Latin America
PLAYMAKER ANNOUNCES ACQUISITION OF BRAZILIAN GAMING-FOCUSED GRUPO SUPERPOKER
Playmaker Capital Inc., the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, has announced today the acquisition of leading Brazilian media company Grupo SuperPoker. SuperPoker provides a suite of online poker websites, social media pages, and online streaming services, producing an extensive library of high-quality video and editorial content for poker fans in Brazil, one of the largest poker markets in the world. Playmaker’s acquisition of SuperPoker adds a team of over 15 experienced sales and gaming-related content experts based in São Paulo, Brazil.
SuperPoker is the official Portuguese language streaming platform for the Brazilian Series of Poker (“BSOP”), European Poker Tour, Pokerstars Players Championship, World Series of Poker – Brazil Circuit, and the Pan-American Poker Tour (“PAPT”).
Playmaker’s wholly owned subsidiary, Futbol Sites, with market-leading audience and business operations throughout the Latin American region, will manage day-to-day operations of SuperPoker and its suite of products. SuperPoker generates 15 million annual visits and 1.25 million unique annual users across its properties, and it is one of the most popular media poker groups worldwide. Monetization efforts of SuperPoker assets will be transitioned to Playmaker Bench, Playmaker’s proprietary monetization technology stack.
“Poker players are sports fans and sports fans are poker players,” said Jordan Gnat, Playmaker CEO. “Playmaker is building an ecosystem of engaged fans and this overlap provides our fans with additional content to enjoy, and provides our betting and advertising clients with another avenue to reach their target audiences. Brazil is a key market for us and we will continue to focus on it.
“I am also thrilled to welcome Igor Trafane [SuperPoker Founder and CEO] to the Playmaker family,” continued Gnat. “Igor’s influential presence in the Latin American market is unmatched and he will be a tremendous complement to our business in the region.”
Igor Trafane founded SuperPoker and owns several poker and gambling related assets in Brazil including H2 Club, the BSOP, PAPT and Flush Tour. He was the founder and the first President of the Brazilian Poker National Federation, and is the current President of the Pan-American Poker Confederation. Mr. Trafane will continue to work with the Futbol Sites team to support and grow its presence in the Brazilian market.
“I am passionate about poker and I am passionate about soccer. This partnership brings these passions together,” said Mr. Trafane. “I have known Jordan for many years from his days at Stars Group and we have strong mutual respect and admiration for each other, and now this opportunity allows us to work together again as partners. My business group has more than ten companies, from poker tournaments to live poker clubs, poker supplies and more. Our media business needed a strategic relationship for the future. Playmaker is that partner and I am in for the long run to help grow this business as a shareholder.”
Compliance Updates
Altenar secures platform provider approval in Peru
Leading sportsbook technology provider expands footprint in LatAm
Altenar, a leading sports betting and iGaming software provider, has been officially approved as a technological platform provider in Peru, following the country’s newly established online gambling.
A supreme decree published in October 2023 outlined the compliance requirements for iGaming operators, and Altenar acted swiftly to secure certification. As one of the first providers to submit its application, the company successfully met all regulatory standards, reinforcing its commitment to compliance and market expansion.
With Peru now added to Altenar’s growing list of regulated markets, the company continues to solidify its reputation as a trusted and adaptable sportsbook provider worldwide.
Marina Zacharopoulou, Compliance Manager at Altenar, said: “Achieving homologation in Peru is a testament to our team’s dedication and expertise in navigating regulatory landscapes.
“This milestone positions us for further growth across LatAm, ensuring operators in the region have access to a fully certified and high-performing sportsbook solution.â€
Diego Salas, Sales Manager at Altenar, added: “Despite the recent challenges the regulation has brought for operators this approval allows us to support our partners in unlocking the full potential of this exciting market.
“We are excited to add Peru to the list of regulated countries we support, and we’re ready to keep empowering operators across LatAmâ€
Latest News
CBF and Betano Introduce Supercopa Betano Rei 2025
Betano, Kaizen Gaming’s online international sports betting and gaming brand, and CBF (the Confederation of Brazilian Football) announce Supercopa Betano Rei 2025. This highly anticipated single-match competition will see Flamengo, winners of the 2024 Copa Betano do Brasil, face off against Botafogo, champions of the 2024 Brasileirão Betano.
As the title sponsor of Brazil’s two largest national football competitions — Brasileirão Betano and Copa Betano do Brasil — Betano reaffirms its commitment to supporting Brazilian football while delivering an unforgettable, safe, and responsible online betting experience for fans.
According to Guilherme Figueiredo, Brazil Country Manager at Betano, “This new partnership further cements our commitment to Brazilian football and strengthens our ties with the CBF. We are present at the country’s biggest national championships, offering thrilling experiences to sports fans within a new and secure regulatory framework. It will be a great match—a true Rio de Janeiro classic between champions.â€
Additionally, Betano will present the “Troféu de Craque Betano” to the best player of the grand final. Off the field, in partnership with the CBF, the brand will welcome 48 indigenous leaders to the stadium to experience the action first-hand.
Previously known as the Supercopa do Brasil, the competition has adopted the name Supercopa Rei since last year, in honor of Pelé, the eternal king of Brazilian football.
Compliance Updates
SYNOT Games Takes a Leap Forward with Certification Milestone in Argentina
SYNOT Games announced that 140 of its top-tier games have been officially certified for the Argentinian market.
The certifications, issued by Gaming Labs International mark a significant step in SYNOT Games’ commitment to delivering high-quality, compliant, and entertaining products to the Latin American market.
In addition to the 140 games, the certifications include the renowned SYNOT Progressive Bonus and advanced Random Number Generator technology, providing operators and players with a superior and trustworthy gaming experience.
SYNOT Games is committed to certifying its entire game portfolio for the Argentinian district shortly. This will further solidify the company’s presence in the rapidly growing Latin American market and reaffirm its position as a trusted partner for local and global operators.
Martina Krajci, CCO at SYNOT Games, said: “We are delighted to achieve these certifications and bring our innovative products to Argentina. This is an important milestone in our global expansion strategy, and we look forward to offering our Argentinian partners and players access to our certified games, backed by industry-leading technology and robust compliance standards.â€
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