Press Releases
PlayIndiana.com: Betting volume jumps in August on baseball and early season football
Indiana’s sports betting volume began to bounce back in August, as a handful of college football and preseason NFL games drew enough interest from bettors to bump volume up nearly 11% from July. But as Indiana’s sports betting industry turns 2, the uptick to nearly $216 million in wagers offers just a precursor of a fall that is certain to bring fresh growth, according to PlayIndiana, which tracks the state’s gaming industry.
“Even a little bit of football can make a big difference in a month,” said Eric Ramsey, analyst for the PlayUSA.com Network, which includes PlayIndiana.com. “The schedule was still relatively light compared to the fall, but it is a great sign that August brought a nice bounce in wagering.”
Online and retail sportsbooks combined to draw $215.6 million in bets in August, which is up 27.6% from $169.0 million in August 2020 and up 10.9% from $194.5 million in July, according to official reporting released Friday. Bettors placed $7 million per day over the 31 days of August, up from $5.5 million per day in August 2020 and $6.3 million per day in July.
Gross gaming revenue grew to $16.7 million, up 33% from $12.6 million in August 2020 and up 3% from $17.2 million in July. Adjusted gross revenue was $16.5 million, producing $1.6 million in state taxes.
Other than the months in 2020 that were marred by pandemic-related shutdowns, year-over-year growth has been the norm since Indiana launched its sports betting industry in September 2019. With just a handful of retail operators in that first month, Indiana’s sportsbooks generated $8.3 million in revenue on $35.2 million in wagers.
In the 24 months since launch, the Hoosier State has produced:
- $4.3 billion in wagering
- $351.3 million in gross sports betting revenue
- $33.4 million in tax dollars for the state
“With the pandemic, sports betting has not always traveled the smoothest road,” said Nicole Russo, analyst for PlayIndiana.com. “Still, Indiana’s industry is maturing more quickly than anyone could have expected, especially considering the obstacles. And the growth is not done. Expect more revenue and wagering records to fall over the next few months.”
Baseball again topped all sports with $68.3 million in wagering, up from $63.5 million in July. But even with just a handful of college football games, in addition to preseason NFL games and futures betting, football drew $13.9 million in wagering in August, up from $2.2 million in July.
Of particular importance to Indiana bettors were three preseason Indianapolis Colts games. And sportsbooks have been gearing up for a surge in action with aggressive promotions ahead of the NFL season.
“Even though preseason games are typically low-volume affairs, there was particular interest in the Colts this August because of the addition of quarterback Carson Wentz,” Russo said. “Add in a light schedule of college football, and there was just enough to draw a significant amount of football wagers. Still, September’s full college schedule and opening weeks of the NFL should dwarf anything we saw in August.”
Online betting accounted for 90.5%, or $195.2 million, of August’s handle. DraftKings topped the market with $74.2 million in online wagering in August, up from $60.2 million in July. The month’s wagering produced $4.4 million in gross receipts, down from $4.7 million in July. FanDuel was second in August with $52.6 million in wagering, down from $54.3 million in July. Those bets produced a state-best $4.9 million in gross receipts.
The leaders were followed by:
- BetMGM ($26.2 million handle, up from $25.6 million in June; $2.5 million win, up from $2.2 million).
- William Hill/Caesars ($16.9 million handle, up from $7.9 million; $977,286 win, up from $228,927)
- Barstool ($8.6 million handle, up from $7.2 million; $347,062 win, down from $463,462)
- PointsBet ($5.9 million handle, down from $7.0 million; $574,087 win, down from $747,400)
- BetRivers ($5.8 million handle, down from $6.9 million; $409,812 win, down from $659,187)
- TheScore ($1.8 million handle, down from $3.4 million; $28,776 loss, down from $73,512 win)
- TwinSpires ($1.3 million handle, up from $536,783; $37,866 win, up from $5,043 loss)
- WynnBet ($777,706 handle, up from $737,797; $77,443 win, down from $109,614)
- Unibet ($775,921 handle, down from $852,852; $22,300 win, down from $80,444)
- BetWay ($301,696 handle, up from $30,859; $5,081 loss, down from $1,059 loss)
Meanwhile, retail betting accounted for $20.4 million in bets in August, up from $19.9 million in July. Hollywood Lawrenceburg, nearest to Cincinnati and one of the highest-volume retail sportsbooks in the U.S., led retail books in Indiana with $5.6 million in wagers, down from $5.9 million in July. Ameristar East Chicago was second with $3.4 million in bets, just ahead of Indiana Grand ($3.3 million) Harrah’s Hoosier Park ($3.1 million), and Horseshoe Hammond ($2.6 million).
“The NFL, and to a lesser extent college football, is the best opportunity of the year for sportsbooks to attract new customers, so every operator will be aggressive over the next couple months,” Russo said. “In addition, we expect to see a slew of new operators, such as SBK Sportsbook, launch during the next few months to take advantage of the prime sports betting season.”
For more revenue information on Indiana sportsbooks, visit PlayIndiana.com/revenue.
Latest News
MAJOR LEAGUE BASEBALL SELECTS SPORTRADAR TO TRANSFORM PLAYER TALENT SCOUTING FOR ALL 30 CLUBS
Sportradar today announced a multiyear agreement with Major League Baseball (MLB) to offer unparalleled sports performance analysis of amateur baseball prospects, through its Synergy Coaching and Scouting solution, to the league and its 30 Clubs. This new partnership will revolutionize player talent scouting through Sportradar’s advanced, proprietary technology and highlights Sportradar’s commitment to delivering innovative and game-changing solutions to the league.
Under the agreement, MLB and its 30 Clubs will gain access to an unprecedented depth of player analysis and insights with event coverage expanding significantly, from 3,300 to more than 20,000 games – an over 600% increase. This includes college, international, professional partner leagues and leading amateur leagues, such as the MLB Draft League, the Appalachian League and MLB Develops events, and, for the first time, top high school events.
The Synergy Coaching and Scouting solution is uniquely positioned to address the player evaluation needs of MLB as it leverages Sportradar’s expertise ingesting and transforming millions of data points from video into detailed metrics, actionable insights and dynamic visualizations. This, combined with Sportradar’s AI-powered sports performance technology, enables Synergy to provide unparalleled, in-depth analysis of every player, play and game situation, and equips MLB and Club scouts with the information and insights they need to streamline the evaluation process, guide draft decisions and support the development of future MLB players.
“Sportradar’s cutting-edge technology, alongside our reputation as a trusted partner to leading US sports leagues, is driving the transformation of sports performance analysis,” said Eduard Blonk, Chief Commercial Officer, Sportradar. “Through Synergy we are pleased that we are expanding our relationship with MLB, equipping them with the deep data and insights they need to identify the next generation of players. We are eager to continue bringing innovative solutions to MLB.”
“We are excited to expand our relationship with Sportradar and ensure equal access to the Synergy video and data services for all 30 MLB Clubs. This platform has become a key resource for Clubs in the domestic and international scouting process and we look forward to continuing our work with Sportradar in the coming years,” said John D’Angelo, MLB’s Sr. Vice President of Amateur and Medical Operations.
Financial reports
Commercial Gaming Revenue Growth Continues in Q3 2024, Driving Industry’s 15th Consecutive Quarter of Growth
U.S. commercial gaming revenue reached $17.71 billion in Q3 2024, the industry’s highest-grossing Q3 on record, according to the American Gaming Association’s (AGA) Commercial Gaming Revenue Tracker. This makes Q3 2024 the industry’s 15th consecutive quarter of annual revenue growth, with September marking the 43rd straight month of rising year-over-year commercial gaming revenue.
Through the first nine months of the year, nationwide commercial gaming revenue stands at $53.24 billion, pacing 8.0 percent ahead of 2023 and putting the industry on track for a fourth straight record revenue year.
In Q3 2024, 29 of the 35 commercial gaming jurisdictions operational last year saw increased year-over-year revenue. This growth resulted in an 8.9 percent year-over-year increase in state and local taxes tied directly to gaming revenue, with commercial gaming operators contributing $3.79 billion in taxes across the quarter.
Quarterly revenue from land-based gaming – encompassing casino slots, table games and retail sports betting – totaled $12.56 billion, 0.62 percent lower than Q3 2023. Meanwhile, combined revenue from online sports betting and iGaming totaled $5.14 billion in Q3 2024 as online gaming made up 29.0 percent of commercial gaming revenue, a significantly higher share than in Q3 2023.
Looking at each sector in Q3 2024:
- Traditional Gaming: Traditional brick-and-mortar casino gaming generated quarterly revenue of $12.38 billion, a contraction of 0.9 percent year-over-year.
- Legal Sports Betting: Americans legally wagered $30.3 billion on sports, generating $3.24 billion in quarterly revenue (+42.4% YoY). Recent market launches in Kentucky, Maine, North Carolina and Vermont contributed to this growth.
- iGaming: iGaming generated $2.08 billion in revenue, marking a 30.3 percent year-over-year increase.
“Q3 2024 continued gaming’s momentum from the first half of the year, with online casino and sports betting driving strong growth. At the same time, new brick-and-mortar casino openings bolstered traditional gaming, which still accounts for the bulk of industry revenue,” said AGA Vice President of Research David Forman. “More than a quarter of commercial revenue now regularly comes from online sources, raising the importance of continued sustainable growth with consumers in those states.”
Popular iGaming content provider BGaming has solidified its market position in Brazil by securing an aggregation deal with Cometa Gaming.
Cometa Gaming is an online casino and sportsbook aggregator with several brands in Brazilian market, all in the regulatory process. The group handpicks the best slot studios in the industry to meet the high standards of its passionate players.
BGaming has initially launched its entire portfolio with Cometa Gaming’s iGaming and sports betting brand Br4bet, including popular titles such as Fruit Million, Burning Chilli X and Space XY. The provider will continue to roll out its games across several of the platform’s other brands over the coming months.
This latest partnership demonstrates BGaming’s growing demand in LatAm ahead of the Brazil’s regulated market launching in January, where it remains committed to delivering a safe, fair and entertaining experience for players.
Gian Carlo Ferrini, Sales Manager at BGaming, said: “Partnering with Cometa Gaming is a major move for BGaming, enabling us to broaden the reach of our award-winning content to LatAm players across its multiple brands. So far, we have enjoyed early success with Br4bet and look forward to launching with Cometa Gaming’s other casino sites in the future.”
Thomaz Campos, COO at Cometa Gaming, said: “BGaming continues to break new ground in Brazil and we are delighted to have them live on Br4bet. Their games will help us achieve our goal of delivering the most appealing and forward-thinking content to players, as we both work towards a shared commitment to excellence.”
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
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