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eSports

Riot Games promotes John Needham to President, Esports

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Riot Games promotes John Needham to President, Esports

 

After growing LoL Esports into the world’s largest esport, Needham steps up to unify, introduce, and evolve Riot Games’ esports titles globally 

Riot Games announced the promotion of esports and gaming executive John Needham to the role of President, Esports. In this elevated position within Riot Games, Needham will lead the organization under which all of Riot’s esports titles and operations will now be unified.

After two-plus years as Riot’s Global Head of Esports following his previous roles as Managing Director of Europe and Head of the League of Legends European Championship (LEC), Needham will helm the world’s most successful and sustainable collection of esports.

“As we head into 2022, we’re placing our biggest bets yet on esports to deliver the most connected, immersive experiences for the millions of players worldwide who love our games,” said Nicolo Laurent, CEO of Riot Games. “John Needham’s leadership and vision for our esports business has helped us grow our fandom exponentially over the past few years. It’s why I’m excited to formalize a major division at Riot Games, with John reporting directly into me, to support and drive our big, bold swings that make it even better to be a player.”

The promotion elevates Needham to be one of the senior most executives within Riot Games, now reporting into Laurent along with Riot’s four other presidents: Shauna Spenley, President, Entertainment; Scott Gelb, President, Games; Ryan Crosby, President, Publishing; and Dylan Jadeja, President, Enterprise.

Within Needham’s governance will be 11-year old industry pioneer League of Legends Esports (LoL Esports), the rising FPS esport VALORANT Champions Tour (VCT), Wild Rift Esports (which concludes its first global tournament on Sunday), and multiple other games under a new Organized Play umbrella at Riot Games (Teamfight Tactics, aka TFT; Legends of Runeterra, aka LoR; and future games).

“Riot Games has led the explosive growth of esports over the past decade, and I’m proud to be part of the team charged with establishing our portfolio as a foundation for the future of sports,” said Needham. “Esports embodies Riot’s mission to inspire the most meaningful and lasting player experiences.

“By further professionalizing our sports, innovating and focusing on sustainability and competitive integrity, and making esports at Riot Games inclusive to all, we will thrive together with new and existing fans. We also will create additional value for our partners and plan to set the highest player-driven standards for competitive gaming well into the next decade.”

The new Riot Games esports structure being established by Needham has been informed by a combination of traditional sports leagues and governing bodies as well as Riot’s company-wide goal to innovate around and ultimately define the future of gaming. Needham plans to bring a new strategic and operational focus across the multiple sports and leagues, extend Riot’s esports’ impact into complementary entertainment and gaming categories, and create and shape viewing and content platforms for the future growth of its esports audience.

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To that end, Needham recently green-lit a multi-million initiative known as Project Stryker, an innovative initiative to increase capacity of Riot’s esports content and events with a centralized broadcast model anchored by Remote Broadcast Centers (RBCs) strategically located around the world. Three years in the making, these RBCs will increase capacity for Riot Esports content and events while lowering operating costs, ensuring top-tier quality and consistency across all esports productions, and built for scale as the volume of Riot’s live esports broadcasts continues to grow. The first center will come online in Dublin, Ireland, in early 2022.

To also help him achieve Riot Games esports’ mission to bring joy to billions of fans around the world, Needham recently promoted several key executives to new positions and has begun a search for a new Global Head of Organized Play:

  • Whalen Rozelle to Head of Global Esports Operations*;
  • Naz Aletaha to Global Head of LoL Esports;
  • Leo Faria to Global Head of Wild Rift Esports.

*Rozelle will maintain his role overseeing the VALORANT Champions Tour until a replacement is identified and hired

Riot Games’ esports, with 2021 Worlds behind it and the inaugural VALORANT Champions set to kick off in Berlin in December, has seen growing audience demand as well as the need to establish an umbrella structure for brands eager to tap into this rapidly growing global sports category. To date, Riot’s global esports partner roster includes Mastercard, Verizon, Mercedes-Benz, Bose, Unilever, Red Bull, Spotify, Bose, Louis Vuitton, YouTube, Twitch, Cisco, Amazon, Coca-Cola, and State Farm. Red Bull, Verizon and SecretLab are among the first global partners to support multiple titles or events within Riot’s esports portfolio, an opportunity that will be more readily available in the years ahead.

 

Biography

John Needham serves as the President, Esports at Riot Games, overseeing League of Legends Esports, VALORANT Champions Tour and Wild Rift Esports global international events and driving the overall vision for esports at Riot Games worldwide. John is responsible for shaping and defining an accessible, modern sports entertainment property for a multi-generational fanbase, while creating a strong sustainable business ecosystem that attracts top-tier sponsors and investors.

Under his leadership, the sport of League of Legends has experienced rapid maturation with continued investment in infrastructure and broadcast capabilities needed for long-term growth, digital products, and measurement standards (e.g. AMA). LoL Esports’ two major international events — The World Championship and Mid-Season Invitational — have hit record viewership and seen incredible growth in fan engagement and value, with some of the most recognizable global brands signing partnerships.

Needham joined Riot in 2017 as the Managing Director of Europe and North America. During his time in that position, he led the rebranding of the League of Legends European Championship (LEC), which included the move to a long-term partnership model with 10 teams and an influx of new partnerships including Kia, Logitech, Red Bull, and Foot Locker.

Needham is an accomplished senior-level executive with a demonstrated history of results. He has developed high-performing teams, departments, and studios through his ability to communicate, motivate, and align teams from across different regions and cultures.

Prior to Riot, John served as Partner, Microsoft where he worked on Hololens experiences, 3DCreation, Microsoft Casual Games, and Age of Empires. He previously served as Microsoft’s Studio Head of Lionhead where he transitioned Lionhead from a traditional console developer to a games-as-a-service studio. In that role, he also launched Fable Anniversary, Warface, and Quantum Break. John also has held leadership positions at Cryptic Studios, Sony Pictures Entertainment, Telemundo, Gazillion Entertainment, and Sony Online Entertainment.

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eSports

Esportes Gaming Brasil, the group behind Esportes da Sorte and Onabet, announces Hugo Baungartner as Executive Director for Institutional Relations and Partnerships

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Esportes Gaming Brasil, the group behind Esportes da Sorte and Onabet, announces Hugo Baungartner as Executive Director for Institutional Relations and Partnerships

 

The executive will focus on expanding the group’s presence in Brazil’s regulated market, with an emphasis on institutional engagement, new business, and compliance.

Esportes Gaming Brasil, the group composed of Esportes da Sorte and Onabet, announces the appointment of Hugo Baungartner as its new Executive Director of Institutional Relations and Strategic Partnerships (Chief Business Officer – CBO). He joins the company’s leadership team with the mission of strengthening institutional engagement with public authorities, regulatory bodies, and strategic partners, as well as driving the continued expansion of the group in Brazil.

Baungartner will be responsible for liaising with institutions such as the Secretariat of Prizes and Betting (SPA/MF), the Federal Revenue Service, the Central Bank, and COAF, as well as certification bodies and accredited laboratories. His responsibilities also include preparing the company for developments in the regulatory landscape.

“Hugo’s arrival strengthens our ability to act strategically in a constantly evolving sector. He brings an experienced, technical perspective aligned with the principles of governance and innovation that guide our group’s companies,” said Darwin Filho, CEO of Esportes Gaming Brasil.

“Brazil is going through a crucial moment in regulating the sector, and being at the forefront of this movement with such a relevant group is a challenge that truly motivates me. Our goal is to ensure our operations not only meet legal requirements but also serve as a benchmark for best practices, innovation, and sustainable growth,” said Hugo Baungartner.

With over 28 years of experience in the technology and gaming sectors, Baungartner will also be responsible for developing partnerships with global providers, evaluating merger and acquisition opportunities (M&A), and structuring new projects with full legal and regulatory compliance. He previously held leadership roles at companies such as Grupo Aposta Ganha, RCT Gaming, and Prohards.

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eSports

LEON Esports announces partnership with Portuguese CS2 Team SAW

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LEON Esports announces partnership with Portuguese CS2 Team SAW

 

LEON Esports, the international esports division of Leon.bet, has officially become the international partner of SAW, one of the leading Counter-Strike 2 teams in Europe.

Based in Portugal, SAW is currently ranked #24 in the global CS2 rankings (HLTV) and maintains a strong position within the Top 30. The team is recognized for its competitive consistency, professional structure, and growing fanbase across Europe.

This partnership marks the second major esports collaboration for LEON Esports, following its ongoing cooperation with FlyQuest. The agreement with SAW reflects LEON’s continued commitment to the development of the global esports ecosystem and its support for high-performing international teams.

The cooperation will include a range of joint initiatives, such as exclusive content creation, community activations, and brand integrations designed to strengthen the connection between the team and its audience.

With this new partnership, LEON Esports continues to expand its presence in international esports and invest in teams that demonstrate both potential and performance on the world stage.

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Daily Fantasy Sports

Assessing the esports DFS opportunity in the US

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Assessing the esports DFS opportunity in the US

 

Oliver Niner, Head of B2B says that DFS remains a compelling vertical with huge growth potential especially if operators expand their offering into esports

The roll out of legal online and mobile sports betting across US states has presented a significant opportunity for operators, but the market has proved harder to crack than many anticipated.

The cost of customer acquisition is skyrocketing, building brand equity is taking much longer than expected, and there’s been a slowdown in new states embracing regulation and licensing.

This has led to a run of operators exiting the market as the numbers simply don’t add up.

But while this is happening, the daily fantasy sports space continues to thrive and remains a compelling opportunity for operators.

DFS has a unique legal standing in many states where sports betting is still restricted, allowing operators to reach audiences they otherwise couldn’t.

It also fosters deeper engagement with those who play – players aren’t just betting on outcomes; they’re actively managing lineups and pitting their knowledge and skills against others.

This is the perfect combination for retention and loyalty – something sportsbooks struggle to achieve with players easily swayed to join another brand simply because of a generous free bets offer.

There’s also an untapped opportunity in bringing the worlds of esports and daily fantasy sports together, allowing operators to connect with an entirely new audience.

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Until now, traditional DFS brands have focused on the major sports, but the younger, digital-native audiences are more interested in esports such as CS2 and LoL than the NFL.

 

Why the DFS model works:

Before discussing how operators can get in on the esports DFS action, it’s important to understand why the DFS model works so well in the US, especially for those looking to diversify their offering.

The first is regulatory accessibility. DFS is legal in more states than traditional sports betting, allowing operators to enter markets where sportsbook licensing is unavailable or complex.

DFS has much lower acquisition costs while serving as a gateway to paid gaming. It often attracts a younger, more engaged audience at a lower CPA compared to traditional sports betting.

Strong user retention is another upside. Unlike one-off bets, DFS players return regularly to manage lineups, track stats and compete in contests, driving retention rates way beyond sports betting.

It’s also esports ready. Esports fans are highly engaged with player performance stats, making DFS a natural fit. It can then serve as an introduction to real-money esports betting when regulations allow.

 

The esports DFS opportunity to be explored:

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DFS is an established and thriving vertical and while some operators offer esports within their proposition, it often lacks depth, innovation and mainstream adoption.

Esports fans are naturally engaged with stats, player performance metrics and in-game analytics, so easily segue into the DFS format.

Titles like LoL, CS2, Dota 2 and Valorant offer rich data sets that allow for creative and competitive fantasy formats, but most operators are yet to really get into it.

This leaves a major gap in the market and a huge opportunity for those who put together a compelling esports DFS product, especially as the popularity of esports betting grows.

 

What a compelling esports DFS product looks like:

The foundation of any esports DFS product is reliable, real-time data and the ability to provide a range of engaging contest formats.

This is where companies such as PandaScore come in. We provide operators with comprehensive esports data including player and team stats across all the major disciplines.

We supplement this with accurate odds and DFS pricing models, helping operators to set accurate and competitive odds – both our data and odds feeds are integrated seamlessly via API.

We also provide unrivalled market expertise; the team has years of experience powering esports betting which we leverage to ensure our partners can succeed with esports DFS.

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In addition to markets and odds, players need to be able to access deep performance metrics so they can make informed decisions.

It’s also important for the operator to provide a smooth and intuitive experience via a seamless UX and mobile first approach to site and app navigation.

The diversity of the contests offered needs to be considered, too. This includes classic salary cap formats as well as pick’em games and more.

It goes without saying that social interaction needs to be baked into the experience through features such as leaderboards, private leagues and head-to-head challenges.

 

Operators need to get ahead in a rapidly evolving market:

The US sports betting and iCasino market is fast moving with the landscape constantly changing – just look at the conversation around sweepstakes casinos.

For me, DFS and especially esports DFS remain an underutilised growth channel that operators need to take advantage of.

As esports betting gains traction – PandaScore recently surpassed €1bn in bets through its platform – DFS serves as a vital entry point through which operators can build brand recognition and engage a digital-first audience primed and ready to play.

This audience might not be familiar with real-money betting today, but by providing them with an experience they are familiar and comfortable with, they can become the bettors of tomorrow.

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At PandaScore, we are here to help operators capitalise on this opportunity with best-in-class data, pricing models and strategic support.

For operators, this means the numbers will always add up when it comes to esports daily fantasy sports.

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