Daily Fantasy Sports
SportsHub Games Network Integrates SharpLink’s C4 Sports Betting Conversion Technology with NFC High Stakes and Fanball Daily Fantasy Sports Gaming Sites
SharpLinkGaming Ltd., a pioneer of game-changing technological solutions and experienced-based services for the U.S. online sports betting industry, announced that SportsHub Games Network, Inc., an industry leading fantasy and sports game content provider, has integrated SharpLink’s pioneering C4 Sports Betting Conversion technology with its NFC High Stakes and Fanball Daily Fantasy Sports gaming websites to proactively engage and convert its fantasy game players into sports bettors in states where online betting has been legalized.
Built from the ground-up specially for the emerging U.S. sports betting market, SharpLink’s C4 Sports Betting Conversion platform was created to replace generic banner ads and buttons to serve sports fans personalized betting offers that are based on user behavioral data and intelligence captured and analyzed by the C4 engine. In a one-year internal study conducted in collaboration with NFC High Stakes, SharpLink compared standard banner ad performance against C4 integration performance, finding that personalized betting offers served by the C4 engine resulted in 59.31% user engagement versus only 8.86% for banner ads. Moreover, when comparing ultimate conversion rates, SharpLink’s C4 technology outperformed banner ads by over 300%.
SportsHub is a trusted industry leading game content provider that distributes real money fantasy sports games and contests through its highly popular SportsHub Games Network. Its Fanball gaming site is one of the top daily fantasy sports destinations where users compete against skilled players in draft, auction and salary cap style daily fantasy contests; and its NFC High Stakes web property is the premier host of high stakes fantasy football, baseball and basketball contests with the largest payouts in the industry, featuring live drafts in Las Vegas and New York. Together, Fanball and NFC High Stakes engage and entertain hundreds of thousands of fantasy sports game players per year.
The integration of the C4 platform with Fanball and NFC High Stakes provides for the linking of the sites’ fantasy gamers, located only in legal sports gaming states, with real-time bet offers from sportsbook partners. SportsHub and SharpLink have signed a revenue-share agreement providing for division of affiliate marketing services fees generated by conversion of Fanball and NFC High Stakes players to bettors on the sportsbook partners platform.
Christian Peterson President of SportsHub, stated, “Our network attracts 1.89 million visits from game players annually, and we are very excited about the opportunity to actively provide them with online sports betting through our partnership with SharpLink. In collaboration with SharpLink’s talented development team, the integration of C4 onto our Fanball and NFC High Stakes gaming platform has proven to be very simple and hassle-free.”
SharpLink CEO Rob Phythian noted, “Given our close working ties to SportsHub, a major shareholder in SharpLink, it provides SharpLink with an ideal proving ground from which to gain real-time, actionable insight on the operation and performance of our C4 Betting Conversion platform. Moreover, SportsHub’s fantasy gaming web properties provides us direct access to a large and growing audience of fantasy game players from which to glean deep behavioral data and user intelligence that we can then leverage and apply in our marketing strategies to educate sportsbooks and sports media operators on the underpinning value proposition inherent in our game-changing C4 technology.”
According to research released by the American Gaming Association in September of this year, a record 45.2 million Americans plan to bet on the 2021 National Football League season alone – up 36% over 2020 – with sports betting market tracker PlayUSA reporting that at least $12 billion will be wagered by the end of the season. Moreover, in the inaugural Pickswise Annual Sports Bettor Survey, published last month, Pickswise found that “most bettors played fantasy sports, too.”
PrizePicks, the largest daily fantasy sports operator in North America, announced it has secured gaming licenses in both Puerto Rico and Maine, marking a major milestone in the operator’s continued growth. With this expansion, PrizePicks becomes the first daily fantasy sports operator to obtain a gaming license in Puerto Rico.
PrizePicks players can now access Arena in Maine, with Puerto Rico set to go live in the coming months. Following the launch, PrizePicks will be operational with its fantasy contests in 47 jurisdictions across the US.
“We’re grateful to the Puerto Rico Gaming Commission and the Maine Gambling Control Unit for their partnership and support throughout the licensure process. We’ve seen tremendous engagement with Arena across the country, and we’re confident that momentum will carry into these new jurisdictions,” said Adam Packer, Senior Vice President of Legal & Compliance at PrizePicks.
PrizePicks, the largest daily fantasy sports operator in North America, announced that KLUTCH Sports Group has been enlisted as a strategic brand advisor. As part of the collaboration, KLUTCH — along with its Brand Consulting and Sports and Brand Insights divisions — will advise PrizePicks on talent strategy, brand development, and relationship building across the sports and entertainment landscape.
“As sports fandom continues to evolve, PrizePicks is focused on meeting fans where culture, community, and entertainment converge. KLUTCH brings an unmatched cultural influence that will help us elevate our brand and connect more deeply with fans nationwide,” said Mike Quigley, Chief Marketing Officer at PrizePicks.
KLUTCH will support PrizePicks through a slate of bold, upcoming marketing campaigns, tapping into the agency’s expertise across sports, music, entertainment, and creators. Powered by KLUTCH’s data and valuation insights and strategic guidance, the agency will bring fresh energy and star power to the brand to unlock opportunities in both culture and fandom.
“PrizePicks is a brand that understands where sports fandom is headed – blending community, culture, and entertainment. We’re thrilled to support in their journey as they build deeper connections with fans and athletes alike,” said Maria DeRuccio, SVP of Brand Consulting at KLUTCH Sports Group.
KLUTCH and its strategic partner, UTA, represent the world’s top athletes, artists, brands, and creators, delivering opportunities across sports, entertainment, media, and business. Brand advisory remains a cornerstone of KLUTCH and UTA’s growth strategy. This collaboration with KLUTCH marks a pivotal step in PrizePicks’ mission to grow beyond the traditional boundaries of fantasy sports and become a cultural force in sports and entertainment.
PrizePicks, the largest daily fantasy sports operator in North America, announced that it has partnered with the Los Angeles Dodgers as the team’s Official Daily Fantasy Sports Partner. The partnership features several digital and in-stadium activations at Dodger Stadium as PrizePicks continues to strengthen its brand presence in baseball.
“Partnering with the Dodgers is an incredible opportunity to align with one of the most respected organizations in sports. As the Dodgers chase another championship title, we’re looking forward to delivering unique moments that bring fans even closer to the action,” said Mike Quigley, Chief Marketing Officer at PrizePicks.
As part of the multi-year partnership, PrizePicks will receive prominent in-venue branding at Dodger Stadium, including banner displays throughout the stadium’s concourses and LED signage in the outfield pavilion. The partnership will also include promotion across Dodgers social media, digital platforms, and radio.
“We are pleased to welcome PrizePicks to our family of partners. Their innovative approach to fan engagement aligns well with our commitment to delivering world-class experiences, and we look forward to a winning collaboration,” said Lon Rosen, Executive Vice President & Chief Marketing Officer at Los Angeles Dodgers.
Throughout the 2025 season, PrizePicks will also introduce an exclusive in-game promotion for Dodgers fans. Anytime the team scores 10 or more runs at home, the Dodgers will launch a PrizePicks branded social media contest for a chance to score a free PrizePicks lineup and tickets to a future game at Dodger Stadium to watch their picks play out live.
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