Press Releases
Fubo Sportsbook Officially Launches, Bringing First Owned-and-Operated Live TV Streaming-Integrated Mobile Sportsbook to Market in the United States
Fubo Gaming, a subsidiary of leading sports-first live TV streaming platform fuboTV Inc., announced that it is live in the mobile sports betting market with the official launch of Fubo Sportsbook in Iowa. The sportsbook is available now for sports bettors 21 years of age and older in the Hawkeye state to wager on thousands of professional and collegiate sporting events using the Fubo Sportsbook mobile app, which is integrated with fuboTVâs live TV streaming platform.
More than a wagering platform, Fubo Sportsbook is purpose-built to meet U.S. sports fansâ growing demand for interactivity through an industry-first integration of an owned-and-operated sports wagering platform with a live TV streaming experience. By integrating with fuboTV, the mobile app delivers a personalized omniscreen experience that turns passive viewers into active and engaged participants. Fubo Sportsbook is launching with a unique feature, Watching Now, which leverages fuboTVâs first-party user data to allow users to instantly view wagering content based upon what they are streaming – even as they change the channel. Fubo Gaming intends to continue iterating the app, launching additional features, subject to regulatory approval, that will further integrate wagering into the fuboTV platform, to create an even more immersive and personalized experience.
âWeâre thrilled to launch Fubo Sportsbook and begin to bring U.S. sports fans a next-level interactive viewing and betting experience â one entirely tailored to the sports and entertainment they care about most,â said Scott Butera, president of Fubo Gaming. âAs the industry continues to expand, it is increasingly important to meet sports fansâ growing demand for personalized and immersive experiences. By integrating with fuboTV, we aim to make that a reality.â
Fubo Sportsbook and fuboTV sit at the unique intersection of two expanding markets: sports wagering and digital sports entertainment. According to a study by Gabelli Securities and the US Census Bureau, U.S. sports betting revenue is expected to grow from a projected $2.1 billion in 2021 to $10.1 billion in 2028. Additionally, recent research from TDG reveals that 54 million households will be broadband-only by 2025, a 42% increase from 2020, in part because over-the-top media services can deliver highly personalized experiences that linear TV cannot.
âfuboTVâs vision to define a new category of interactive sports and entertainment television takes another major step forward with the launch of Fubo Sportsbook,â said David Gandler, co-founder and CEO of fuboTV. âThis is a pivotal moment not just for fuboTV, but for the U.S. sports wagering and entertainment industries because it is the first time the two are truly coming together in one ecosystem. Itâs important to realize that Fubo Sportsbook is not simply an add-on product to fuboTV, but a product synced with the live TV streaming experience. We expect this integration will create a flywheel that improves engagement and retention, as well as drives advertising revenue. In the coming months, we plan to further integrate our sportsbook with fuboTV to create a comprehensive and engaging TV and wagering experience.â
Fubo Gaming received regulatory approvals via a market agreement with Casino Queen to go live with mobile and/or retail betting operations within the state of Iowa. The company has also obtained market access agreements in four other states, including Pennsylvania via The Cordish Companies, Indiana and New Jersey via Caesars Entertainment Inc. and Arizona via the Ak-Chin Indian Community, where it also has been granted a Management Services Provider Certification from the Arizona Department of Gaming (ADG). The company expects to announce the launch of Fubo Sportsbook in additional markets in 2021 and during 2022, subject to requisite regulatory approvals. The company has partnerships with NASCAR, and the New York Jets (NFL) and, as an Authorized Gaming Operator (AGO) with the NBA, a multi-year agreement with the Cleveland Cavaliers (NBA).
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FANDOM DECODES THE TUG-OF-WAR FOR FAN ATTENTION BETWEEN GAMING & ENTERTAINMENT COMPANIES IN 2024 INSIDE ENTERTAINMENT STUDY
Study Identifies a New Target Audience – The âSwitchersâ – and Why Dramas Could Be the Next Big Gaming Franchise
Forget the gaming vs. entertainment narrative. Fandom, the worldâs largest fan platform, today released its annual Inside Entertainment study which reveals a nuanced reality: fans crave both immersive gaming worlds AND timeless storytelling across tv and film, NOT one or the other. Leveraging first-party data from Fandomâs extensive platform – 350 million monthly unique visitors, 45 million pages of content and 250k fan-powered wikis – coupled with a global study, Inside Entertainment: The Entertainment & Gaming Tug of War goes beyond industry headlines to:
- Understand the dynamic coexistence between the gaming and TV/film industries
- Identify a brand new audience – the âSwitchersâ
- Detail why dramas and book adaptations present a huge opportunity to be the next hit video game franchise
âEvery industry analysis refers to the battle for fans’ attention across entertainment and gaming but we’ve found that it’s not an either or. In fact, combined, entertainment and gaming experiences strengthen fan connection and deliver incremental engagement,” said Stephanie Fried, CMO of Fandom. “Understanding the interplay between these mediums is key to building authentic and enduring fan experiences; and understanding the value and role of each medium is essential for developing powerful marketing messaging to attract and retain fans.â
Key Findings
- 67% of fans are spending the same or more time consuming content or playing video games, but their behavior is shifting:
- 33% are spending less time on cable or in theaters – and the number one activity theyâre switching to is gaming (59%
Switchers’ refers to the audience moving away from watching movies & binging TV shows in their free time to do other activities. Outside of gaming, switchers are also spending time:
On social media (47%), reading (56%) and doing hobbies (37%)
With 56% of the switcher audience spending time reading, it presents an opportunity to re-engage this audience and pull them back into the ecosystem with new content strategies, like book-to-game or book-to-film cross over adaptations
But donât worry entertainment companies. Just as gaming is the #1 activity for entertainment fans, watching TV and movies is the #1 activity gamers turn to when taking a break from gaming – which means these industries are inevitably intertwined and could benefit from joint endeavors or conquest/win-back strategies
Drama could be #1 untapped genre for gaming companies to explore when looking for their next big hit. Our data uncovers that drama fans who also game gravitate towards genres like:
- Role-Playing (RPG): 73%
- Adventure: 72%,
- Simulation: 62%,
- Sandbox/Open World: 62%,
- Puzzle: 60%
Gaming wins on super serving the emotional needs of fans, identifying a niche area streamers & studios should not only be aware of – but double down on:
- 82% of gamers think video games are more interactive & engaging than movies and TV
- 59% feel more accomplished when playing a video game
- 53% like that they have more control in the story when playing video games
- 45% feel more invested in the storylines in video games
Top 3 Takeaways For Advertisers and Marketers
â
1. Gaming is a Friend vs. a Foe
- Despite common misconceptions, there is a true symbiotic relationship between the gaming and entertainment industries – they both serve different emotional needs for fans and can actually complement each other – with the right fan strategy.
- Therefore, if studios, networks and streaming companies cater to the distinct emotional desires of their specific audiences, they can successfully influence a fanâs choice between mediums and content types and build out a more robust conquest strategy for both retention and acquisition.
2. Sway the Switchers
- Switchers are the audience entertainment companies should be first and foremost targeting in this âtug of warâ to capture fan attention, because switching to watching TV & movies is the first activity gamers engage in after they stop playing.
- This underscores the importance for entertainment companies to develop strategies that resonate with these âswitchers.â
3. Find your Niche
- With the growing intersection between gaming and entertainment, it’s crucial for studios, networks, and streamers to align on a gaming strategy that drives viewer engagement and retention.
- While many entertainment companies know they need a focus on gaming to drive their business forward – how and where are often barriers. Developing a gaming-specific fan strategy by finding niche pockets in the vast ecosystem – like targeting drama fans or creating book adaptations – is key for reaching a high affinity target at scale.
For an interview with a Fandom executive to discuss the study in more detail, please contact Rachelle Savoia at [email protected]
Methodology
The 2024 Inside Entertainment study regionally analyzes the dynamics between diverse forms of entertainment based on a survey of 5,500 entertainment and gaming fans aged 13-54 These insights were validated and deepened through Fandomâs proprietary, first-party data from 2024 – more than 350 million monthly unique visitors, 45 million pages of content across 250,000 wikis. This methodology provides a 360-degree view of franchises and fan interest across the entertainment and gaming landscape through the eyes of Fandom.
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BMM INNOVATION GROUP TO SHOWCASE COLLABORATION WITH INTERNATIONALLY ACCLAIMED MASTER CHOCTAW ARTIST DG SMALLING AT INDIAN GAMING ASSOCIATION (IGA) TRADE SHOW APRIL 10-11
The Company to Unveil Original Artwork Focused on BMM’s Mission to Protect Tribal Gaming and All Who Play
BMM Innovation Group (“BIG”, “BIG Group”, or the âCompanyâ), a technology conglomerate providing world-class services and cutting-edge solutions to the global gaming industry through BMM Testlabs, BIG Cyber, and RG24seven Virtual Training, today announced a collaboration with internationally acclaimed Choctaw Nation Master Artist DG Smalling celebrating BMM Innovation Groupâs relationship with Tribal suppliers, regulators, and operators. The artwork will be showcased at the IGA tradeshow April 10-11 at the Anaheim Convention Center in BIGâs Booth No. 628.
Smalling is best known for his single-line, continuous drawing technique in which his pen never leaves the paper until the image is complete. The piece he created with BIG is called âHand to Handâ, representing the vital relationship between the BIG Group and Tribal gaming. Smalling will be giving away signed reprints of the piece from 2-4 pm on Wednesday, April 10 in BIG’s Booth No. 628.
BIGâs Chairman and Chief Executive Officer Martin Storm said, âWe are honored to be able to work with such an internationally celebrated and recognized Tribal artist, DG Smalling, to create artwork that reflects our deep roots in Tribal gaming and the importance of the BIG companies in protecting Tribal gaming and all who play through best-in-class product testing and certification, cybersecurity protection solutions, and compliance-grade training.
Smalling said, âI was excited to create this piece for the BMM Innovation Group. This artwork depicts the role of BMM as an agency of quality control to protect Tribal sovereignty from outside intervention; the intersection of Tribal nations, Indian Gaming, and BMM as a day-to-day presence securing Indian Gaming integrity, and thereby, its sovereignty.â
Prior to his collaboration with BIG, Smalling had already made a name for himself in the gaming industry. In 2022, he achieved the distinction of being the first artist to fully collaborate with a slot machine manufacturer when he teamed up with Incredible Technologies to launch Class II slot games showcasing his art. In addition, Smalling has played a key role in spearheading a number of corporate-indigenous partnerships with leading companies like Amazon, Gary Platt Manufacturing, Emser Tile Native Narrative Series, and APMEX. Smalling holds the distinction of being authorized by the Delaware Nation of Oklahoma â through statute â to create on their behalf.
Smalling’s art and honors include the Department of the Interiorâs Operation Lady Justice; featured artist at Epcot Disney World: State of Oklahoma Centennial Show in 2007; Grand Palais “Salon du Dessin et de la Peinture ĂĄ l’Eau” in Paris in 2011; and National Museum of the American Indian “Choctaw Codetalkers Celebration” in Washington, DC in 2012. In addition, Smalling has been commissioned to paint several portraits, including U.S. Justice Sandra Day O’Connor, U.S. Congressman Tom Cole, and Sir Tony Blair, the former Prime Minister of the UK, among many other notable dignitaries. Some of Smallingâs notable commissions include APMEX Coinsâ Asian Zodiac Series: Year of the Dragon (2024) ; APMEX Coinsâ Grand Buffalo (2023); and Lady Justice of California Proclamation (2020). For more information, visit dgsmalling.ai.
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Endorphina explores the eternal fire in its newest slot release – All Ways Luck!
One of the top casino game providers in the iGaming industry, Endorphina, has announced the release of another new slot game on March 28th, 2024. The new game is titled All Ways Luck and features 5 reels, 4 rows, and 243 fixed pay ways, increasing the chances of players winning big.
The main theme of the game is set around a powerful volcano, burning with eternal flames and erupting in fiery wins. The deserted land in this world challenges players to test their courage and take advantage of the fire that never burns out. Filled with exciting twists and dangerous turns, this Endorphina slot appeals to the most daring and bold players looking for an unpredictable adventure and hidden treasures.
Another layer of excitement is added to the player experience when the fury of the volcano causes an earthquake to shake the reels, presenting the player with Free Games. The Free Games in All Ways Luck ensures players will stay always lucky with multipliers and scattered symbols for even bigger wins. Just like previous Endorphina slots, All Ways Luck features the Classic Risk Game and Bonus Pop mechanics.
Will you be able to find the treasure guarded by the everlasting volcano? Try your luck and test your courage on All Ways Luck!
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