Sanrio Partners with Player 2 to Grow Licensing Revenue In Gaming


Gaming and esports marketing agency Player 2 and global lifestyle brand Sanrio have announced a partnership that will see the two collaborating to grow gaming-related licensing partnerships for its Hello Kitty & Sanrio characters (including Aggretsuko and Gudetama) across the EMEA, India, and Oceania regions. Player 2’s work will also include global gaming-related partnerships for Sanrio’s iconic Mister Men & Little Miss characters.

Player 2 will lead the efforts to develop specific in-game collaboration programs that bring awareness of the Sanrio characters to young consumers, while expanding its gaming-related product offerings across in-game activations, peripherals, merchandise collaborations, and esports.

“We are thrilled to have the opportunity to further introduce Hello Kitty and friends along with the Mister Men & Little Miss characters to gaming audiences,” said John Pierce, Player 2 Managing Partner.   “We look forward to collaborating with the Sanrio team to create intriguing and relevant gaming-related partnerships.”

“Sanrio has been creating smiles for over 50 years,” said Silvia Figini, Chief Operating Officer, Sanrio- EMEA, India and Oceania, Mr. Men – Worldwide. “We’re excited to partner with Player 2 to bring the values, optimism and smiles of our iconic characters to gaming enthusiasts everywhere.”

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George Miller has started working in the gaming industry as an Editor/Content Manager in 2016 and since then he has acquired many experiences when it comes to interviews and newsworthy subject covering. In 2017, he became Head of Content and he is responsible for the editorial team, press release and story covering on multiple websites that are part of Hipther Agency, including


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