Amelco, the leading sports betting software and trading services provider, has taken its comprehensive retail solution live with Wind River Hotel and Casino.
The casino, based in Northern Wyoming in partnership with the Northern Arapaho Tribe, will be the latest land-based outlet powered by Amelco’s sportsbook solution, offering software and trading services across the nation.
The launch comes just before the start of the NFL season, one of the major betting periods in the US sports betting calendar, as Amelco continues to expand across the United States, having recently signed similar deals with tribal casinos in Michigan and a number of casinos in Colorado.
With 15 years’ experience delivering bespoke software solutions, Amelco offers enterprise sports betting, igaming and trading platforms to leading sportsbook operators worldwide.
Now live in seven states, Amelco’s US-facing platform has proven itself as a true 360 full-service ecosystem – offering sportsbook, retail, iGaming, Esports and complete player account management (PAM).
This has led to Amelco being trusted by a number of the leading brands in the industry.
Commenting on the deal, Brandon Walker, Head of Amelco USA, said: “We’re always looking to expand our operations, be it online or retail, and we’re thrilled to partner with Wind River Hotel and Casino in Wyoming.
“We’ve identified land-based sports betting as a real area of growth for us and we look forward to working closely with the Wind River team to deliver the very best products and services to their customers.”
Sean Ridge Bear, at Wind River Hotel and Casino, added: “Amelco’s comprehensive solution gives us a huge boost as we look to expand our sports betting offering in the state of Wyoming.
“With market-leading sports betting services and a large presence in the industry, they are one of the most progressive and exciting providers around, and we’re delighted to partner with them as we continue to expand.”