eSports
Prodigy Agency strengthens its North American team and support to players with new hires

Prodigy Agency, a leading esports representation agency, has announced a series of new hires in North America to lead and expand its initiative to support the players from all angles in the region.
Prodigy Agency, founded and directed by Jérôme Coupez, represent more than 100 players around the world , including some of the biggest stars in esports like Mathieu “ZywOo” Herbaut and Jonathan “EliGE” Jablonowski on CS:GO, Adil “ScreaM” Benrlitom and Tyson “TenZ” Ngo on Valorant, Alexandre “Kaydop” Courant on Rocket League, or Kacper “Inspired” Słoma and Paul “sOAZ” Boyer on League of Legends (LoL).
Already representing nearly 20 world-class players in North America (TenZ, EliGE, SicK, Palafox, nitr0, steel and more), Prodigy Agency is developing its local team to continue to expand and always provide top-notch services and support to its players with the main goal to welcome new stars but also to focus on nurturing and providing full support to young and upcoming talents in the region.
Angela “woori” Yang and Taylor “Tailored” Broomall have joined the agency as Prodigy Agency’s new North-America FPS Coordinator and Agent, and LoL Coordinator and Agent respectively. Moreover, Amir Fallah has been hired as its North-America Sales & Partnerships Officer.
Prior to joining Prodigy Agency, Amir Fallah served as a Commercial Strategist for Infront Group’s digital arm, Infront X, where he supported the procurement of major sports contracts and collaborated on a number of accounts for strategic advisory including Activision Blizzard and Chelsea FC.
He will be leading the charge of commercialization and monetization for the roster of players in North America, through ambassadorships, sponsorships, licensing and more.
Taylor Broomall has worked as a coach for some of the best teams and organizations in NA, including Splyce or EnVy on CS :GO or TSM on Valorant, while Angela Yang has been working with collegiate and LCS teams on content and social media, having a close relationship with players for years.
Both of them will take over the local initiatives and support to players, by coordinating with all the services from Prodigy Agency.
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“Our main goal with Prodigy Agency is to always provide the best support and protection to all our players and I’m really excited to build a world-class team to develop our North American presence.
Angela, Taylor and Amir perfectly fit our strong values and mindset and will help us constantly raising the bar of players’ representation.
I’m proud to officially welcome them to the Prodigy family, and to already see some amazing results since they joined.
We are aiming to keep expanding our NA team and to open offices in 2022 in order to always be more efficient for our players and the industry, and to be able to provide a 24/7 support via our offices around the world.
Jérôme Coupez, Founder & CEO – Prodigy Agency
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“I’m honored and excited to join Prodigy Agency. This team understands the needs of players because we are passionate gamers ourselves. That passion is echoed in the mission statement of #PlayersFirst, where our values are strengthened by ensuring the business success of the players we represent. I’m confident that my ranged experience in sports will support that mission even further by developing long lasting strategic partnerships to nurture the growth of our athletes and agency. ”
Amir Fallah, North-America Sales & Partnerships Manager – Prodigy Agency
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“As someone who has always worked closely with LCS and Academy players, Prodigy’s motto of “Players first” really resonated with me. I’ve seen my fair share of tragic esports situations and while I’ve always done my best to help players out where I can, joining Prodigy gives me the ability to make a bigger impact. Prodigy is an agency that I can proudly represent – the work ethic and amount of effort and care that goes towards players is unparalleled. I know that players will be taken care of and they can focus on competing at the highest level while we’ve got them covered everywhere else.”
Angela Yang, North-America LoL Coordinator & Agent – Prodigy Agency
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“I feel honored to be joining Prodigy Agency. It was clear from my first meeting with Jerome that the Agency defines themselves by the wellbeing and support they provide their players. My primary goal as FPS Coordinator for North America is to help manage Prodigy’s expansion in the region, specifically in Valorant and CS:GO. I will be principally focused on improving regulations and standards in the region with regards to contract security, employee benefits, mental health practices, etc.
Above all, I want the #PlayersFirst mindset to flourish as our industry grows. Since the outset of my journey in esports helping protect and develop players has been my underlying objective. Jerome and Prodigy are giving me access to invaluable resources that will allow me to work with a wide breadth of talent. ”
Taylor Broomall, North-America FPS Coordinator & Agent – Prodigy Agency
eSports
Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.
The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.
This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 São João festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.
Esportes da Sorte’s focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.
For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the Bumbódromo, the Truck da Sorte — a space combining karaoke and free hydration — as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.
Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented: “Esportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. It’s more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the São João festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.”
eSports
BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadoo’s product lineup.
This collaboration enables Mobadoo — which has an established presence and deep market understanding across Latin America — to incorporate BETBY’s proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Games’ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.
As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadoo’s offering but also reinforce BETBY’s position as a leading esports supplier in the LATAM region, a key pillar in the supplier’s global expansion strategy.
“Mobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,” commented Kirill Nekrasov, BETBY’s Head of Sportsbook Product. “This agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, we’re set to further strengthen our leading position in the LATAM region.”
José Aníbal Aguirre, Chief Marketing Officer at Mobadoo, added: “We’re thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAM’s passionate esports fanbase. With BETBY’s support, we’re confident we can elevate the player experience and unlock new growth opportunities across the region.”
eSports
Red Bull Home Ground Heads to New York this November

Red Bull Home Ground, the pro VALORANT invitational, is set to make its return with a blockbuster fifth edition, bringing together the world’s top teams to New York City, for one of the most exciting showcases in the esports calendar. From November 13–16, the iconic Hammerstein Ballroom at the Manhattan Center will host four electrifying days of competition, as global giants and rising stars fight to claim the title of 2025 off-season champions.
This year, Red Bull Home Ground will feature a stacked lineup of elite contenders. Returning champions T1 are ready to defend their crown, joined by two-time VCT Global Event winners Fnatic and fan-favourites G2 Esports, Sentinels, and ZETA DIVISION. Joining these giants will be the two top teams who earn their place through the Play-In Stage and an additional team to be revealed – a gauntlet of global qualifiers open to all in India, USA, Spain, Turkey, Chile, Egypt, Belgium, Germany, South Africa, Netherlands, Japan, and EMEA qualifiers, giving players around the world the chance to earn a spot to go against the best-of-the-best on the main stage. The final main stage slot will be revealed at a later date.
For the first time, the Red Bull Home Ground World Final will be hosted in the United States, taking place at the legendary Hammerstein Ballroom in Manhattan. Known for its grand Beaux-Arts architecture and storied history hosting icons like The Grateful Dead and Guns N’ Roses, the venue offers a perfect blend of classic New York legacy and modern spectacle for this high-stakes tournament. The action kicks off on November 13-14, with both days dedicated exclusively to the Play-in stage and the opening stages of the competition. For fans eager to experience the action live, tickets for the public main stage event on November 15-16 are available for purchase via Ticketmaster.
At last year’s Red Bull Home Ground in Berlin, fans were treated to an unforgettable grand final as T1 stormed to victory over Cloud9, clinching the championship title with a dominant 3-1 series. With every edition, Red Bull Home Ground has elevated the VALORANT off-season calendar, known for its fast-paced format, jaw-dropping plays, and international flair. Red Bull Home Ground continues to be a staple tournament for pro teams looking to compete against the best competition and for fans ready to witness thrilling match-ups.
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