamers and content creators, through an immersive 12-month campaign.

The campaign will feature a content series highlighting women in gaming through brand features, ambassador Twitch streams, exclusive ambassador content, and a biannual tournament that includes behind-the-scenes footage from the ambassador team. Thunderpick and the*gamehers recently hosted the successful femme-focused CS2 Wildcard Tournament in May of this year in Atlanta. More exciting details will be unveiled as the partnership develops.

“This partnership is the perfect way to promote women’s empowerment in esports and the overall gaming community, and we are excited to have the opportunity to partner with a company that has similar goals for women’s inclusion in gaming,” said Allie Young, President of the*gamehers.

“Thunderpick is committed to fostering diversity and inclusion within the esports community,” said Kelly Sanders, Head of Strategy at Thunderpick. “Our extended partnership with the*gamehers underscores our dedication to empowering women gamers and supporting femme-led esports organizations. We believe that in collaboration with the*gamehers we can not only better highlight the incredible talent of women in gaming but also inspire the next generation of gamers to pursue their passions without boundaries.”

eSports

HAWKS TALON GC HOSTS PANEL, NBA 2K TOURNAMENT AT WADE WALKER PARK FAMILY YMCA ESPORTS SUMMER CAMP

Published

2 weeks ago

July 11, 2024

Adrienn Sarkany

Hawks Talon GC, the official NBA 2K League affiliate of the Atlanta Hawks, hosted a panel and bracket style tournament on Wednesday at the Wade Walker Park Family YMCA as part of the YMCA of Metro Atlanta’s Esports summer camp.

Director of Marketing and Operations, Affiliate Leagues, Wesley Acuff, Hawks Talon GC Head Coach, Ismael ‘MAELO’ Diaz Tolentino, and Hawks Talon GC players Mark David “MDS” Smith, Ludlow “LOW” Samuels and Elijah “Underratedgoat” Spears spoke to 26 camp participants about their journey to the NBA 2K League, and the uniqueness and innerworkings of the League.

“Being able to work with the YMCA of Metro Atlanta and help with their Esports camp was extremely rewarding for our group to be a part of,” said Janice Koon, Vice President of G League, and NBA 2K League Operations for the Atlanta Hawks. “Our Hawks Talon Gaming Club always relish the opportunity to be able to interact with the young kids in our area, and it was a joy for them to talk to and play 2K with the campers this morning.”

After the panel, the group of campers split up into 13 teams to face off head-to-head in a NBA 2K 2v2, single elimination bracket tournament.

In addition to the tournament, the campers were able to utilize another PlayStation within the Wade Walker Family YMCA Esports lab and jump into a 2K game with the official NBA 2K League settings, while utilizing Hawks Talon GC player avatars. The campers were able to play by the official NBA 2K League rules and game settings to experience the authentic feel of being a professional NBA 2K player.

At the end of the tournament, the first, second, and third place teams received Hawks Talon Gaming Club t-shirts and sweatshirts, while all campers will be gifted an official Hawks Talon Gaming Club jersey with the YMCA patch.

“Our Y Esports summer camps help children build self-confidence, practice sportsmanship and gain news skills, while connecting with other gamers,” said Lorna Loh, executive director of the Wade Walker Park Family YMCA. “We greatly appreciate Hawks Talon GC’s partnership and commitment to providing our Y kids with an informative, fun panel about the league and interactive opportunities to improve their skills.”