The National Basketball Association (NBA) announced multiyear expanded partnerships making DraftKings and FanDuel Group co-official sports betting partners of the NBA. Both companies will have expansive rights to integrate NBA assets throughout their sports betting and daily fantasy sports platforms.
As part of the expanded relationships, DraftKings and FanDuel will continue to utilize official NBA betting data and league marks and logos across their sports betting and free-to-play game offerings. In addition, beginning with the NBA’s 75th Anniversary season, DraftKings and FanDuel will create and feature NBA content that includes game highlights across their various content platforms. FanDuel and DraftKings will also become sports betting partners of the NBA in Canada, where they both plan to launch later this season.
“DraftKings and FanDuel are market leaders who have been incredible partners in engaging with the millions of NBA fans who enjoy fantasy and betting,” said Scott Kaufman-Ross, Senior Vice President, Head of Gaming & New Business Ventures, NBA. “DraftKings and FanDuel sit at the center of the continued convergence between media and sports betting, and, together, we are excited to bring these unique content experiences to our fans.”
Expanding on its existing partnership dating back to 2014, FanDuel will now become the exclusive presenting partner of the weekly NBABet Show each Monday night on NBA TV. As part of the new deal, fans will be able to choose to see FanDuel odds displayed on the Games page of NBA.com.
“For the past seven years the NBA and FanDuel have architected the platinum standard of partnership between a professional sports league and mobile sports gaming operator,” said Amy Howe, President & CEO of FanDuel Group. “Combining the star power of the NBA with our industry leading platform has resulted in innovations that have significantly enhanced the fan experience. We are proud of the deep working relationship we have built with the NBA, and that this agreement will celebrate a decade of official partnership.”
DraftKings, whose business relationship with the NBA dates back to 2019, will now become the exclusive presenting partner of NBABet Stream, the NBA’s betting-focused telecast on NBA League Pass and the NBA TV App. NBABet Stream presented by DraftKings will air its first game this Friday, November 5. In addition, DraftKings will activate on-site at tentpole NBA events, including the NBA All-Star Game, Rising Stars, NBA All-Star Saturday Night and NBA Draft presented by State Farm.
“The NBA season only just tipped off, and yet we have already seen the immediate impact of the sport among our customer base with significant reengagement along with healthy new betting activity across all of our states,” said Ezra Kucharz, chief business officer at DraftKings. “All of this signals the rising demand for NBA basketball in its 75th anniversary season among sports bettors and daily fantasy players, and we are pleased to continuously collaborate with the league on new offerings like our NBABet Stream integration.”
The NBA will collaborate with both DraftKings and FanDuel in support of its ongoing commitment to responsible gambling, which includes public education via social media messaging and public service announcements, public advocacy, and the enforcement of strict standards and limitations on betting-related advertising across NBA and partner platforms. Both DraftKings and FanDuel will also work with the league on best-in-class practices to protect the integrity of NBA games.
