eSports
THE ESPORTS AWARDS ANNOUNCES INDEED, UNION HOME MORTGAGE AND MORE AS PARTNERS

The Esports Awards, the most prestigious night in the esports calendar, is pleased to welcome a string of new partners which include Indeed, Boston Beer Co, Union Home Mortgage and The Truman Factory as the build up to the ceremony on the 20th of November begins. Taking place in Arlington, Texas, the Esports Awards is the only annual award ceremony which celebrates the biggest faces, brands and organisations in the world of competitive gaming.
Tonight saw the debut of the Esports Awards’ 7th Spotlight Show of the year which plays host to year round content and celebration. The show, which was hosted by Thom ‘F.’ Badinger, Brody ‘Liefx’ Moore and Soe Gschwind, saw an exciting recap of this year’s finalist as voting continues to heat up with recording breaking numbers of over 7.4 million.
The show also included exclusive partner content with Expedia at Liverpool Football Club with Diego Jota, James Milner, Curtis Jones, Donovan ‘Tekkz’ Hunt and Seema Jaswell all making an appearance. Hosts for this year’s ceremony James “Dash” Patterson and Eefje ‘sjokz’ Depoortere also dropped by for an interview to talk about what people can expect from the biggest event of the year.
Indeed, the world’s number one job site, will sponsor the Esports PC Rookie of the Year award as a commitment to supporting talent within the esports ecosystem as well as being involved in several content pieces throughout the show. Union Home Mortgage will be the Official Mortgage Partner of the Esports Awards and will be sponsoring the Esports Supporting Service of the Year which recognises a company that provides support to an esports entity or has facilitated improved performance in any area of the industry.
As the Official Seltzer and FMB Partner, Boston Beer Co will be providing Truly and Twisted Tea beverages for the Official Esports Awards Afterparty. Truman Factory will also be providing its high quality candy to winners and VIP attendees as the Official Candy Partner alongside a series of sweet based activations.
“This year’s awards will feature more partners than ever before. It is exciting to receive such a significant level of support which will allow us to increase our viewership offering and onsite experience for international talent. The events industry was in turmoil last year and suffice to say this year’s Esports Awards are a good example of things returning back to its full glory,” said Michael Ashford, CEO, Esports Awards
eSports
Esportes da Sorte celebrates Brazilian culture with Parintins and SĂŁo JoĂŁo Sponsorships

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.
The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.
This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 SĂŁo JoĂŁo festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.
Esportes da Sorteâs focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.
For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the BumbĂłdromo, the Truck da Sorte â a space combining karaoke and free hydration â as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.
Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented:Â âEsportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. Itâs more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the SĂŁo JoĂŁo festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.â
eSports
BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadooâs product lineup.
This collaboration enables Mobadoo â which has an established presence and deep market understanding across Latin America â to incorporate BETBYâs proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Gamesâ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.
As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadooâs offering but also reinforce BETBYâs position as a leading esports supplier in the LATAM region, a key pillar in the supplierâs global expansion strategy.
âMobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,â commented Kirill Nekrasov, BETBYâs Head of Sportsbook Product. âThis agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, weâre set to further strengthen our leading position in the LATAM region.â
JosĂ© AnĂbal Aguirre, Chief Marketing Officer at Mobadoo, added: âWeâre thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAMâs passionate esports fanbase. With BETBYâs support, weâre confident we can elevate the player experience and unlock new growth opportunities across the region.â
eSports
Red Bull Home Ground Heads to New York this November

Red Bull Home Ground, the pro VALORANT invitational, is set to make its return with a blockbuster fifth edition, bringing together the worldâs top teams to New York City, for one of the most exciting showcases in the esports calendar. From November 13â16, the iconic Hammerstein Ballroom at the Manhattan Center will host four electrifying days of competition, as global giants and rising stars fight to claim the title of 2025 off-season champions.
This year, Red Bull Home Ground will feature a stacked lineup of elite contenders. Returning champions T1 are ready to defend their crown, joined by two-time VCT Global Event winners Fnatic and fan-favourites G2 Esports, Sentinels, and ZETA DIVISION. Joining these giants will be the two top teams who earn their place through the Play-In Stage and an additional team to be revealed – a gauntlet of global qualifiers open to all in India, USA, Spain, Turkey, Chile, Egypt, Belgium, Germany, South Africa, Netherlands, Japan, and EMEA qualifiers, giving players around the world the chance to earn a spot to go against the best-of-the-best on the main stage. The final main stage slot will be revealed at a later date.
For the first time, the Red Bull Home Ground World Final will be hosted in the United States, taking place at the legendary Hammerstein Ballroom in Manhattan. Known for its grand Beaux-Arts architecture and storied history hosting icons like The Grateful Dead and Guns Nâ Roses, the venue offers a perfect blend of classic New York legacy and modern spectacle for this high-stakes tournament. The action kicks off on November 13-14, with both days dedicated exclusively to the Play-in stage and the opening stages of the competition. For fans eager to experience the action live, tickets for the public main stage event on November 15-16 are available for purchase via Ticketmaster.
At last yearâs Red Bull Home Ground in Berlin, fans were treated to an unforgettable grand final as T1 stormed to victory over Cloud9, clinching the championship title with a dominant 3-1 series. With every edition, Red Bull Home Ground has elevated the VALORANT off-season calendar, known for its fast-paced format, jaw-dropping plays, and international flair. Red Bull Home Ground continues to be a staple tournament for pro teams looking to compete against the best competition and for fans ready to witness thrilling match-ups.
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